Amazon Prime Day isn’t reserved just for tech deals – although they certainly are worth your perusal.
You will get just as many steals in the retailer’s ever-evolving clothing offering.
The flagship sale, which for 2025 has doubled in length and is now four days long (compared to the previous two-day duration), is an ideal time to add crucial garments to your summer rotation.
Refresh your wardrobe with everything from everyday basics to activewear to warm weather essentials like linen shirts, swimwear and denim cut-offs.
Amazon is offering discounts across a huge range of brands, including Levi’s, Calvin Klein, Adidas and the retailer’s own brand, The Drop. The deals run across high-street favourites, high-end steals and lesser-known labels, with something for every taste and budget.
But here’s the thing. Scrolling through Amazon is a stressful, lengthy process. It can be overwhelming, to say the least. There are thousands of product listings, and who has the time to look through them all?
Fear not, as we have done the hard work for you with our curation of the best clothing deals. Our edit includes the fashion-forward, versatile and wearable items genuinely worth splashing the cash on.
What exactly does Prime Day mean on Amazon?
Prime Day is Amazon’s annual summer sale extravaganza, during which Prime subscribers can access eye-wateringly good deals on everything from innovative home tech, smartphones and laptops to Amazon-own products like Kindles, Alexa devices and Fire Sticks.
Word to the wise, this means that you must be an Amazon Prime member to access the big Prime Day sale. If you’re not signed up, it will cost £8.99 a month, £95 a year, or you can make the most of the 30-day free trial.
What do you get with Amazon Prime membership?
There’s a special offer on right now. Prime members can enjoy three months of Audible absolutely free until July 31. This includes one bestseller or new release each month and thousands of included audiobooks, podcasts and Originals.
Don’t wait, the deals won’t be there for long.
Radley Floral Street Medium Open Top Shoulder
You can’t go wrong with an understated leather shoulder bag. Though you may remember Radley by the signature dog logo, since the re-brand the collections are instead full of classic bags which look expensive – with no dog in sight. Double down on the quiet luxury agenda with the Floral Street design.
Was £87
Buy now £73.00, Amazon
Sekonda 27mm Hughes Womens Gold Classic Quartz Watch with Day Date
Watches are best done classic. One brand you can always count on for timeless designs for a good price is Sekonda. And this one’s an even better price in the Amazon Prime Day sale with an extra third off.
Was £29.99
Buy now £19.99, Amazon
LJCZKA Retro Oval Cat Eye Sunglasses
Corpcore-coded bayonetta glasses are very 2025 – so why not go for a similar silhouette for your sunglasses? Miu Miu eat your heart out.
Two pairs for £11.19 – you can’t say no to that.
Was £13.99
Buy now £11.19, Retro Oval Cat Eye Sunglasses
Tommy Hilfiger Men's S/S Polos
When it comes to polos, some brands are just better than others, namely the likes of Gant, Lacoste and Fred Perry. And, of course, you can’t talk about polo shirts without mentioning Tommy Hilfiger. Right now, the American label’s classic navy take is avaialble for better than half price on Amazon.
Was £75
Buy now £34.83, Amazon
Levi's Men's 502 Taper Jeans
These stylish essentials are currently 50 per cent off thanks to the Amazon Prime Spring Deal Days. Though available in over 10 different colours, our personal favourite is the slightly distressed 'Shiitake' hue, which is a vintage-style classic denim colour.
Was: £94.46
Buy now £47.50, Amazon
Havaianas Slim
The announcement that Gigi Hadid as the newest Global Ambassador and Creative Director of iconic Brazilian flipflop brand, Havaianas, has firmly cemented the classic shoe as the latest it-girl accessory for summer. Grab your own pair of chic, slim sandals from Amazon for just £19.73.
Was: £23.99
Buy now £16.75, Amazon
adidas Men's Vl Court 3.0 Shoes
Adidas is one of the most hyped-up sneaker labels right now, and it’s showing no signs of slowing down. Jump on board with the Vl Court 3.0 which is available for nearly 40 per cent off.
Was £60
Buy now £36.48, Amazon
Triumph Women's Triaction Control Lite W01 EX
Size range: 32B-44E
Trust in your activewear with Triumph. The brand is most famous for its collection of super supportive lingerie and has brought its expertise in that arena to the sportswear industry, ensuring that busts of all sizes can maximise its supportive credentials.
The Triaction Control Lite has been put through its paces by the University of Portsmouth and given the seal of approval for its bounce control, no matter whether your exercise is confined to the four walls of a studio or you’re testing your endurance on the road or peaks.
Was: £58
Buy now £49.00, Amazon
Crocs Unisex Kids Classic Clog
Featuring the iconic pivoting heel strap for a more secure fit (jokingly referred to as putting your Crocs in ‘Sport Mode’), invest in a pair of technicolour classic Crocs this spring/summer for lightweight, 360-degree comfort all season long. For the Ttrue maximalists can customise breathable Crocs with Jibbitz, which are adorable charms available in myriad designs to suit your personality or mood. The unisex adult’s clogs are also on sale.
Was: £34.99
Buy now £25.50, Amazon
Grace Karin Women Summer Strappy Floral Maxi Dress
Summer isn’t going anywhere, anytime soon, and this cult-favourite, universally flattering sundress has hundreds rave reviews. Available in a myriad of different colours and patterns, complete the look with a pair of platform sandals and a light jacket.
Was £26.49
Buy now £22.43, Amazon
Crocs Brooklyn Low Wedge
Bringing a little colour, height and style to your walking set-up, the wedge-heeled sandal could be just what your city-break wardrobe has been missing.
Once you secure your feet inside with the pushpin closure, you’ll notice the brand’s unique LiteRide foam technology which places your comfort at the forefront. Plus, the deep heel cups ensure your foot stays secure and stable as you stride.
But just be warned: if hiking over hills is more your thing than wandering through a new city, it may be best to save these sandals for lesser treacherous climbs.
Was: £54.99
Buy now £38.49, Amazon
Samsonite S'Cure - Spinner S Carry-On Luggage
If your luggage is looking rather battered after a season of travel, now’s the time to replace them for less. Samsung’s carry on is nearly 50 per cent off in Amazon’s sale, the design resting on smooth rolling wheels for easy transit from the taxi to the gate.
Was: £150.99
Buy now £123.50, Amazon
Eastpak Strapverz S
With a clamshell zip system, two mesh-separated compartments and a handle and wheels, this backpack is a cabin-size suitcase hybrid.
As such, the design makes it easy to pack clothes into and thanks to the canvas-style flexible fabric, can hold enough for a few days away. The compression straps are easy to manoeuvre, so even if you’ve overstuffed it, you can secure the back into a more compact shape with material and zips that feel reassuringly sturdy. It makes you trust that it won’t fall apart in transit.
Perhaps one of its greatest features, though, is the variety of handle options you can call upon depending on the situation: padded shoulder straps to sling it over your back and an extendable telescopic trolly handle for carrying it like a suitcase. When empty, it also shrinks down to be completely flat, meaning it can easily be stored away without taking up the space of a suitcase.
The bag can hold up to 42L and the TSA lock is great if you’re looking for that extra bit of security.
Was £94.93
Buy now £63.80, Amazon
Amazon Basics Packing Cubes
Create an easily navigable case with these packing cubes from Amazon. Easy on your wallet and the eyes, they come in an array of fun colours. The best thing about these handy fabric compartments is the ability to mix and match to suit your specific needs. You can choose the combination of small, medium and large pouches. They are crafted from nylon and mesh for easy viewing, while the fabric is reinforced with stitching to avoid holes and tears.
Was: £15.70
Buy now £11.94, Amazon
