Best Amazon Prime Day sale 2025: Standard Shopping's expert edit of the deals to know

It’s about that time of year again. Amazon has released the dates of its famous Prime Day sale, and there’s a surprise this year - instead of the usual 48 hours, Prime members will get a whole 96 hours to shop the retailer’s exclusive discounts.

When is Amazon Prime Day 2025?

The dates to know? July 8 - 11.

What exactly does Prime Day mean on Amazon?

In case you didn’t know, Prime Day is simply how Amazon refers to the annual sales extravaganza it holds every summer for its Prime membership holders. The name is counterintuitive as it actually takes place over a fair few days - four, this year, to be exact. You can sign up for Prime at any point during the sale to enjoy slashed prices across home and garden, tech, clothing, Amazon-own products, and so much more.

What’s new this year?

But that’s not all: there’s more newness in store. There will be a new section called Today’s Big Deals, which will showcase daily themes, plus a New Deal Drop feature that launches at midnight every night of the sale for limited-time offers.

If you’re after tailored recommendations, turn to Rufus, Amazon’s AI shopping assistant, who can answer specific questions about Prime Day and make deal suggestions based on your needs, saving you hours of trawling across millions of deals.

Who can access Amazon Prime Day deals?

As always, this sale is exclusive to Amazon Prime membership holders only, so if you’ve yet to sign up, there’s never been a better time to do it.

Prime members get more than access to the sale’s exclusive prices and express delivery. They will also unlock a world of streaming, gaming, reading, audio and entertainment through the various arms of the Amazon universe. Heretic, Hugh Grant’s chilling thriller, has just been listed on Prime Video, free for subscribers, while millions of playlists and podcasts can be found on Amazon Music.

Find the full list of benefits - including discount Odeon cinema tickets and Deliveroo perks - right here.

How much is Amazon Prime membership?

All this will set you back just £8.99 a month (or £95 a year if you’d rather pay annually). Students get a sweeter deal at £4.49 per month or £47.49 per year. If you’re still not sure, why not sign up for a 30-day free trial to test the service before you commit?

What do you get with Amazon Prime membership?

There’s a special offer on right now. Prime members can enjoy three months of Audible absolutely free until July 31. This includes one bestseller or new release each month and thousands of included audiobooks, podcasts and Originals.

What kind of deals were there last year?

Aside from Black Friday, Prime Day is the biggest sale on Amazon’s calendar, so expect discounts to be deep and wide-reaching.

Big-ticket items generally perform well, with TVs, home security systems, kitchen appliances, and cleaning machines seeing hundreds wiped off their RRP. If you’re holding out on buying a new mattress, Amazon Prime Day is a great time to make your money go further with models from Simba and Emma.

This year, we’ve been promised that big brands like Bose, De' Longhi, Dyson, Lego, Shark, CeraVe, Ninja, and Sonos will all be in the mix.

Are there any discounts available at Amazon now?

This is Amazon we’re talking about - of course there are. If you’re looking for inspiration to add to your shopping basket, we’ve found the best deals to snap up right now.

Shop the edit below

Ninja Foodi StaySharp Knife Block with Integrated Sharpener Deluxe 6-Piece Set

Available in 5, 6 and 12-piece sets (the largest set includes six additional steak knives), the Ninja StaySharp Knife Block is a brilliant kitchen accessory investment if you’re not the type of home chef that switches between multiple different brands and types of knives depending on your mood, or what you’re cooking.

The StaySharp Knife Block streamlines the home kitchen experience tenfold and is a value-for-money investment in owning consistently sharp knives – without the need to purchase an additional, likely cumbersome and fiddly v-groove knife sharpener.

The included knife set, no matter which option you go for, consists of a selection of elegant, perfectly weighted, and brilliantly designed 22-degree blades. Equipped with delightful ergonomic handles, they have the look and feel of a professional set at a fraction of the cost.

Was: £179.99

Buy now £119.99, Amazon

Samsung 85" The Frame, QLED

Ah, the Samsung frame. The only TV you can hang on a wall and not ruin the room’s aesthetic with a huge screen. Since it’s a premium purchase, it comes with the price to match. Right now, though, it’s 20 per cent off. A deal you won’t want to miss.

