Leeds United managing director Angus Kinnear has broken down the eye-watering increase in television revenue the Whites will receive next season.
Marcelo Bielsa masterminded Leeds' return to the top flight after a 16-year absence this term and when they resume their place among English football's elite, they will have entered an entirely different financial stratosphere than the one they have been operating in during their time in the Championship.
This financial windfall will largely come via television income, with Sky Sports alone paying £1.2billion to televise 128 games next season, while BT Sport and Amazon also have their own contracts to show a further 52 and 20 games respectively.
Overseas broadcast rights dwarf even this figure, with a three-year deal in place for the 2019-2022 seasons worth in excess of £9billion.
All of this means that Leeds will their TV income multiplied by 50 times next year.
"The biggest difference is the TV revenue," Kinnear said when asked about the commercial changes Leeds can expect next season.
"We go from the £2m we receive in the Championship to over £100m. That’s the big one. On top of that you have the performance-related payments, which are roughly £2m a place. You have every appearance on TV is £1m.
"We think Leeds United will get a bigger share of the TV audience for the TV fixtures than some of the other clubs in the Premier League and that becomes really meaningful. At the moment, our facility fee in the Championship is £50,000-a-game. The fee in the Premier League is 20-times that."
This hike in television money will be supplemented by a host of other financial benefits.
"Our shirt sponsorship will probably increase by a multiple of 10 because of the global exposure we can give our shirt-front partner. We can also sell bigger secondary partnerships," Kinnear continued.
"From a ticketing perspective, we were sold out in the Championship. We aren’t going to raise prices as we go into the Premier League because the fans’ loyalty doesn’t deserve that. There are more opportunities from a hospitality perspective to drive those revenues. There’s lots of opportunities and they are bigger opportunities for Leeds than lots of other clubs because of the scale of the fan base and the heritage."
Leeds were undeniably punching below their weight in the second tier and now that promotion has been achieved, Kinnear believes that the club can now begin to realise their financial potential as one of the biggest sides in the country.
"If you look at our business model, the size of our fan base means we can generate commercial revenues in the top-third of Premier League teams and with the TV money being fairly evenly spread under the performance-related element, it means we immediately have a competitive advantage if we can harness that fan base and use those resources to compete in the transfer market."
The new Premier League campaign is due to start on the weekend of September 12.
