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The Guardian - UK
The Guardian - UK
Business

Another round for Steve Zacharanda

More now on the Birmingham Mail reporter who flew to Miami to campaign for Barack Obama and was filmed and ended up on YouTube while filing his copy being, how you say … a little well-oiled. Adam Smith - AKA Steve Zacharanda - is "technically" still employed, he says, and is enjoying a drink by the pool at his Miami hotel. Better make it a double. "Hello everyone. Thanks for the kind comments, it has meant a lot to get the backing of so many people I respect," he writes on YouTube, and even manages to shoehorn in a plug for his new media venture. "I'm currently in hiding at the Gansevoort South hotel in Miami tryin [sic] to come to terms [with] what's happened whilst sipping rum and coke at the pool. I guess I'm going to have to face the music when I get back. Adam Smith, aka Steve Zacharanda. Technically, still a Birmingham Mail reporter. But definitely editor and founder of Goggle-eye magazine and Cheeky Media." Could it all just be part of a viral marketing campaign so cunning you can afford to relax by the pool with a rum and coke?

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