Was £1999

Buy now £1599.00, Amazon

Apple 2025 MacBook Air 15-inch Laptop with M4 chip

It’s rare to see discounts on Apple’s latest MacBook Air. But, naturally, Amazon Prime Day is an exception. Right now, there’s over £150 off this 2025 version.

Was £1,199

Buy now £1029.00, Amazon

LEGO Harry Potter Dobby the House-Elf Building Toy Set

If you’re after something a little easier than the entirety of Hogwarts, Dobby’s a great alternative. And it’s more budget-friendly too at just £17.05. Cheap Dobby!

Was £24.99

Buy now £17.05, Amazon

Shark SmoothStyle Heated Brush and Comb

Everyone deserves good hair days. Shark's hot brush, the SmoothStyle, can be used on both wet and dry hair, using three temperatures to tame locks, add volume and leave it with a mirror shine. The supersized brush means Hollywood-worthy curls are never far away.

The tool is blissfully light at less than 1kg and comes with a carry case so they can pack it for trips away too.

Was: £99.99

Buy now £49.49, Amazon

Ring Battery Video Doorbell (2024 release)

Hawker of practically everything under the sun, Amazon has had its beady eye trained on the home security game for nearly a decade now (the first model launched in 2014).

The latest iteration comes with head-to-toe viewing with crystal clear HD clarity, a long-lasting built-in battery and a free 30-day trial of Ring Protect so you can try it out for size with everything beamed to an app for easy viewing.

As for the DIY? Done in five minutes flat.

Was: £99.99

Buy now £49.99, Amazon

Vax SpotWash Duo Spot Cleaner

The original Vax SpotWash Duo makes a versatile and efficient addition to any home cleaning arsenal. It features a range of additional anti-microbial tools, as well as a self-cleaning function that flushes the inner hose clean after every use – so keeping your home smell- and stain-free has never been so easy. While this machine is relatively lightweight, coming in at a mere 3.9kg, it is also equipped with a long-reach hose so that you don’t have to lug the device into each corner of the room that you’re working on.

Was: £139.99

Buy now £84.00, Amazon

Ninja CREAMi Ice Cream Maker & Frozen Dessert Maker with 3 Tubs

A hot weather essential - especially if you’ve got a sweet tooth - the CREAMi is the latest wonder gadget from Ninja, the makers behind some of the country’s leading air fryers.

If you’re looking for dessert, this baby does it all with seven modes to make everything from ice cream and gelato to sorbets, milkshakes, smoothies and more.

For slushies, add cubes of ice and your flavourings before mixing. It will be loud, but then again, anything crushing ice is bound to be.

Was £249.99

Buy now £209.00, Amazon

The Simba Hybrid Pillow

Simba has revolutionised the pillow game by creating a customisable design that has made it easier than ever to achieve the perfect level of height, firmness and support to match your sleeping patterns - whether you doze off on your side, back or front.

The pillow comes with hundreds of the brand’s specially designed Nanocubes that you can add or remove. This also comes in handy for temperature regulation as they are crafted from an open-cell foam to facilitate impressive airflow.

Was £109

Buy now £87.00, Amazon

Hugo Boss Boss Bottled

Warm and masculine, Boss Bottled Intense is a full-bodied fragrance for classically stylish men who like to leave a lasting impression. Exotic cinnamon and clove mingle with orange blossom and smooth vanilla. Charged with spice and wood, it’s less sweet than Boss The Scent making it more suitable for the winter season.

Was: £84

Buy now £45.59, Amazon

Sony WH-CH720N

Best for: Sony for a steal

Sony is a brand that needs no introduction. And while it may no longer be the striding all-consumer-tech colossus it once was back when it lent its hand to phones, laptops and TVs, when it comes to personal audio, the big S is still winning over the fans. Especially now that said person's audio is more affordable than ever.

In this instance, I speak of the WH-CH720N over-ears that became available much earlier this year. Priced at just under the ton mark on release, savvy ear-users can now pick these up for just £64. No, your eyes do not deceive you.

So, what do you get for this next-to-nothing, cost-of-living-pleasing price? For a start, a relatively minimalist-looking pair of ear-huggers with all the requisite buttons required to play and pause, skip back and forth, adjust volume and answer calls placed neatly on the right earcup. Which sees to the basics. Then you have Bluetooth 5.2 offering both a reliable connection and multi-point to keep your essential gadgets paired up. Effective ANC keeps unwanted racket at bay, while an Ambient option lets you allow some sound in on the off-chance you need to keep an ear out.

