AMARAVATI: Stating that Apco management's decision to enter into the wholesale market is a big leap to make its mark on the national and international footprint, industries, handlooms and textiles minister Mekapati Gautam Reddy observed that it would help weavers grab a big market share across the country.
He said Apco's innovative marketing strategies will make it the destination for handlooms. He said the Apco management has done a commendable job by launching a special operation to capture wholesale business at the national level.
Mekapati Gautham Reddy on Wednesday unveiled the catalogue of Apco clothing range at his camp office in Vijayawada. He said Apco is entering the wholesale market for the first time.
Mekapati said handloom workers would get full-time employment if the marketing of handloom textiles is promoted with the support of wholesale markets.
Apco chairman Chillapalli Mohanarao said Apco has compiled a list of handloom garments popular in Telangana, Karnataka, Chhattisgarh, Maharashtra and Gujarat. "We are developing different handloom products in line with the current trend in collaboration with the department of handloom and textiles," said Chillapalli.
Apco managing director Chadalawada Nagarani told the minister they have already made door and window curtains available to customers so that innovations can be made.
"Honeycomb towels and handkerchiefs in the form of turkey towels will be launched soon. Embellished handloom textiles printed with natural vegetable colours are now available to consumers," said Nagarani.
