You know the drill. One minute it's a regular Tuesday in July, the next your inbox is flooded, your group chats are lighting up, and everyone’s suddenly an expert on air fryers, robot vacuums and electric toothbrushes. That can only mean one thing: Amazon Prime Day is back.
Amazon Prime Day 2025 has officially begun, bringing with it four full days of flash deals, limited-time offers and sitewide savings – all exclusive to Prime members. Running from July 8 until midnight on July 11, this is Amazon’s biggest sale event outside Black Friday, and the deals are already rolling in fast.
From smart TVs and smartphones to beauty buys and brilliant basics, there’s something for everyone in the mix. But with thousands of discounts live and more dropping by the hour, knowing what’s actually worth buying is half the battle.
That’s where we come in.
Standard Shopping’s live Amazon Prime Day blog is your running feed of the best deals, handpicked by editors and updated throughout the day. We’re cutting through the noise to bring you genuine bargains, not just big red stickers.
The good stuff moves quickly. Some of the best offers will be gone within hours, sometimes even minutes, so it pays to be early and act fast.
Stick with us for spectacular savings across the board.
Who can access Amazon Prime Day deals?
As always, this sale is exclusive to Amazon Prime membership holders. If you’ve been putting off getting that subscription, there’s never been a better time.
For £8.99 a month, you’ll also be able to access fantastic, exclusive streaming content through Prime Video, major tunes through Amazon Music, and a wealth of other opportunities across gaming, reading, audio and entertainment.
How much is Amazon Prime membership?
It’s just £8.99 a month (or £95 a year if you’d rather pay annually). Students get a sweeter deal at £4.49 per month or £47.49 per year. If you’re still not sure, sign up for a 30-day free trial to try before you buy.
Key Points
Sports recovery? It’s in the bag
Tuesday 8 July 2025 16:15 , Saskia KemsleyWhen it comes to working out, any PT will tell you that recovery is just as important as hitting the gym.
Untie sore muscle knots with a percussion massager, which reaches deep into the tissue to provide fast, effective relief.
HoMedics' mini design, perfect for travel and keeping in gym bags, is in the Prime Day event. It’s loaded with four settings and five attachments to get into tough, achy spots..
Was: £119.99, now: £103.98
Smooth operator
Tuesday 8 July 2025 16:00 , Saskia KemsleyWhat to do with body hair is a personal choice, but if you're looking to banish the fuzz, it doesn't have to mean endless trips to the salon.
Invest in future summertime convenience by bagging Philips' Lumea device, which comes with different attachments to use on various parts of the body.
Strawberry legs? Don’t know her.
Was: £509.99, now: £399.99
An Apple deal a day
Tuesday 8 July 2025 15:30 , Saskia KemsleyLooking for the right moment to pounce on an Apple deal? Your time has come this Amazon Prime Day - the sale has this 11-inch iPad in the mix, ready for swooping before stock runs out.
The high-end tablet comes with all the features you'd expect from the tech giant, from 12MP front and rear cameras, a gorgeous liquid retina display and battery life that will last all day.
Was: £329, now: £309.97
Ready to clean up?
Tuesday 8 July 2025 15:00 , Saskia KemsleyIf your old vacuum is creating more mess than it's cleaning, it may be time to retire it and seek a shiny new model. The timing couldn't be better, as Amazon's long-awaited Prime Day sale is back with robot vacuums in the mix.
Roborock's design comes with high suction to deal with pet hair and mopping ability - it can even empty itself after a shift! Domestic cleaning genius.
Was: £349.99, now: £269.99
Discount fan club
Tuesday 8 July 2025 14:30 , Saskia KemsleyThe summer we love and deserve is here, but sleeping in balmy nights is a nightmare. Blast the hot, still air away with a well-chosen fan: floor, tower, desk and smart fan designs are all in the Prime Day offering.
We've found the best deals here
There's Method in the Prime Day madness
Tuesday 8 July 2025 14:00 , Saskia KemsleyPrime Day can be a chance to save money on the essentials so you can splurge on the stuff you actually want. Cleaning discounts may not be the sexiest deals on offer, but the savings sure are.
Was: £16, now: £11
Star of CCTV
Tuesday 8 July 2025 13:30 , Saskia KemsleyLooking to beef up your home security offering? Arlo has some of the niftiest security cameras around.
The Ultra 2 comes with a six-month battery, colour night vision and wireless function. Oh, and it's weatherproof too, so it will keep working whatever the British weather has in store.
Was: £979.99, now: £499.99
It's grilling season
Tuesday 8 July 2025 13:00 , Saskia KemsleyIn high summer, we're slap-bang in the middle of BBQ season. Raise your game with Ninja's weather-resistant Woodfire, which boasts no less than seven cooking functions under its sleek hood. It comes with woodfire pellets to imbue food with that delicious smoky BBQ flavour.
