Investing in beauty is pricey.
There are a lot of categories to consider, and none of them are cheap. Skincare. Haircare. Fragrance. Makeup. Then you’ve got the rising trend towards body care as well as an increasing number of devices and utensils which are lauded as the next best thing: LED masks, contouring tools, speedstyle dryers, gua sha stones, face rollers, etc.
Put simply, your bank account is going to feel the burn if you’re even remotely interested in beauty – but that’s where Amazon Prime Day comes in. If there’s one time of year you don’t have to spend full whack, it’s the few days in summer when the mega-retailer puts on a sales event which discounts pretty much every category going, including the entire array on the beauty spectrum. Though the dates change slightly every year, it tends to happen in July.
From luxury brands like Elemis and Molton Brown to tried-and-tested favourites L’Occitane and Sanctuary Spa, with all of the Baylis & Hardings, Neal's Yards, Elizabeth Ardens and Olaplexes somewhere in between, you can bag an amazing range of brands for far less than the RRP. So, it’s a perfect opportunity to stock up on your go-to products or buy that one formula you’ve been dying to try, which usually feels a little too expensive.
And that’s before we get to the appliances. Since Amazon’s known for tech, it’s no surprise that the beauty gadgets are some of the best-selling deals. Right now, there’s markdown on GHDs, Shark hairdryers, NuFACE’s microcurrent contouring device and CurrentBody’s LED mask, among countless others. In short, if you’ve got any beauty-related accessories on your wishlist, APD’s your best chance of getting them cheap.
When is Amazon Prime Day 2025?
It’s happening as we speak. This year, it’s a four-day affair which started first thing on Tuesday, July 8, and will finish at midnight on Friday, July 11. The best deals do tend to sell out, especially for the premium brands, so if there’s anything you’ve got your eye on, we’d recommend securing it ASAP.
How to take part in Amazon Prime Day
Shopping for the deals is super easy. The one simple rule: you need to be an Amazon Prime member.
If you’re a newbie and have never done the trial, you can sign up for 30 days free of charge. If you’re a seasoned Prime Member, though, you’re looking at £8.99 a month or £95 for the year. But if you think about the amount you’ll save, you could essentially get the membership for free. Girl math strikes again.
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Best Deals on Beauty Devices
Dyson Airwrap i.d.™ Multi-Styler and Dryer
Was £479.99
Buy now £399.99, Amazon
Shark SmoothStyle Heated Brush and Comb
Everyone deserves good hair days. Shark's hot brush, the SmoothStyle, can be used on both wet and dry hair, using three temperatures to tame locks, add volume and leave it with a mirror shine. The supersized brush means Hollywood-worthy curls are never far away.
The tool is blissfully light at less than 1kg and comes with a carry case so they can pack it for trips away too.
Was: £99.99
Buy now £49.49, Amazon
NuFACE Mini +
Like going to the gym but for your face, contouring gadgets have seen a huge surge in popularity and NuFace is the bellwether of the beauty tech revolution. The device comes after four years of research and development and uses microcurrents for lifting, toning and contouring, packing a whole host of benefits into a compact, travel-ready size. There are three colourways available; Sandy Rose, Violet Dusk and Midnight Black.
Was £244
Buy now £170.80, Amazon
CurrentBody Skin LED Light Therapy Mask
Beauty tech is CurrentBody’s bread and butter, so I had high hopes for its own-brand LED mask - and the good news is, I wasn’t disappointed. For pre-party prep, this treatment has you covered. I’ve been using it for months and have been seriously impressed.
There’s a combination of collagen-stimulating red lights as well as infrared that has a rejuvenating effect on areas of the skin that need healing. There are anti-ageing benefits too where you may see a reduction in the look of wrinkles - with many users suggesting that this happens in just one month. This is, of course, depending on how deeply set these are, but you should at least notice the improvement of tone, texture and tightness. Consistency is key.
Easy to slip into your everyday routine, use the mask for just 10 minutes three to five times a day. When you’re travelling or out and about, the new and flexible poured liquid silicone exterior means you can slip it into your luggage with ease, while also being kinder and better fitting on the contour of the face.
