Amazon Prime Day officially starts at one minute past midnight on Monday 15 July, but Amazon isn't waiting until then to start dropping deals.
We've already seen deals on Amazon services such as Kindle Unlimited , Amazon Music and Prime Video plus the announcement that will be headlining a special online concert exclusively for Prime members.
The online retailer has dropped a number of new deals, across all categories, that Amazon Prime members can take advantage of ahead of 15 July when Prime Day officially begins.
Shoppers can currently save up to 40% on Amazon fashion brands and 30% off everyday essentials including beauty products, sports nutrition and pet food
There are also discounts on selected baby essentials for parents who sign up for a free Amazon Baby Wishlist , and music fans who have yet to try Amazon Music Unlimited can get four months access to over 50 million songs featured on the premium streaming service for just 99p.
More early Amazon Prime deals
30% off with Amazon Pantry which includes cupboard and household essentials and pet supplies
TV and movie fans can subscribe to some of their favourite channels and get 50% off the first three months of their subscription.
Explore Kindle Unlimited on any device for 3 months for £0.00
Save up to 30% on daily essentials by Amazon, including grocery, pet food and sports nutrition
Save up to 20% off Amazon Basics , for everyday household items and travel products
However, to access these promotions, and those that will be available on Prime Day, shoppers will need to sign up for a Prime membership , which costs £7.99 a month (or £79 a year).
If you've never signed up for Prime membership before you can try out all the perks, including Prime Day sale offers, for free using the online retail giant's 30-day free trial by registering on amazon.co.uk .
During the trial period, customers get full access to all the benefits of the premium subscription, including unlimited one-day delivery, access to Amazon Video and access to over 800,000 free e-books.
To start your 30-day Amazon Prime free trial , visit amazon.co.uk
