Amazon is looking into moving its annual Prime Day sale from July to September, according to reports.
The shift would mean the online retail giant would be more likely to have unlimited shipments of non-essential goods to warehouses, the Wall Street Journal reported, citing people familiar with the matter.
The move will allow the company to lay the groundwork for shipments of a wider variety of products, indicating it is now in a position to process orders more quickly in its warehouses and create room for more inventory.
Prime Day, which began in 2015, is Amazon's big summer sales event - in many cases seeing discounts larger than on Black Friday.
Taking place over 48-hours, Amazon cuts prices on a huge variety of items - with discounts available to Prime members, ranging from smart home devices to make up, food, alcohol and furniture.
It normally takes place mid-July, but lockdown restrictions look unlikely to be fully eased by then.
Amazon has continued to operate online throughout the pandemic, supplying households with millions of items a week, but has focused on essential items.
These include household products, work from home essentials, groceries and medication.
As things stand, 'essential' items will be dispatched on a priority basis - while non-essential items will be shipped at a slower pace.
"We believe our role serving customers and the community during this time is a critical one," Amazon said.
But while this will help people get essential items faster, it could prove a problem when it comes to the annual sale - potentially seeing it restrict items or heavily slow down deliveries.
A move to September, when warehouses should be operating normally again, would get around this.
Amazon told Mirror Online it had nothing to share on the matter at the currently.