For the Series 2 Mask, the beauty gadget specialist has upgraded the LEDs used for greater precision never before guaranteed - it now uses those with wavelengths 633nm and 830nm being within -/-2.5nm. The simplicity of use is very appreciated - just turn on and go. It automatically switches off when the treatment is over.
Was £399.99
Buy now £359.99, Amazon
Manscaped The Lawn Mower 3.0 Plus
Best for: overall performance
Manscaped’s entire brand is designed for men’s grooming needs. So, naturally, The Lawn Mower 3.0 is one of the best body trimmers on the market. With 60 minutes runtime on a full charge as well as built-in skinsafe technology, an automatic torch for enhanced visibility and two adjustable guards which go from two millimetres to 12 millimetres, it’ll make the arduous task much more manageable.
Was £70
Buy now £52.50, Amazon
Shark Cryo Glow LED Anti-Ageing and Blemish Repair Mask
As a beauty editor, my housemates have become accustomed to the various face adornments I’m typically trialling — but Shark’s Robocop-gone-wrong Cryo Glow made them jump out of their skin. Unlike the typical flexible silicone, the LED face mask has a hard shell that shields a wealth of features.
The Cryo Glow mimics a professional treatment with four personalised programs. The 160 LEDs flit between three wavelengths — blue and the dermis-reaching red and infrared light — depending on the routine. But where it stands out is its use of Insta Chill Technology. Under the eyes are chill pads that are immediately cooling on dark circles — even without turning on the device. Once up and running, they feel as cold as ice to depuff bags with three levels of intensity.
The results are immediate, but consistency is key, with the brand suggesting daily use for a minimum of eight weeks. Each treatment in the program is up to eight minutes long. I tested the Blemish Repair. My skin felt cleaner, clearer and smoother. Then it’s a case of maintenance; Skin Sustain cuts the program down to just four minutes to boost the complexion.
Was: £299.99
Buy now £238.00, Amazon
GHD Gold Hair Straightener
The Gold model may have a similar appearance to the other ghd straighteners in the collection, but it has been specifically designed for those looking to create bouncy bombshell curls, effortless beach waves and silky, shiny styles.
This tool also has sensors on the styling plates to monitor the temperature and a contoured design to eliminate snagging.
The first thing we noticed on test was the premium, quality construction. And then the sheer ease of use, especially on fine hair. But reviewers say the same about thicker locks, with one claiming, “I have used GHD straighteners for many years, I felt these glided through my hair better, I have very thick hair, so a big plus for me”. Another agreed, “They are great to get into the roots for people with really thick hair”.
Was £189
Buy now £111.59, Amazon
Best Skincare Deals
Medik8 C-Tetra
An antioxidant (such as Vitamin C) to protect against free radicals is a key part of supporting skin and this serum is my favourite. It sinks straight in and gives good results on brightening and evening out skin tone and can help with fine lines too.
Was £42
Buy now £33.60, Amazon
Germaine de Capuccini Royal Jelly Comfort Cream Pro-Resilience
Each and every one of Germaine de Capuccini’s products feels luxurious. This one, in particular, is ultra-nourishing, repairing and firming. Three for the price of one.
Was £52
Buy now £37.80, Amazon
La Roche-Posay Anthelios Uvmune 400 Invisible Fluid SPF50+ Sun Cream 50ml
Dermatologist-approved French pharmacy brand La Roche-Posay is here to save your skin from the dreaded ageing effects of the sun. Known for the high quality, light, and affordable formula, the brand’s facial SPF offers ultra protection against harmful rays, including UVA, UVB, and Ultra Long UVA, and it won’t leave you looking greasy. Your skin has never been safer.
Was £19.85
Buy now £12.48, Amazon
Murad AHA/BHA Exfoliating Cleanser
Murad’s Aha/Bha Exfoliating Cleanser tackles skin renewal from two angles: by dissolving dead skin cells and renewing the skin’s texture. One that you’ll probably want to use sparingly (once or twice a week to begin with) if you haven’t experimented with acids before, it combines salicylic, lactic and glycolic acids to encourage clarity and brightness.
Those looking for a little extra exfoliation will enjoy its never-ending list of other benefits: jojoba beads to further polish and re-texturise the skin; sodium PCA and jojoba seed oil to help counteract dryness and liquorice extract to provide anti-irritant and anti-inflammatory properties to your skin.
