As chief marketing officer for The Walt Disney Company UK and Ireland, Anna is responsible for the overall marketing strategy with particular focus on integrated marketing opportunities across Disney’s various businesses areas. Anna is also head of Disneymedia+, overseeing all of Disney UK & Ireland’s integrated advertising sales and promotions activities, which offer unique opportunities for clients. In addition, Anna oversees the franchise management organisation in the UK & Ireland which is dedicated to building and managing business plans for key franchises and properties. This team operates franchises as single P&L entities and works with the company to set financial objectives, determine key profit drivers, marketing plans, content plans and sales strategies for these content streams.
She has been with the company since 2000 in a variety of marketing roles.
Before joining Disney, Anna spent five years as an account director at Joshua, a London-based advertising agency. She has also held various positions in sales & promotion and publishing.
Anna graduated from De Montfort University, with a degree in Marketing. She lives in Berkshire with her husband and two children.
