"Amazon.com, the e-commerce giant, plans to take aim at the Internet search king Google with an advanced technology that the company says will take searches beyond mere retrieval of Web pages to let users more fully manage the information they find," reports the New York Times
"A9.com, a start-up owned by Amazon, said... the service will offer users the ability to store and edit bookmarks on central server computer, keep track of each link clicked on previous visits to a Web page, and even make personal "diary" notes on those pages for viewing on subsequent visits.
"Amazon's entry into the search engine wars will certainly raise the stakes in an already heated battle for control of what is believed to be the high ground in Internet commerce and advertising."
Comment: It's a brave move from Amazon, and possibly shows the next move in the dotcom wars: after craze, crash and consolidation, we have competition: where established web giants take each other on for each other's turf.
Although the firm said the service would launch overnight, at the time of writing this the site doesn't seem to exist. It will be intriguing to see what it's like.
