An online news innovation: dayparting

Is new media still insisting it has to learn the lessons of old media the hard way? An Online Journalism Review report looks at research from Minnesota Opinion Research Inc (not that MORI - see comments) which finds (gasp) online media consumers are interested in different types of story depending on the time of day. So... news headlines in the morning, moving to lifestyle and classified ads later on (as readers decide what to do that night). It's a deadly obvious thing to do, people have been talking about it for years, and the only remarkable thing is that more sites don't employ it. The funny thing: newspapers, especially evening ones, have been doing something similar for decades - it's called editionalising. But we've a new name for it online: dayparting. Somehow, I preferred the original...