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Daily Record
Daily Record
Lifestyle
James Andrews & Jennifer Russell

American burger chain Wendy's could open in Scotland as expansion plans announced

American burger favourite Wendy's is expanding across the pond to the UK - and could open in Scotland.

Top executives at the chain revealed plans for a major UK launch next year which could include as many as 20 locations, The Mirror reports .

Wendy's famously square-shaped burgers range from the Jr. Hamburger at 240 calories through to the awesome spectacle of the Bacon Jalepeno Triple Cheeseburger with 1280 calories.

The company revealed to shareholders it plans to open new British restaurants in the next 12 months and has begun looking for sites and franchise partners on this side of the Atlantic.

It's seen as a first step into Europe for the third-largest burger chain in the world, after McDonald's and Burger King.

The Wendy's Company president of the international division and chief development officer Abigail Pringle said the firm is looking to cash in on the growth of fast food in the UK.

"We believe their overall growth in the quick service restaurant segment – and hamburger specifically – is growing and we believe we can be a challenger brand in that market and have great success," Pringle said.

"The United Kingdom will be our beachhead to European expansion. We believe it is a growing market and it has lots of great growth ahead of it.

"We also know that great American brands have been successful. Burger brands have been unbelievably successful there. But we believe that we can challenge those brands."

Pringle said the company has been researching the UK as a location for more than a year, adding: "We are going there with our eyes wide open and with a lot of insights and preparation.

"We have done landmark research with thousands of consumers in the UK. We have talked to them and engaged with them and what they think about the Wendy's brand."

The company said it wants to open about 20 outlets in Britain, starting in the next 12 to 18 months.

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