Was £43
Buy now £34.99, Amazon
Best Bodycare Deals
L'OCCITANE Verbena Shower Gel 250ml
Take your shower routine up a notch with a luxury body wash. L’Occitane’s Verbena is a great option.
Was £18
Buy now £11.59, Amazon
SOL DE JANEIRO Collagen Boosting Beija Flor Elasti-Cream Body Cream
There’s a reason that Sol de Janeiro has become one of the hottest bodycare brands since launching in 2015 – the products are just so good. This collagen-boosting cream is no exception, which will leave your skin feeling both softer and firmer.
Was £48
£38.40
Best Haircare Deals
Olaplex No.4 Bond Maintenance Shampoo
Olaplex isn’t just the name to know for the locks that grow naturally from your head: it’s also a winning choice for hair extensions. The brand’s No.4 Bond Maintenance Shampoo hydrates and nourishes your tresses as it cleanses, using its patented bond-building technology to improve hair’s manageability, softness and visible strength.
Ideal for stressed strands that have been exposed to frequent colouring, bleaching, chemical treatments and heat styling, the shampoo delivers moisture without weighing your lengths down and helps to protect against future breakage.
Was £28
Buy now £17.99, Amazon
Murdock London Sea Salt Spray
Murdock London is one of the top brands for hair styling products. Case in point: this sea salt spray. If you’re ever in need of more volume or moisture, this will be your saving grace – and it’s even suitable for all hair types.
Was £20
Buy now £14.51, Amazon
Kérastase Elixir Ultime Hair Oil
Not only will this Kérastase Elixir give you hair a luxurious shine, but it will also protect it from any heat damage – and it’s infused with loads of nutrients which will make it healthier on the inside, too.
Was £58
Buy now £37.16, Amazon
Best Makeup Deals
Urban Decay Naked Basics Eyeshadow Palette
Urban Decay’s Naked Basics Eyeshadow Palette has everything you need for a fresh cool-girl finish – and it’ll stay on from morning until night.
Was £28.50
Buy now £17.09, Amazon
ELEMIS Superfood Glowy Primer
One part makeup, one part skincare, Elemis’ Superfood Glowy Primer will give your skin the vitamins it needs for a radiant complexion while prepping it for an even makeup look.
Was £46
Buy now £31.45, Amazon
Best Fragrance Deals
Hugo Boss Boss Bottled
Warm and masculine, Boss Bottled Intense is a full-bodied fragrance for classically stylish men who like to leave a lasting impression. Exotic cinnamon and clove mingle with orange blossom and smooth vanilla. Charged with spice and wood, it’s less sweet than Boss The Scent making it more suitable for the winter season.
Was: £84
Buy now £45.59, Amazon
Versace Eros Eau De Toilette for Men 50ml
If you’re in the market for a burst of freshness every morning, Versace’s Eros is the one for you. With top notes of mint leaves, lemon zest, and green apple, it’s a crisp and reviving aroma that’s blended with a masculine base oak moss, cedarwood, and vetiver. Considering the £47.50 price tag, it’s a long lasting fragrance that will stay throughout the day.
Was £84.87
Buy now £61.20, Amazon
Calvin Klein CK One Unisex Eau de Toilette
CK One was an immediate bestseller as soon as it came to market in 1994.
Just 10 days after it was unveiled, it has already generated sales of $5 million with one sold every 20 seconds, according to reports. This genderless fragrance is defined as a citrus aromatic chypre with a lengthy ingredient list that may give the impression of a sensory overload but is universally beloved – hence the messaging “One for all” that dominated the ads.
The composition of possibly contradicting notes is the point. This was not designed to be overpowering, but instead be an unassuming aroma. It has top notes of pineapple, mandarin orange, papaya, bergamot, cardamom and lemon. This is set alongside nutmeg, violet, orris root, jasmine, lily-of-the-valley and rose and a base of sandalwood, amber, musk, cedar and oakmoss.
Was £74
Buy now £30.80, Amazon
Marc Jacobs Daisy Eau de Toilette 50ml
Perhaps Marc Jacobs’ most iconic fragrance, Daisy is one of the scents you can rarely get in the sale. But it seems Amazon Prime Day is an exception, seeing as it’s now a third off.
Was: £62.50
Buy now £47.33, Amazon
