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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

American TV-watching up despite new media

TV viewing numbers may be going down in Britain, but the latest figures show just the opposite is happening in the States. According to a Nielsen study, Americans are watching more television than ever before. Despite growing competition from the internet, iPods and other new media, Nielsen reports that the average amount of time that US households had a television set on each day during the year-long 2005-06 TV season (which ended last week) increased by three minutes from the year before to a record of eight hours and 14 minutes. The average amount of TV watched by an individual viewer was also up by three minutes, to a record four hours and 35 minutes a day. Amazing! (Via CBS News)

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