Yet another newspaper is employing the 3D gimmick. The Sydney Morning Herald has launched a trade-marketing initiative in Australia by sending 2,000 papers printed in 3D to advertisers and media agencies to highlight the innovation it brings to ad campaigns.
The eight-page 3D edition features photographs of famous sporting events, world news events and milestones of the past decade. Using the 3D glasses that came with the paper, readers can see the images lift off the page.
A spokeswomen for the publishers, Fairfax, said it wants to position the SMH as a leader in ad innovation.
