Today's consumers read more now than at any point in history – so if you want to compete for their eyeballs, you need make it worth their while. Whether you're selling a product, promoting a charity or simply want to make your website more professional, this no-nonsense evening course offers a quick capsule guide to the essentials of writing great copy. You'll learn how to turn dry facts into a compelling story, and how to establish a style and tone that will capture the attention – and trust – of your audience.
Through a mix of talks and practical exercises, you'll build up a versatile copywriting toolkit to help you craft clear, concise, memorable and engaging copy for all purposes, from blog posts to press releases, and engage with a variety of audiences.
This course is for you if...
- You run a website or blog and want to give your content a professional edge
- You want to improve the quality of campaigning or marketing materials or press releases
- You'd like to know about best practice for writing for a variety of audiences
Course description
This evening course is for anyone interested in learning how to improve their commercial writing, whether it's for websites, advertising, newsletters or quirky eBay listings. Topics covered include:
- Turning dry facts into engaging stories
- Boiling your story down to the essentials
- Structures, styles and components for all purposes, including ad copy and web copy
- How to tailor your content to your audience Tone and language: how to establish a readable, memorable style
- Writing hacks: quick tricks to make your style standout and your message memorable
Tutor profile
Eddy Lawrence is a copywriter at the Guardian with over 20 years of writing and editing experience. He has written for and edited publications including The Face, Select, Melody Maker and Jack, and even some which are still going, such as Q, NME, Shortlist and the Guardian. He has also worked on the Glastonbury festival daily paper, and taught journalism as part of the Time Out Trashed outreach project during his six years as Music Editor for Time Out.
Book now
Tuesday 20 January 2015
Click here to book
Details
Dates: Tuesday 20 January 2015 OR Tuesday 17 February 2015
Times: 6.30pm-9.30pm. Check-in begins 30 minutes before the start time.
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £99 (includes VAT, booking fee and refreshments)
Event capacity: 24
Dress code: There is no dress code for Masterclasses. Please dress however you feel comfortable.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
