American Madness is expanding in East Belfast, the company has announced.
The popular store returned to the city in September last year following 20 years' closure.
Jon-Joe and Moss Rogers, sons of American Madness founder John, decided to reinvent the iconic retail brand. Founded in 1981 in Belfast, American Madness was a vintage clothing and lifestyle store that had five outlets across Ireland before closing in 1998.
Now American Madness is expanding its Belfast store with a new cafe and concept store which opens this Saturday.
The new concept store will stock a selection of curated magazines, books, records and vintage clothing sourced from around the world.
Jon-Joe Rogers said: "After an overwhelmingly positive reaction to our opening, we have expanded with the opening of the new café/concept store.
"We wanted to create a space that would make new and existing customers feel at home and somewhere that people could come browse our selection of vintage clothing whilst having a coffee and chat with one of our staff."
Check out the expansion at 2A Lena Street .
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