Then there’s the sound. Featuring a more diminutive set of 30mm drivers, what they may lack in scale is more than made up for by the inclusion of 360 Reality Audio which works to surround you in a nicely balanced bubble of audio that lends your music a welcome feel of space, helping to fend-off the annoying but inevitable issue of listening fatigue.

Light too, at just 192g, they may not be the most comfortable cans I’ve had clamped to my noggin during the course of these reviews, but for £64, they’re more than acceptable.

With the Sony Headphones Connect app available to make minor adjustments to set-up, quality, relatively expense-free ANC is now available for the masses.

Was: £99

Buy now £69.00, Amazon

eufy L60 Robot Vacuum Cleaner

It's about time those robots started earning their keep. Robot vacs, once the future, are now here, ready and waiting to clean your floors with just a few simple commands. It uses laser navigation and edge cleaning to leave hard floors and carpets spick and span. 

Was: £249.99

Buy now £159.99, Amazon

Amazon Kindle Colorsoft Signature Edition (32GB)

Amazon’s latest Kindle device is the Colorsoft, promising the best reading experience yet.

Though indeed complete with a premium, high-quality display with fantastic auto-brightness and temperature adjustment features, don’t expect the Kindle Colorsoft to render book covers and comic book pages like an iPad or tablet would. Part of what keeps Kindle lovers coming back for more is the easy-on-the-eyes, non-backlit and impressively paper-like display which truly helps users feel like they’re getting a break from classic screens.

Though it doesn’t add a whole lot more to the Kindle options already on offer, if you’re in the market for a new device, it does have some lovely features. These include the colour and glare-free display, as well as an eight-week battery life, a built-in auto-adjusting front light and a waterproof finish.

Was: £269.99

Buy now £184.99, Amazon

LEGO Disney Lilo and Stitch Beach House Construction Set 43268

A build-it-yourself escape to Kauai, this LEGO set is part paradise, part chaos – much like Stitch himself. With 730 pieces, two minifigures (yes, Stitch is included), and a lovingly rendered beach house, it offers hours of play that lands just shy of obsession. Great for kids, essential for collectors.

Was: £79.99

Buy now £59.99, Amazon

Braun All-in-One Style Kit Series 7 MGK7470

Get all your grooming needs sorted under one roof with Braun's styler. It can manage 16 jobs in one, from tidying up designer stubble to sorting out hair - heck, even manscaping. The battery-powered tool comes with a razor to see to those finer details.

Was: £99.99

Buy now £72.50, Amazon

Amazon Fire TV Stick 4K (Newest gen)

The Fire Stick at its best, this version supports 4K and Wi-Fi 6, bringing the screen to life in your living room. Grab a bundle deal with a Soundbar for £159.98.

Was: £59.99

Buy now £27.99, Amazon

Amazon Basics Plush Doughnut Pet Bolster

Indulge in ultimate cosiness for your furry friend this Prime Day. Doughnut-shaped pet beds are viral for a a reason, offering orthopaedic support while satisfying your pet’s need for a some burrowing. This one from Amazon Basics comes in three sizes: 59cm, 76cm and 91cm. The high-density cotton filling helps to reduce stress on bones and joints, while the removable cover makes it easy to clean on a regular basis.

Was: £54.11

Buy now £39.23, Amazon

Acer Chromebook 315 CB315-4H Laptop - Intel Celeron N4500

If you want a big screen, enhanced performance with an Intel Celeron CPU and 8GB of RAM, meaning you can run loads of apps at once, hefty storage and XL keyboard which also includes a number-pad, go for Acer’s Chromebook 315. Right now, it’s over a third off.

Was £244.99

Buy now £169.00, Amazon

Viozon Tablet Stand with Pillow Kindle Holder

What’s a Kindle without a stand? If you’ve a penchant for reading when you go to bed or you’ve got a long haul flight on the cards, you’ll need a stand. Luckily, Viozon’s is currently available for £10 off.

Was £47.99

Buy now £37.99, Amazon

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