Was: £299.99, now: £229
(Chome)booked and busy
Tuesday 8 July 2025 12:30 , Saskia KemsleyChromebooks are lightweight laptops that run on Google’s ChromeOS, designed for fast browsing, cloud-based apps, and everyday tasks like schoolwork, streaming, and email.
This Amazon Prime Day, they’re seeing major markdowns. Whether you need a reliable device for school, a simple setup for video calls, or just a smooth way to surf the web, these Chromebook deals are worth checking out before they disappear.
Shop the best Chromebook deals in the Amazon Prime Day sale here
You’re hot, then you’re cold
Tuesday 8 July 2025 12:00 , Saskia KemsleyEnd domestic thermostat wars once and for all by investing in the smarter choice. tado° Smart Thermostats are up to 31 per cent off in Amazon’s Prime Day event, meaning you’re only ever using the fuel you need, saving on household bills.
How smart is it? Features include Smart Scheduling, Geofencing to turn down the heating when nobody’s home, Open Window Detection, Weather Adaptation and Air Comfort, all cutting energy consumption for some users by an average of 22 per cent.
A deal that’ll have you buzzing
Tuesday 8 July 2025 11:30 , Saskia KemsleyBid farewell to unruly beards and wave hello to your smoothest electric shave yet with he help of the Philips Series 300 Wet and Dry.
With 5D pivot and flex heads which follow the contours of your face for a closer and more comfortable shave, you’ll no longer need the “my cat attacked me” excuse.
Was: £139.99, now: £52.99
Hey Mr DJ
Tuesday 8 July 2025 11:00 , Saskia KemsleyIs audio gold missing from your life? Give your personal sound system an upgrade thanks to Amazon’s deal on Bang & Olufsen’s wireless speaker. The waterproof device has three microphones and can go for 18 hours at top volume.
Was: £259, now: £157.99
Deals are calling!
Tuesday 8 July 2025 10:30 , Saskia KemsleyWhether you’re loyal to Apple, tempted by the latest Samsung Galaxy or curious about newcomers like Nothing and OnePlus, this year’s Prime Day phone deals are not messing around.
Expect solid discounts on flagship models, budget-friendly alternatives and everything in between. You’ll also find bundles with accessories, extended warranties and SIM-free options that give you more freedom over your plan.
Shop the best mobile phone deals for Amazon Prime Day 2025 here
Now that’s a bright idea
Tuesday 8 July 2025 10:00 , Saskia KemsleyLepro is offering up to half off the RRP of its smart bulbs, offering a new way to light it up for less this Amazon Prime Day.
From floor and table lamps, enchanting string lights, LED strips, and much more, these products offer a simple way to elevate your space with light and atmosphere.
A sound investment
Tuesday 8 July 2025 09:45 , Saskia KemsleyWhy fork out for endless cheap headphones when one savvy investment will last you years? Sony's WH-1000XM4 model offers gorgeously immersive sound quality and comes with a built-in mic so you can take calls without missing a beat.
Battery life is impressive too, going 30 hours on full juice.
Was: £229, now: £199
The winner takes it all
Tuesday 8 July 2025 09:30 , Saskia KemsleyBe a winner, not a loser, thanks to Apple's Bluetooth fobs, which means you'll never misplace your precious stuff again.
Sold as a set of four, the tiny gadgets can be attached to bags or slipped into a wallet or on a key fob, allowing you to track their whereabouts if and when they go walkabout through the Find My app. Set-up is as easy as one tap.
Was: £119, now: £84
“Alexa, add all to basket”
Tuesday 8 July 2025 09:15 , Saskia KemsleyIf there's one thing Amazon treats its Prime customers to on Prime Day, it's serious reductions on its own-brand gadgets.
Now's the time to upgrade your home tech and entertainment with Amazon's impressive discounts on everything from Kindles to Fire TV sticks, this year down to a shockingly low price.
Find the best Alexa deals to pick up on Prime Day 2025
Feast your eyes
Tuesday 8 July 2025 09:00 , Saskia KemsleyFair weather on the horizon? Invite the whole family round for a BBQ - it's easy to feed a crowd with this four-burner gas grill from Fire Mountain.
With a generous cooking space, your perfectly charred feast will be on the table in next to no time.
Was: £499.99, now: £399.99
The radio star revival
Tuesday 8 July 2025 08:45 , Saskia KemsleyIn a world of on-demand streaming and TikTok, listening to the radio can be refreshingly simple. Roberts offers style, substance and smart features: no wonder you’ll spot them in most Soho House bedrooms.
