Anna Wintour, the longtime editor-in-chief of Vogue, has been promoted to global chief content officer by the magazine’s publisher Condé Nast.
With the promotion, which is part of the publisher’s new “global content strategy,” Wintour will serve as global editorial director of Vogue’s 25 global editions while continuing her oversight of Vogue US.
In the new role, the fashion editor will continue to report to CEO Roger Lynch, who called the promotion a “pivotal moment”.
“Anna’s appointment represents a pivotal moment for Condé Nast as her ability to stay ahead in connecting with new audiences, while cultivating and mentoring some of today’s brightest talent in the industry, has made her one of media’s most distinguished executives,” Lynch said.
The appointment comes not long after Wintour faced criticism for her role in fostering and contributing to an environment of racial bias at the fashion magazine.
In June, following a racial reckoning in the US sparked by the death of George Floyd, the editor-in-chief said in an internal email to employees that she takes “full responsibility” for not doing enough to “elevate” Black staff and designers at Vogue.
“I want to say plainly that I know Vogue has not found enough ways to elevate and give space to Black editors, writers, photographers, designers and other creators,” Wintour said. “We have made mistakes too, publishing images or stories that have been hurtful or intolerant. I take full responsibility for those mistakes.”
According to Condé Nast, the new structural changes will “ensure global consistency of the brands” with the global editorial directors setting “the overall content strategy, vision and tone across their title’s markets and platforms”.
