Amazon's Black Friday 2019 sale has started and includes discounted Airpods, iPads and Fire TV Sticks

The wait is finally over - Amazon's much-anticipated Black Friday sale has begun.

And this year the multi-billion pound online retailer is treating shoppers to a giant seven-day sale ending on November 29.

From today (November 22), we can expect continued price cuts as Amazon announces it will be rolling out new deals all day.

And if we look back to last year, the 2018 sale didn't disappoint.

Sony Xperias were sold for half price, Philips vacuum cleaners saw £90 reductions and Jimmy Choo perfume prices were cut by 40 per cent.

And this time round, shoppers can expect even more.

The company are leading with products like Philips Series 9000 Wet and Dry Men's Electric Shaver which sees the original price of £450 slashed to £199.99.

You can also get a Yankee Candle set for £27.99 (61pc off) and a Samsung 55-inch RU7100 HDR Smart 4K TV for almost half price at £374 (47pc off).

There are also massive savings to be made on popular products of 2019 including Airpods, iPads and Fitbits.

Here are highlights of Amazon's Black Friday sale 2019 so far:

Apple iPad Pro (10.5 Inch, 256 GB) - Was £769, now £448.99 (42% off)

Apple iPad Pro (10.5 Inch, Wi-Fi, 256 GB) - Space Grey (Previous Model) (Amazon/amazon.co.uk)

Apple Airpods - Was £199, now £159 (20pc off)

Apple Airpods with Wireless Charging Case (latest Model) (Amazon/amazon.co.uk)

Samsung 50-inch HDR Smart 4K TV - Was £629.99, now £458 (27% off)

Samsung UE50RU7400UXXU 50-inch RU7400 Dynamic Crystal Colour HDR Smart 4K TV (Amazon/amazon.co.uk)

Braun Series 3 ProSkin Shaver Was £149.99, now £49.99 (67pc off)

Braun Series 3 ProSkin 3080s Electric Shaver, Wet and Dry Electric Razor for Men (Amazon/amazon.co.uk)

Philips Wet and Dry Men's Electric Shaver - Was £450, now £199.99 (56pc off)

Philips Series 9000 Wet and Dry Men's Electric Shaver (Amazon/amazon.co.uk)

Yankee Candle Christmas Gift Set - Was £72, now £27.99 (61pc off)

Yankee Candle Christmas Gift Set with Scented Candles & Accessories, 11-Piece Candle Set (Amazon/amazon.co.uk)

 

ENACFIRE Wireless Headphones - Was £125.99, now £27.19 (78pc off)

ENACFIRE Wireless Headphones, Future Bluetooth Headphones 18H Playtime Deep Bass Stereo Sound 15-20m Bluetooth Range V5.0 True Wireless Earphones Earbuds (Amazon/amazon.co.uk)

 

Fitbit Charge 3 Advanced Fitness Tracker - Was £129.99, now £74.99 (42pc off)

Fitbit Charge 3 Advanced Fitness Tracker (Amazon/amazon.co.uk)

 

Echo Dot 3rd - Was £49.99, now £22 (56pc off)

Echo Dot (3rd Gen) - Smart speaker with Alexa - Charcoal Fabric (Amazon/amazon.co.uk)

Fire TV Stick with Alexa Voice Remote - Was £39.99, now £19.99 (50pc off)

Fire TV Stick with Alexa Voice Remote (Amazon/amazon.co.uk)

 

Kindle Paperwhite (2018) - Was £119.99, now £84.99 (29pc off)

Kindle Paperwhite Waterproof 6 INCH High-Resolution Display 8GB (Amazon/amazon.co.uk)

Fire 7 Kids Edition Tablet - Was £99.99, now £54.99 (45p off)

All-new Fire 7 Kids Edition Tablet 7 INCH Display 16 GB Blue Kid-Proof Case (Amazon/amazon.co.uk)