Amazon has rolled out ultra-fast grocery deliveries across the UK.
The move sees a partnership with US rapid delivery firm Gopuff.
The collaboration means customers can order thousands of products, from alcohol to fresh food, to be delivered in under an hour - but often as quickly as 15 minutes.
The service will be available round-the-clock, and executed using Gopuff delivery from local 'micro-fulfilment centres.'
The Pennsylvania-based company was one of a clutch of ultra-fast grocery delivery companies that expanded quickly during the Covid-19 pandemic when lockdowns heightened consumer demand.
Turkey-based rival Getir pulled out of the UK, Europe and the US last year after its finances came under pressure and it kickstarted a cost-cutting drive.
Amazon’s UK roll-out of Gopuff follows an initial launch to residents in Birmingham and Salford in May.
The service is now available in Birmingham, Bristol, Cambridge, Cardiff, Chessington, Coventry, Derby, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham, Salford, Sheffield and Swansea.
It joins grocery retailers Morrisons and Iceland, which are available to Amazon’s UK customers.
Russell Jones, Amazon’s director of grocery partnerships, said: “We are always working to give customers more choice and more convenient options to have their groceries delivered.
“The new launch with Gopuff brings our customers access to a convenient and affordable way to access their everyday groceries.”
