American view of the London freesheet war

I don't think I need do more than quote the headline over Philip Stone's excellent appraisal of the London freesheet war: "When The British Have A Real Newspaper War It's a Beaut - A Former Scotland Yard Detective Poking Into Trash All Over London, Embarrassing Video Released on YouTube, Ads Aimed at Damning The Other In The Eyes of Advertisers, And Oh So Much Money Bled By Murdoch And Rothermere". (Via Follow the media)