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The Independent UK
The Independent UK
Erin Keller

AMC Theaters will show more ads before movies

AMC
  • AMC Theatres will begin showing more ads before movies starting July 1, resulting in films beginning 25–30 minutes after the listed showtime.
  • This new agreement with National CineMedia aims to boost AMC's advertising revenue, following its weakest first-quarter earnings since 1996, excluding pandemic years.
  • AMC has reversed its 2019 stance against in-theater ads, now joining competitors Regal and Cinemark in a deal it previously rejected.
  • Despite closing 169 theaters since 2019 and a decline in 2024 ticket sales, AMC's CEO Adam Aron remains optimistic about a strong summer box office rebound.
  • The added ad revenue is intended to help AMC maintain steady ticket prices and ensure long-term stability, with AMC Stubs members also receiving a 50 percent discount on Wednesday tickets starting July 9.

IN FULL

AMC Theaters are bumping up the number of ads before movies

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