Retail giant Amazon dominates the world of online shopping but now it’s moving onto the high street and is set to open a pop-up shop in Cardiff .
Clicks and Mortar will help put up-and-coming online brands on the map by allowing them to trade on the high street for the first time.
Customers will be able to find everything from homeware and health and beauty products to food and drink and electronics - including adult kick-scooter company Swifty Scooters, Tarro Cases and Altr for Men.
Amazon confirmed it will open in the St David's Centre later this month.
Amazon's UK country manager Doug Gurr said: “Small businesses are one of our most important customer groups and we’re thrilled to work with Enterprise Nation to design a comprehensive package to help entrepreneurs across the UK grow their businesses, both in-store and online."
Clicks and Mortar will be the second pop-up following its launch in Manchester last month.
More shops are expected to open in Scotland, the Midlands, Yorkshire and the south-east over the next 12 months.
Emma Jones, founder of Enterprise Nation, said: "The launch of our first store in Manchester has demonstrated there is an appetite amongst online-only brands to test out physical retail, and that shoppers like to buy from small firms and meet them face-to-face.
“We’ve already got a number of online retailers interested in trading during our six weeks in Cardiff, and we expect to hear from many more. Sellers can simply move in and plug in their products to start making sales.
"They are provided with a shop, payment solution, furnishings and advice on topics from visual merchandising to social media. We are trying to reduce the friction of small businesses selling on the high street and we’re delighted to be bringing the concept to Cardiff.”
It will open on July 22.
