French fashion house Ami is gearing up to host a repeat show on April 10th in Suzhou, China, following the recent unveiling of its Fall Winter 2024 collections in Paris. This event aligns with the opening of Ami's newest boutique in Suzhou, marking a significant moment for the brand. Ami founder expressed his gratitude towards China's pivotal role in the brand's journey, highlighting the country's passion for fashion and style-savvy individuals.
The upcoming show, set against the backdrop of Suzhou's Xiangmen Ancient Wall, a city renowned for its cultural and artistic heritage, will showcase key pieces from Ami's latest collection. Drawing inspiration from the elegance of nighttime Paris, the collection promises to captivate with its intricate patterns, textures, movements, and shapes.
By hosting a repeat show in Suzhou, Ami aims to strengthen its bond with the Chinese audience, offering them a closer look into the brand's culture and creative endeavors. The choice of Suzhou as the venue holds significance, given the city's rich history and appreciation for artistry.
Moreover, Ami's new retail store in Suzhou's Gusu District pays homage to the city's fan artisanship, featuring an architectural design reminiscent of a traditional fan. Spanning an area of 322 square meters, the store will showcase Ami's menswear, womenswear, and accessories, further expanding the brand's presence in China.
With 18 stores already established across 11 cities in China, including Beijing, Shanghai, and Chengdu, Ami continues to solidify its position in the Chinese market. The brand's commitment to engaging with the local audience and offering a unique retail experience underscores its dedication to fostering lasting connections with fashion enthusiasts in China.
