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Elliott Jackson

Andrea Radrizzani explains how Leeds United could copy Man City model

Leeds United Andrea Radrizzani has suggested he would be interested in owning a group of linked football clubs, similar to Manchester City.

The Whites owner took charge of the club in 2017 from Massimo Cellino.

Since, he's provided serious finances to help catapult Leeds back to the Premier League, not least paying the handsome salary of Marcelo Bielsa for two years in the Championship.

There was talk of potential investment from Qatar Sports Investment but those reports have gone quiet since promotion to the Premier League, which has obviously provided a massive influx in revenue. Radrizzani has now spoken about the possibility of purchasing two or three clubs across Europe to form a group of clubs.

Beren @ Villa 0-3 Leeds

Manchester City are part of a similar operation known as the 'City Football Group', with New York City, Melbourne City and 21 other men and women teams all owned under the same umbrella.

That could allow for closer relationships between each club and involve Leeds in a wider network across Europe.

"Before the Leeds opportunity presented itself, I was thinking of investing in an academy or club that was solely for the purpose of trading football talent," Radrizzani told IlSole24ore. "Then I felt the need for a more lasting investment that would leave a legacy.

"Now I have in mind a group that has at least 2-3 clubs in Europe to develop synergies on a technical and commercial level.”

Radrizzani's also spoke about plans to continue growing his other business, Eleven Sport. With pay-per-view matches introduced for the first time in Premier League history this season, the Whites owner has spoken about the possibility of creating a cheaper alternative for fans that want to watch football across the globe.

“We are in a phase of apparent contradictions," he explained. "Traditional platforms and pay-TV have halted their growth in terms of subscribers and on the other hand on new channels such as live score channels there are millions of contacts.

“The problem is obviously that of creating a new, more “democratic” market in which there’s hunger for football and live events, which can no longer concentrate on 20-25% of the population as in Europe and North America, can be satisfied at affordable prices and especially with simple and non-binding access methods.

"I think of the possibility of buying the game you want to see at that moment through a telephone operator or on social networks for 2-3 dollars.”

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