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The Guardian - UK
The Guardian - UK
Business
Peter Robins

Another new revenue stream for magazines

The 108-year-old US science magazine Popular Mechanics has found another outlet for its brand: children's T-shirts with nostalgic images, to be sold through Old Navy, Gap's "price-conscious" chain. It's a Hearst title, and the company says the shirts are "a revival of efforts to interest children in Popular Mechanics", as well as a money-spinner. All this is according to the New York Times's Media Decoder blog, taking a short break from its super-comprehensive Leno-Conan coverage.

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