Amazon Prime Day isn’t reserved just for tech deals – although they certainly are worth your perusal.
You will get just as many steals in the retailer’s ever-evolving clothing offering.
The flagship sale, which for 2025 has doubled in length and is now four days long (compared to the previous two-day duration), is an ideal time to add crucial garments to your summer rotation.
Refresh your wardrobe with everything from everyday basics to activewear to warm weather essentials like linen shirts, swimwear and denim cut-offs.
Amazon is offering discounts across a huge range of brands, including Levi’s, Calvin Klein, Adidas and the retailer’s own brand, The Drop. The deals run across high-street favourites, high-end steals and lesser-known labels, with something for every taste and budget.
But here’s the thing. Scrolling through Amazon is a stressful, lengthy process. It can be overwhelming, to say the least. There are thousands of product listings, and who has the time to look through them all?
Fear not, as we have done the hard work for you with our curation of the best clothing deals. Our edit includes the fashion-forward, versatile and wearable items genuinely worth splashing the cash on.
Word to the wise, you must be an Amazon Prime member to access the big Prime Day sale. If you’re not signed up, it will cost £8.99 a month, £95 a year, or you can make the most of the 30-day free trial.
Don’t wait, the deals won’t be there for long.
Calvin Klein Men's Trunk (Pack of 3)
Let’s be honest, we all relish the annual underwear update that goes hand in hand with gifting. It’s practical, always appreciated and will trigger a clear out that has been so desperately needed.
Buy now £30.50, Amazon
Triumph Women's Triaction Control Lite W01 EX
Size range: 32B-44E
Trust in your activewear with Triumph. The brand is most famous for its collection of super supportive lingerie and has brought its expertise in that arena to the sportswear industry, ensuring that busts of all sizes can maximise its supportive credentials.
The Triaction Control Lite has been put through its paces by the University of Portsmouth and given the seal of approval for its bounce control, no matter whether your exercise is confined to the four walls of a studio or you’re testing your endurance on the road or peaks.
Buy now £49.00, Amazon
Crocs Unisex Kids Classic Clog
Featuring the iconic pivoting heel strap for a more secure fit (jokingly referred to as putting your Crocs in ‘Sport Mode’), invest in a pair of technicolour classic Crocs this spring/summer for lightweight, 360-degree comfort all season long. For the Ttrue maximalists can customise breathable Crocs with Jibbitz, which are adorable charms available in myriad designs to suit your personality or mood. The unisex adult’s clogs are also on sale.
Was: £34.99
Buy now £21.96, Amazon
Levi's Men's 502 Taper Jeans
These stylish essentials are currently 50 per cent off thanks to the Amazon Prime Spring Deal Days. Though available in over 10 different colours, our personal favourite is the slightly distressed 'Shiitake' hue, which is a vintage-style classic denim colour.
Was: £94.46
Buy now £50.00, Amazon
Adidas Men's Galaxy 7 Running Shoes
The right footwear can make or break a session, and Adidas trainers deliver on comfort, stability, and style. Whether you’re sprinting or lifting, they’ve got your back (and feet) at up to 20 per cent off.
Buy now £36.00, Amazon
Salomon Men's X Ultra 360 Leather Gore-Tex Walking Shoe
The 360 hiking shoe by Salomon provides enhanced stability without limiting your range of motion. The sole is suitable for all terrains and the toe cap is fully moulded for supreme protection. While these shoes are equipped with a Gore-Tex membrane, they’re handwash only.
Was: £140
Buy now £130.00, Amazon
Samsonite S'Cure - Spinner S Carry-On Luggage
If your luggage is looking rather battered after a season of travel, now’s the time to replace them for less. Samsung’s carry on is nearly 50 per cent off in Amazon’s sale, the design resting on smooth rolling wheels for easy transit from the taxi to the gate.
Was: £255
Buy now £168.75, Amazon
