Dee Ford stood over Jaguars quarterback Blake Bortles as he lay on the wet, white tarp that covered the Chiefs' sideline Sunday afternoon.
The outside linebacker lingered over Bortles a little too long and said a few too many words, at least in the eyes of the officiating crew at Arrowhead Stadium.
Referee Brad Allen didn't wait long before pulling out a yellow flag, assessing Ford a taunting penalty _ his second personal foul of the Chiefs' 30-14 win _ to send the outside linebacker to the locker room 7 minutes early.
The flag was one of the Chiefs' four personal fouls against the Jaguars.
While coach Andy Reid wants his team to play tough, the Chiefs seemed to overcorrect in Sunday's win, responding to the Jaguars' physical, trash-talking style of play with too many personal fouls.
"We have to keep ourselves under control emotionally," Reid said after the game. "When two good football teams play each other, you can't let the emotions get to you. This is a team that is going to come and be physical and try to push you around in your own place. You can't do that either. You have to put your foot down and do it the right way. We have to learn from that.
"You surely cannot be ejected from the game, that's not smart football. That's a lesson you can learn. First of all, no one's going to push us around, anywhere, but also be smart about it."
Ford was one of two Chiefs players disqualified on Sunday afternoon. Defensive end Chris Jones got caught pounding the thigh of Andrew Norwell as Norwell lay stomach-down on the turf after an extra point attempt late in the third quarter. The punch earned Jones an instant ejection.
"You just can't do those things," Reid said.
The Jaguars frequently jawed at the Chiefs after plays, particularly targeting wide receiver Tyreek Hill and quarterback Patrick Mahomes. Once, as Hill dove out of bounds as he tried to elude Quenton Meeks' tackle, safety Barry Church came in late, leaping on Hill and bouncing off of his helmet. Church was flagged for unnecessary roughness on that play, setting up a four-yard touchdown run by Mahomes on the next play.
As the game wore on, the Chiefs players got caught retaliating as they grew more and more frustrated by Jacksonville's extra hits, trash talking and peacocking. But even so, Reid said, his team's actions weren't acceptable. It's something the Chiefs will have to fix before facing the New England Patriots in another emotionally charged prime-time game this Sunday.
"You play to the whistle and then you get yourself back in the huddle and then come back for the next play," Reid said Monday afternoon. "So there was a lot of extracurricular things going on before our guys they did that for a while and then they about had enough of it.
"And so, but you can't do that. That's part of the game. You've got to keep yourself under control and as you grow as a football team, you've got to grow as a player in that way too."