It’s beginning to look a lot like Christmas — and that means people across the country are starting to worry what to buy the little ones in their lives.
In a bid to help Amazon has revealed its must-have toys set to top Christmas wish lists this year.
From cuddly favourites like Furby plushies to timeless LEGO sets and exciting new builds like Playmobil’s Sky Trails Starter Kit, this year’s lineup from has the perfect gift for every little dreamer, builder, and adventurer.
For 2025, it’s all about smarter and greener play — think less plastic, more purpose. This year’s toys champion mindfulness and sustainability, with reusable craft kits and eco-friendly building blocks taking centre stage.
And let’s be honest — finding the perfect present that won’t break the bank (or your sanity) can feel like a Christmas miracle.
So, to make things a little easier, Amazon’s toy experts have rounded up the top 10 toys guaranteed to fly off the virtual shelves this festive season.
Consider it a little Christmas help, courtesy of the world’s largest online retailer.
Hundreds of toys from this year’s list will also be donated to families in need in time for Christmas, as part of The Multibank charity initiative.
The Multibank initiative was created to meet the needs of families and individuals living in poverty by taking surplus products donated by businesses and giving them to families in need. To date, the Multibank network has donated more than 12 million essential items to over 800,000 families across the UK.
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“Our Toys We Love list captures this year's most exciting must-haves, giving shoppers inspiration to find the perfect Christmas gift,” says Matthew Redfearn, Toys Category Leader at Amazon.
“We've hand-picked toys for every age, interest and budget – from the latest trending items to timeless family favourites – all available in one place with fast, convenient delivery options.
“Once again, we’re proud to be donating hundreds of this year’s toys to Multibanks across the UK, helping to bring Christmas joy and make a difference to families in need.”
Unwrap Amazon’s top ten toys for Christmas 2025 below.
Mattel Brick Shop Hot Wheels Premium Series Building Set, Mercedes-Benz 300 SL with 1600 Pieces
Young car enthusiasts can rev up the holiday spirit with the Mattel Brick Shop Hot Wheels Mercedes-Benz 300 SL — a small-scale masterpiece that brings classic motor elegance to family festive celebrations. This buildable icon features authentic details from a classic Mercedes-Benz, perfect for children aged 10+ and up.
PLAYMOBIL Sky Trails Starter Kit Construction Toy, for imaginative routes & adventures
One of the latest releases from family favourite Playmobil, children can zoom into the festive season with the Sky Trails Starter kit. From building action-packed courses full of twists and turns, all whilst boosting motor skills and imagination. This is the perfect gift for young thrill-seekers from 7+.
DJ Furby Interactive Plush Toy
The iconic owl-like creature that was a “must-have” for people born in the 90s is making an eagerly anticipated return on Amazon’s list for 2025. The DJ Furby Interactive Plush will bring the festive beats when sitting under the tree this year, through its new features such as upbeat jams and glowing lights.
LEGO Creator 3-in-1 Wild Animals: Majestic Rhino with Birds Toy
Bringing a touch of wild to the festive season, LEGO has released the perfect gift for young animal lovers with the Creator 3in1 Wild Animals: Majestic Rhino with Birds Toy. From having the option to build either a majestic rhino, playful hippo, or charming walrus, children aged 9+ can unleash their inner creativity this Christmas.
Dickie Toys Stitch Surfboard
Amazon is bringing a wave of festive fun to the 2025 list with the Dickie Toys Stitch Surfboard, where young Disney fans can interact via remote control with a pint-sized Stitch, performing cool 360° spins and wheelies.
Rainbow High Air Brush & Create
A perfect gift to inspire self-expression and imaginative play during the festive season, the Rainbow High Air Brush & Create is available on Amazon as part of the ‘Rainbow High’ store, and comes with changeable vibrant outfits, hairstyles, and accessories.
Learning Resources Numberblocks Wooden Building Blocks Activity Set
A popular option for children 3+ years plus, young minds can unwrap the gift of learning this Christmas with Learning Resources Numberblocks Wooden Building Blocks Activity Set. Set to become a festive favourite, this toy enhances motor skills and colour recognition.
Asmodee Brick Like This! The Official LEGO Party Game
This fast-paced stacking game from the iconic LEGO brand is set to transform family gatherings this Christmas into an exhilarating showdown with the Asmodee Brick Like This! Official LEGO Party Game. From little builders to adult fans, this quirky twist on the classic construction game is guaranteed to be fun for all during the festive season.
Squishmallows Amazon Exclusive Holiday Fox
The limited-edition Squishmallows Holiday Fox, available exclusively on Amazon, is the perfect Christmas morning companion. James, the Orange Holiday Fox, is dressed in holiday attire, complete with plaid scarf. within their 2025 list. Available exclusively on Amazon UK, children can cosy up by the fire next to the Holiday Fox, who wears his own cheerful holiday attire.
Pets Alive Mama Turtle Surprise
Zuru’s Pets Alive Mama Turtle Surprise is also predicted to be in demand this Christmas, as Mama Turtle comes to life in a realistic habitat, simply by adding water.
