Masterfully formulated products. Highest quality ingredients. Ambitious innovation. At supermarket prices.
Honestly, Beauty Pie’s transparency about cost of product, packaging and shipping is enough to make the rest of the industry blush. For a monthly membership fee starting at £5, you get access to stuff that is just as elevated, effective and exciting as the products that luxury brands are churning out for 10 times the price. So rebellious. So disruptive. Chimes perfectly with the infuriating times we find ourselves living in. Beauty Pie is dismantling the beauty state. Like a furious handmaid or a murdery Reese Witherspoon. It’s so heartening.
Anyway. Really I’m here to talk about shampoo. Beauty Pie’s Super Healthy Hair Daily Strengthening Shampoo, which has the muscle, efficacy and authority of an Oribe or an Aveda. Except it costs £5.41 to members. Which means I can afford to use it every other day rather than saving it for best. There’s something depressing about saving things for best — it’s as though you’re telling yourself you don’t deserve the good stuff. This shampoo leaves hair… swishy. Like the dream summer dress (check out Ibiza boutique La Galeria Elefante’s collab with John Lewis). Or the perfect hoop earring (Georgiana Scott, since you ask). Infused with amino acids and protein actives, it resists frizz, plumps up follicles, helps hair hold on to colour and generally delivers a high-end, high-performance situation. Crucially, it acts as a kind of insurance against a bad hair day. Or a bad hair life. For a fiver. (beautypie.com)
