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It’s about that time of year again. Amazon has released the dates of its famous Prime Day sale, and there’s a surprise this year - instead of the usual 48 hours, Prime members will get a whole 96 hours to shop the retailer’s exclusive discounts.
When is Amazon Prime Day 2025?
The dates to know? July 8 - 11.
What’s new this year?
But that’s not all: there’s more newness in store. There will be a new section called Today’s Big Deals, which will showcase daily themes, plus a New Deal Drop feature that launches at midnight every night of the sale for limited-time offers.
If you’re after tailored recommendations, turn to Rufus, Amazon’s AI shopping assistant, who can answer specific questions about Prime Day and make deal suggestions based on your needs, saving you hours of trawling across millions of deals.
Who can access Amazon Prime Day deals?
As always, this sale is exclusive to Amazon Prime membership holders only, so if you’ve yet to sign up, there’s never been a better time to do it.
Prime members get more than access to the sale’s exclusive prices and express delivery. They will also unlock a world of streaming, gaming, reading, audio and entertainment through the various arms of the Amazon universe. Heretic, Hugh Grant’s chilling thriller, has just been listed on Prime Video, free for subscribers, while millions of playlists and podcasts can be found on Amazon Music.
Find the full list of benefits - including discount Odeon cinema tickets and Deliveroo perks - right here.
How much is Amazon Prime membership?
All this will set you back just £8.99 a month (or £95 a year if you’d rather pay annually). Students get a sweeter deal at £4.49 per month or £47.49 per year. If you’re still not sure, why not sign up for a 30-day free trial to test the service before you commit?
What kind of deals were there last year?
Aside from Black Friday, Prime Day is the biggest sale on Amazon’s calendar, so expect discounts to be deep and wide-reaching.
Big-ticket items generally perform well, with TVs, home security systems, kitchen appliances, and cleaning machines seeing hundreds wiped off their RRP. If you’re holding out on buying a new mattress, Amazon Prime Day is a great time to make your money go further with models from Simba and Emma.
This year, we’ve been promised that big brands like Bose, De' Longhi, Dyson, Lego, Shark, CeraVe, Ninja, and Sonos will all be in the mix.
Are there any discounts available at Amazon now?
This is Amazon we’re talking about - of course there are. If you’re looking for inspiration to add to your shopping basket, we’ve found the best deals to snap up right now.
Shop the edit below
eufy L60 Robot Vacuum Cleaner
It's about time those robots started earning their keep. Robot vacs, once the future, are now here, ready and waiting to clean your floors with just a few simple commands. It uses laser navigation and edge cleaning to leave hard floors and carpets spick and span.
Buy now £169.99, Amazon
Amazon Fire TV 40-inch 2-Series 1080p HD smart TV
Best for: asking Alexa
Want to change the channel but can’t find the remote? Fear not as with Amazon’s Fire TV you can simply ask Alexa to play your favourite show, films or switch to live TV for a big sporting event. The set comes complete with all the essential smart TV apps - Netflix, Disney+ and, of course, Prime Video, while also offering two HDMIs to plug in game consoles.
The TV itself is very slim and comes with feet included so set-up is a case of plugging in if you don’t want to mount it on the wall. Considering the crisp, bright picture, the Amazon Fire TV gives bang for your buck.
Was: £299.99
Buy now £209.99, Amazon
LEVOIT Tower Fan
Beat the heatwave with this quiet tower fan from Levoit. It’s perfect for the bedroom with an operating noise of just 28dB, 90° oscillation and five speeds. It’s also fitted with a 12-hour timer, so you can switch it on just before bedtime to create the optimal snoozing environment.
Was: £89.99
Buy now £69.99, Amazon
Shark Cordless Stick Vacuum Cleaner with Anti Hair Wrap
There’s a reason why Shark vacuums go viral around the discount season, they are some of the best on the market and the deals are impressive, to say the least. Just take the SHARK Anti Hair Wrap IZ202UK Cordless Vacuum Cleaner for example.
Was £279.99
Buy now £179.00, Amazon
Shark FlexBreeze Hybrid Indoor & Outdoor Fan
For small spaces that desperately need cooling in hot weather, Shark’s FlexStyle hits the sweet spot. The multi-use model can be used wirelessly and outside, bringing cooling breezes to any part of the house, or indeed, a sweltering balcony. You can even attach a hose pipe to create a misting spray to refresh you on the hottest days,
The design turns a floor pedestal fan into a desk one, meaning you can use it on practically all surfaces and the battery life is impressive, going 24 hours on the lowest speed.
The most impressive feature? The noise - or rather, the lack of it. Even at top speed, you’d barely know this was on.
The only downside? The oscillation range which turns 90°. That said, stick it in a corner of the room or table and it will push cool breezes in all the right places.
Was: £199.99
Buy now £169.00, Amazon
Ninja CREAMi Ice Cream Maker & Frozen Dessert Maker with 3 Tubs
A hot weather essential - especially if you’ve got a sweet tooth - the CREAMi is the latest wonder gadget from Ninja, the makers behind some of the country’s leading air fryers.
If you’re looking for dessert, this baby does it all with seven modes to make everything from ice cream and gelato to sorbets, milkshakes, smoothies and more.
For slushies, add cubes of ice and your flavourings before mixing. It will be loud, but then again, anything crushing ice is bound to be.
Was £249.99
Buy now £198.56, Amazon
Herbal Essences Rose Scent Petal Soft Shampoo 2x350ml + Hair Conditioner 2x250ml
The shampoo me and all my friends were obsessed with in the 90s is back. Herbal Essences’ rose-scented shampoo and conditioner is offered as a haircare duo here, filling your shower and strands with heavenly scent. Now 54 per cent off.
Was: £24
Buy now £10.99, Amazon
Silentnight Summer Breeze 1.0 Tog Duvet
Perfect for the warmer months, this 1 tog duvet is a superb upgrade for your bedroom this summer.
With a tog of just 1, Silentnight's duvet is made with light, breathable fibres, keeping you feeling covered while allowing heat and sweat to escape. It's machine washable too, so you can stuff it into the next load if it starts to get a bit musty.
Available in standard UK bed sizes.
Was: £19.99
Buy now £19.00, Amazon
HandFan 5000mAh Portable Neck Fan
This summer is the summer you turn up cool and collected, because so matter how high the mercury rises, this neck fan will keep you at a comfortable level.
Available in black and white, the wearable device holds an impressive 5000mAh battery, so you'll get a fair few uses out of it before needing to recharge - it can go for up to 15 hours.
It's made from lightweight polymer silicon, which feels comfortable - no sticking to skin here. And, as there are no blades to worry about, there's no chance you'll catch your hair on it either.
Was: £27.99
Buy now £23.79, Amazon
Braun All-in-One Style Kit Series 7 MGK7470
Get all your grooming needs sorted under one roof with Braun's styler. It can manage 16 jobs in one, from tidying up designer stubble to sorting out hair - heck, even manscaping. The battery-powered tool comes with a razor to see to those finer details.
Was: £99.99
Buy now £67.99, Amazon
