Presenting duo Ant and Dec have been filmed in their boxer shorts to mark them becoming co-owners in frozen food firm The Northern Dough Co.
The pair, whose full names are Ant McPartlin and Declan Donnelly, had wanted to support a small business from the North of England, and approached the company to suggest a partnership.
The Geordie duo have filmed a tongue-in-cheek video in their boxer shorts to show how The Northern Dough Co offers restaurant-quality food at affordable prices – all prepared in the comfort of your own home and with no need to get dressed up.
Founded by Amy and Chris Cheadle, the company offers a range of high-quality, frozen bakery products such as pizza dough and brioche dough, and is already stocked in major supermarkets across the UK.
Ant said: “I love making pizzas at home with my family and was already using Northern Dough Co when we started conversations with Amy and Chris about working with them.
“As soon as we met it was clear we had the same values and together we have some great ideas on how we can expand the business. It’s very exciting and we can’t wait to get started in our role as co-owners!”
Dec said: “We love The Northern Dough Co ethos of celebrating the joy of eating at home and bringing people together.
“Whether it’s a pizza party with mates or a Saturday night in front of the telly with your granny, everyone can get stuck in and make delicious pizzas.
“We are excited to celebrate all things dough through our partnership and social content.”
Amy and Chris Cheadle said: “It’s not every day Ant and Dec’s team drop you a line to ask if you’d be interested in exploring working together, but from the very first meeting it was clear just how well their personal values aligned with ours, and how easy it would be to partner and grow our business together.”
