The world's first ever "limitless" cash jackpot will be given away on Ant and Dec's new prime-time ITV game show.
The TV presenting duo have revealed the news of their new show, to be called Ant and Dec 's Limitless Win, which will potentially give away the biggest cash prize in British game show history.
The primetime ITV show will feature a money ladder that never, ever ends with essentially a limitless jackpot.
READ MORE : When is the Strictly Come Dancing live launch?
Every question a contestant answers will be an opportunity to climb the endless money ladder and reach the big money, but only a correct answer banks the cash.
Push their luck too far and they'll crash out of the game and lose it all.
The new show was announced by ITV on Thursday, in what will be a co-production between Hello Dolly and Mitre Studios.
And for wannabe quizzers, the good news is there is still time to apply to be on the show, which ITV say is "coming soon" although no date for transmission has yet been revealed.
Show bosses say it will be "packed with drama, jeopardy and real emotion, it’s quite literally the biggest prize ever conceived."
It will air on Saturday nights in five primetime, hour long shows, which ITV are hoping will become "must see TV".
Ant McPartlin said: "We’re genuinely so excited to launch this new series. It’s something we’ve been developing with Hello Dolly and ITV for a while now and we can’t wait for you all to experience it.
"We hope you love it as much as we do."
Declan Donnelly added: "It’s been a number of years since we launched a brand new TV format, it’s not something we do very often! But we’ve hit on something that is ground breaking and innovative, and that’s why we are so excited to host this series and bring it to the nation."
The show has been commissioned by ITV’s Katie Rawcliffe, Head of Entertainment and Kevin O’Brien Commissioning Editor, Entertainment for ITV.
Katie said: “It’s hugely exciting to be working with the wonderful Ant and Dec on a new primetime entertainment format where contestants can win a limitless cash prize! Unpredictable, tense and guaranteed to have viewers on the edge of their seats, this is a quiz show unlike anything you'll have seen before . ”
Victoria Ashbourne, CEO for Hello Dolly and Executive Producer of Limitless Win said “We’re delighted Ant and Dec love the format just as much as we do. It’s incredibly simple, has a limitless prize and with the nation’s favourite presenters at the helm, it promises to be funny, tense and take viewers on a rollercoaster of emotions."
How to apply
There's still time to apply to be a contestant on the new show, via the main ITV website.
You can apply via ITV's "Be On TV" page for the show under its working title of Fortune Favours the brave by clicking here
To get the latest email updates from the Manchester Evening News, click here.
