Nike's latest release hasn't quite had the reaction the sports brand may have been hoping for as women have slammed its trainers for looking like an rion.
Shoppers say the Nike Air Max FF 720, which has two cut outs and a thick clear plastic sole, looks like the household appliance.
According to customers, they believe it sends out the wrong message, although the shoes have already been endorsed by England star Fran Kirby and tennis player Laura Robson have endorsed the product.
MirrorOnline reports a spokesperson for feminist group Not Buying It commented sarcastically: "I'm sure they’ll be doing this for men too, of course.
"Maybe it could be paired up with some 'extreme ironing' - you know, when people, mostly blokes, iron while sky diving."
Users across Twitter have been sharing images of the trainers along with images of iron, making comparisons between the two.
One user said: "So we are wearing iron inspired sneakers now? Wow! Wow,"
According to a review on Sneaker News, the new Nike Air Max FF 720 will be available in retailers from June 20.
Ross Dwyer, a writer for Sneaker News, described the shoe as "unlike anything we’ve ever seen before."
