AMARAVATI: The forest department has selected spot-billed pelican as brand ambassador for Kolleru Lake.
Prateep Kumar, principal chief conservator of forests, said the decision to have a brand ambassador was taken to protect Kolleru wetland site. Speaking to the media here on Wednesday, Prateep Kumar said Kolleru Lake was declared as wildlife sanctuary in 1999 and it is the responsibility of every citizen to protect such a rare herniate site.
He said that the Centre has declared Kolleru as designated wetland of international importance under Ramsar Convention in 2002. “We will organize a awareness programme in Kolleru Lake as part of Azadi Ka Amrit Mahotsav shortly,” said Prateep Kumar.
He said they would appoint Wetland Mitras to take up awareness activities in the region. Since about 40% of the pelicans across the globe were residing in Kolleru, they thought that it was apt to select the bird as brand ambassador to create awareness about Kolleru wetland, said Prateep.
