Amazon Prime Day is officially over which means that we can relax until the retailer's next big sale event. But while the four-day event has officially finished – and our bargain hunting team can take a well earned lie down in a cool dark room – some of the deals we managed to find are still live. So if you feel that you might have missed out on a biking bargain then, like expert stragglers at a car boot/yard sale, you can still find some hidden gems!
Remember: to take advantage of Amazon Prime's free and fast delivery – and the opportunity to watch at least three John Wick movies – you must be an Amazon Prime member. If can't find a deal today, then don't worry as the next Amazon Prime shopping event will be in October. Amazon Prime Month perhaps? (Please Jeff, no!)
All the best Amazon Prime Day Cycling Deals
USA
- Amazon US - All the best Prime Day deals
- Save 33% - Garmin Edge 540 Solar Cycle Computer
- Now just $329 - GoPro Hero 13 Action Camera
- Big Savings on Garmin Smartwatches
- Up to 31% off Shokz Headphones
UK
- Amazon UK - All of today's best deals
- Save on MagicShine Bike Lights
- Save on Hero cameras - GoPro
- 15% off one of the best cycling computers - Garmin Edge 540
- Up to 36% off - SIS Isotonic Go Gels 30 Pack
- Deals across the range - Muc-Off
>>>>Click here to jump to the UK Prime Day Offers<<<<
Beyond Amazon - bike deals not available on Prime
- Archive Sale - Rapha
- Cycling Summer Sale - Decathlon
- Up to 40% off Bike Sale - Competitive Cyclist
- Over 500 products on Sale - REI
- Cervélo Bikes Sale - Mike's Bikes
Editor's Picks: The absolute best deals
USA Prime Day Cycling Deals
Bike computer deals
Bike Tech Deals
Electric bike pump deals
Accessories, tools and parts deals
UK Prime Day Cycling Deals
UK cycling tech deals
UK accessories, tools & parts deals
Everything you need to know
How does Cycling Weekly select product?
We always try to feature products we have tested and rated highly. During big shopping events like Amazon Prime Days, Big Spring Sale, and Black Friday, we may feature deals on products we have yet to test. We use our judgment, expertise, and experience when considering great deals worth recommending. You can find out more about how we select and test products here.
Are there better deals elsewhere?
Over the last few years, we have also seen an increase in other bicycle retailers wanting a slice of the Amazon Prime Day pie, with reductions on sites stocking brands not found on Amazon. If we spot any good cycling deals, we will feature them as well, either through a dedicated deals page or on our hub pages.
When is Amazon Prime Day?
Amazon Prime Day 2025 is now live and will run from July 8th to July 11th. This is now a four-day event that is effectively Amazon's big summer shopping event, and one where we tend to see significantly discounted cycling kit. Outside of Black Friday and Cyber Monday, it is now the biggest shopping event of the year and one not to be missed when shopping for the best bike deals.
How do I become an Amazon Prime member?
To shop on Prime Days, you must be an Amazon Prime member. This subscription can be paid monthly or yearly. Subscriptions start from £8.99/$14.99, or you can access Prime Day using the free 30-day trial subscription.
Prime access not only lets you shop Prime Day events but also allows you to watch a whole host of cycling documentaries on Amazon Prime Video.
Is there any discounted Prime Membership offers?
Yes, are you 18-24 or a student? You can now get a discounted Prime membership. All you have to do is register using a recognised institution email address or provide ID at sign-up, and you can enjoy all the benefits of a Prime membership with a 50% discount.
Which makes it $7.49 a month in the US, and £4.49 in the UK.
Tips From Cycling Weekly to getting the best deals on Amazon Prime Day
1. Shop using Amazon Gift Card
Have a rummage in the draw and dig out those gift cards from Christmas or your birthday. Amazon gift cards can be used on Prime Day.
2. Why not try other retailers?
Prime Day is of course an Amazon exclusive incentive to shop with them. In recent years we have seen deals and offers pop up on through other cycling and sports retailers. We also keep an eye on these and you can these deals here.
4. Check the price
If you are looking for the best cycling deals it is worth shopping around. There is a really useful tool I always use called camelcamelcamel, they track millions of prices on Amazon. What is most useful is it tells you the lowest price the item has been and if it was put up before the event. So, you always know if you are getting a deal.
5. Read the reviews carefully
Amazon reviews can be an easy way to spot sellers bumping their ratings, although Amazon has clamped down on this it is not a fall-proof system. Here are our 5 ways to spot them:
• A very high percentage of five-star reviews,
• Lack of detail in reviews and vague praise,
• Generic review titles like “Nice product” or simply “Awesome”,
• Poor grammar and spelling mistakes
• Multiple reviews on specific dates (especially if there are long gaps between them)
Don't forget you can always check back to our site to see if we have a full review of the product, along with checking the brand's website. Finally, check the seller's other items listings and reviews for patterns.
6. There is nothing I want on the Prime Day deals
Not to worry, Amazon will run Prime Days later in the year, along with their Black Friday & Cyber Monday events.
If that isn't regular enough for you, did you know Amazon runs deals EVERYDAY? You can find those Here.