Now you can emulate their style this Amazon Prime Day: the brand has brought down the RRP of its stylish, retro-aesthetic models.
Cook it up
Tuesday 8 July 2025 08:30 , Saskia KemsleyIdeal for students and small homes, the Ninja Crispi is a portable air fryer that allows you to cook from practically anywhere. The 3.8L design can make up to six portions in that shock-resistant glass PowerPod and is multi-use: use it to roast, recrisp and keep warm as well as air fry. What a powerhouse.
Was: £179.99, now: £124
Shark's SmoothStyle hot brush is my morning saviour - and it's in the Prime Day sale
Tuesday 8 July 2025 08:15 , Saskia KemsleyIf there's one hair commandment most know, it's to never, ever hot style wet locks.
But Shark has turned that on its head in 2023 with its SmoothStyle device, which can be used on wet, towelled and damp hair as well as dry.
The heated brush comes with three temperature levels and can create a bouncy, swish-it-all-day blow-dry without getting you in a twist.
Was: £99.99, now: £64.99
Book smarts
Tuesday 8 July 2025 08:00 , Saskia KemsleyThere are two types of readers: those who cling to the smell of paperbacks and those who have replaced their entire physical library with a Kindle.
If you fall into the second category, or are thinking of converting, Prime Day is the moment you’ve been waiting for.
Amazon has slashed the cost of its Kindle devices, allowing you to make the jump from analogue to digital reading. We've rounded up the best, including the new premium Colorsoft, in our handy guide here.
Shop the best Kindle deals now
Two is better than none
Tuesday 8 July 2025 07:45 , Saskia KemsleyIf you're looking to upgrade home security, look no further than this exclusive Amazon bundle. It pairs a Ring video doorbell with Amazon's Echo speaker, allowing you to see and speak to whoever is at your front door without getting off the sofa.
They can be used independently or linked together to make your home both smarter and safer.
Was: £154.98, now: £65.99
My precious
Tuesday 8 July 2025 07:30 , Saskia KemsleyThe A-list's favourite health accessory is one of the best deals in Amazon's Prime Day sale. Oura's Gen3 fitness ring monitors your sleep quality, workout efforts and more. Oh, and the battery lasts absolutely ages too. One ring to rule them all.
Was: £249, now: £199
A discount to smile about
Tuesday 8 July 2025 07:15 , Saskia KemsleyWhy go to the dentist for a cleaning when this Oral-B toothbrush can give you the same gleaming results every morning? The multi-speed electric design is in the Amazon Prime Day sale, now 53 per cent off.
Was: £160, now: £74.56
A wardrobe update for less
Tuesday 8 July 2025 07:00 , Saskia KemsleyThought Amazon Prime Day was just about tech and bog rolls? Think again.
The internet’s everything store has it all, including new clobber to raise your style game.
From the basics to beach essentials and even luxury luggage, get your fit sorted for less.
Shop the best clothing deals for Amazon Prime Day 2025
Hair to stay
Tuesday 8 July 2025 06:45 , Saskia KemsleyIf your mornings are as rushed as ours, you'll appreciate anything that gives you speedy results. Say goodbye to bad hair days with this three-speed Remington hairdryer, which comes with ionic technology as standard to minimise frizz and flyaways.
Was: £56.99, now: £32
Creating a buzz
Tuesday 8 July 2025 06:30 , Saskia KemsleyWhether you need something to trim your beard or you're trying to cultivate the ideal level of designer stubble, this Braun electric shaver does it all. The perfect gift for the guy who likes to look and feel groomed, it’s 50 per cent off.
Was: £99.99, now: £49.99
What's brewing, good lookin'?
Tuesday 8 July 2025 06:15 , Saskia KemsleyDon't feel awake unless you've got a hot cuppa in your hands? Invest in this slick Tassimo coffee machine and enjoy a barista-grade espresso, latte or flat white while curbing your coffee shop habit.
Was: £99.99, now: £69.99
Boss the floss
Tuesday 8 July 2025 06:00 , Saskia KemsleyThe obsession with flossing spans dances to dental care. Ensure your pearly whites sparkle with Waterpik's cordless water flosser, which comes with three pressure settings to keep plaque at bay.
Was £85.46 now £69.99
Intelligent shopping
Tuesday 8 July 2025 13:48 , Saskia KemsleyBuilt for Apple Intelligence, the iPhone 16e features an eye-wateringly powerful Super Retina XDR display and is made from durable aerospace-grade aluminium to ensure your smartphone can truly go the distance. Enjoy up to 26 hours of video playback, 80 per cent faster CPU performance and experiment with the uber fun Genmoji.
Was: £599, now: £494
