Retired Winter Olympian Amy Williams has picked out some of the Team GB athletes that fans should keep an eye on as they bid for Games glory in February.
The Beijing 2022 Games get underway on Friday, with just over two weeks of competition to follow.
In total, 50 athletes will be proudly wearing Team GB colours as they bid to join an exclusive list of British sports stars who have won an Olympic medal at the Winter Games.
Williams knows a thing or two about what it takes to stand on that podium, having become the first individual British gold medallist in 30 years when she won the women's skeleton at Vancouver 2010.
Now retired from competition, she is working as a pundit for Eurosport for the upcoming Games and has cast her eyes over the field to see where Britain's next medals might come from.
Naturally, considering it is where her true expertise lies, she will be keeping a close eye on the skeleton competitions.
"Women have brought a medal home since 2002 - bronzes, silvers and golds. We definitely have that history and we have it within us," Williams told Mirror Sport .
"This year, Brogan Crawley is a young athlete and her sights are really on four years' time in Italy, so that's really where she'll be aiming to medal but she's had the bonus fast-track to these Olympics.
"For her she really wants a top 12 – that's realistic and that would be a great result.
"Laura Deas is obviously a bronze medallist from four years ago. She hasn't quite had the same results and she hasn't quite performed in the same way, but you never know what people are working on and it's all about peaking for that one major Games.
"She could surprise everyone and suddenly produce her best result of the season.
"And then the men. Marcus Wyatt got a silver medal in the test event back in October so he clearly suits the track, likes it and has a good setup.
"Matt Weston also had some amazing times in that event, but just didn't quite do it at the race.
"Again they are less experienced than the whole skeleton field and their sights are also in four years time. If they do it in these ones – which they are capable of because they've shown promise on the track – that's one to keep your eyes peeled for."
Away from the skeleton, though, there are still plenty more opportunities for British athletes to shine.
Williams pointed to skier Dave Ryding as an example of someone who is in top form heading into the Games, having become the first ever Briton to win an alpine skiing World Cup event earlier this month.
He has a chance of glory, as do those representing Team GB in the bobsleigh and curling competitions – two of the winter sports with the largest cult followings.
Williams went on to say she believes there could be some major surprises in some of the lesser-heralded events as well.
""For the first time we've got long track speed skaters in the Olympics. We've got Cornelius Kersten and Ellia Smeding," she added.
"That's really exciting because it's the first time in years we've had long track, and they are the most graceful, beautiful sliders. When you see them skating around the rink that is a really beautiful and magical thing, and the power and speed when they sprint from the start. I would definitely give that a watch.
"In the snowboarding disciplines there is a lot of excitement. It's always wild to watch the tricks, big air and slope styles that go on. Katie Ormerod is coming back from a big injury so she's one to watch as someone who wants to fight to get a medal.
"James Woods in the ski-cross – he's wanting to get a medal after coming fourth in the last Olympics in Pyeongchang.
"Zoe Atkin and her sister Izzy, they're out there in the halfpipe so that's lovely two siblings being out there together. That could be a lovely story.
"There's always so many exciting winter sports out there to be able to watch."
Williams finished off: "Every medal is really special and to be able to bring one home for your country is a huge achievement. Hopefully someone will bring one home and it will spur everyone else on. Success breeds success and everyone will be out there giving their very best performance."
Discovery, the home of the Olympics in Europe, will be streaming all 1,200 hours of the Olympic Winter Games Beijing 2022, on discovery+, Eurosport and Eurosport app in the UK from 2 February. Viewers can access coverage via discovery+ Entertainment Pass (just £4.99 per month) or annual pass £29.99 (usually £59.99).
