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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

American papers discover giveaways CDs!

Wow! Keep this to yourself, but newspapers in the US have come up with a way to boost sales - by giving away CDs. The first to do so was the Dallas Morning News. Now the New York Daily News is following suit by offering its Sunday buyers a Hollywood Preview CD that contains movie previews, music samples, video games, celebrity interviews and adverts. Executives at the Dallas paper have been pleased with initial results since they began to carry the discs in April. One interesting development that British newspapers haven't tried: users can navigate from the disc to the newspaper's online edition and to advertisers' home pages. (Via latimes.com)

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