Amazon has officially announced that this year's Prime Day sale will be a massive four-day event, scheduled from July 8 to 11, 2025. This annual summer shopping extravaganza is unexpectedly when we find the best offers on cycling kit. While Black Friday and Cyber Monday feature more widespread discounts, it’s Prime Days that showcase the most significant headline deals.
This year's Prime Day coincides with the Tour de France, which will be midway through its first week. What better way to harness that excitement than by upgrading your equipment and taking your bike for a ride?
As always, the Cycling Weekly team and I will be dedicated to uncovering the best Amazon Prime Day Cycling Deals there are and bringing them to you right here. Although the main event is a little over a week away, I’ve started scouring both Amazon in the US and the UK for the best early deals, so take a look at my finds below and snag a bargain now.
Remember to shop the Amazon Prime Day 2025; you must be an Amazon Prime member.
All the best Amazon Prime Day Cycling Deals
USA
Amazon US - All of today's best deals
Save 15% - Garmin Edge 540 Cycle Computer
Now just $329 - GoPro Hero 13 Action Camera
Save 33% - Cycplus AS2 Electric Bike Pump
UK
Amazon UK - All of today's best deals
Save on MagicShine Bike Lights
17% off one of the best cycling computers - Garmin Edge 540
Up to 36% off - SIS Isotonic Go Gels 30 Pack
>>>>Click here to jump to the UK Prime Day Offers<<<<
USA Prime Day Cycling Deals
UK Prime Day Cycling Deals
Everything you need to know
How does Cycling Weekly select product?
We always try to feature products we have tested and rated highly. During big shopping events like Amazon Prime Days, Big Spring Sale, and Black Friday, we may feature deals on products we have yet to test. We use our judgment, expertise, and experience when considering great deals worth recommending. You can find out more about how we select and test products here.
Are there better deals elsewhere?
Over the last few years, we have also seen an increase in other bicycle retailers wanting a slice of the Amazon Prime Day pie, with reductions on sites stocking brands not found on Amazon. If we spot any good cycling deals, we will feature them as well, either through a dedicated deals page or on our hub pages.
When is Amazon Prime Day?
Amazon Prime Day 2025 will run from the 8th of July to the 11th of July 2025. This is now a four-day event that is effectively Amazon's big summer shopping event and one where we tend to see significantly discounted cycling kit. Outside of Black Friday and Cyber Monday, it is now the biggest shopping event of the year and one not to be missed when shopping for the best cycling deals.
How do I become an Amazon Prime member?
To shop on Prime Days, you must be an Amazon Prime member. This subscription can be paid monthly or yearly. Subscriptions start from £8.99/$14.99, or you can access Prime Day using the free 30-day trial subscription.
Prime access not only lets you shop Prime Day events but also allows you to watch a whole host of cycling documentaries on Amazon Prime video.
Tips From Cycling Weekly to getting the best deals on Amazon Prime Day
1. Shop using Amazon Gift Card
Have a rummage in the draw and dig out those gift cards from Christmas or your birthday. Amazon gift cards can be used on Prime Day.
2. Why not try other retailers?
Prime Day is of course an Amazon exclusive incentive to shop with them. In recent years we have seen deals and offers pop up on through other cycling and sports retailers. We also keep an eye on these and you can these deals here.
4. Check the price
If you are looking for the best cycling deals it is worth shopping around. There is a really useful tool I always use called camelcamelcamel, they track millions of prices on Amazon. What is most useful is it tells you the lowest price the item has been and if it was put up before the event. So, you always know if you are getting a deal.
5. Read the reviews carefully
Amazon reviews can be an easy way to spot sellers bumping their ratings, although Amazon has clamped down on this it is not a fall-proof system. Here are our 5 ways to spot them:
• A very high percentage of five-star reviews,
• Lack of detail in reviews and vague praise,
• Generic review titles like “Nice product” or simply “Awesome”,
• Poor grammar and spelling mistakes
• Multiple reviews on specific dates (especially if there are long gaps between them)
Don't forget you can always check back to our site to see if we have a full review of the product, along with checking the brand's website. Finally, check the seller's other items listings and reviews for patterns.
6. There is nothing I want on the Prime Day deals
Not to worry, Amazon will run Prime Days later in the year, along with their Black Friday & Cyber Monday events.
If that isn't regular enough for you, did you know Amazon runs deals EVERYDAY? You can find those Here.
