Deal hunters, Amazon Prime Day 2025 has arrived, and this year it’s bigger than ever. For the first time, the mammoth sale will last four days, ending on Friday 11 July. There are thousands of deals to be found, from TVs, laptops and Apple gear to vacuums and air fryers from Ninja, plus big savings on beauty, mattresses and Amazon’s own devices.
I’ve been covering Prime Day for close to a decade, so I know how to spot a bargain. I’ve tested, reviewed and tracked the price histories of hundreds of products, from tech to appliances, so when I say a deal’s worth grabbing, I mean it. As always, the sale is exclusive to Prime members (£8.99 per month, Amazon.co.uk), and you can currently get a free trial.
Many of the biggest brands are slashing prices. As ever, The Independent’s senior shopping writer Daisy Lester and I will be liveblogging the whole thing, curating the best offers as they drop and flagging anything worth your time (and binning the rest). From the latest live deals this Prime Day to lightning deal alerts, stick with us for real-time updates throughout all four days of Prime Day.
Amazon Prime Day 2025 – live
- Save 40% on the Echo Dot this Prime Day
- Beauty Prime Day deals include 30% off Elemis's cleansing balm
- Save more than 50% on the Amazon Fire TV Stick 4K this Prime Day
- The AirPods Pro 2 have plummeted in price this Prime Day
- Levi's 501 jeans are almost half-price for Prime Day
This Oral-B iO2 toothbrush is just £40 for Prime Day
08:33This is the electric toothbrush our tech critic Steve Hogarty recommends, and it’s now at its lowest-ever price on Amazon.
Oral-B iO2 electric toothbrush, black: Was £100, now £39.99, Amazon.co.uk
Steve’s tested plenty of electric toothbrushes over the years, and he found this one offered the best value for money. It strips the flashy extras of pricier iO models but keeps the key tech – including the premium oscillating brush head, a pressure sensor and a 30-second timer. If you want something simple that does the job well, this is the one he’d go for.
My favourite robot vacuum has 30% off
08:23Eufy X10 Omni robot vacuum: Was £799.99, now £549.99, Amazon.co.uk
The robot vacuum I use every day has just received a tempting 30 per cent discount. It vacuums, mops, empties itself and even washes its own mop pads after every run. The app lets you customise everything, and the LiDAR mapping is spot on. Mine never misses a spot and avoids cables effectively.
Save £85 on the Ninja double stack air fryer
08:18 , Alex LeeNinja double stack XL air fryer: Was £269.99, now £184.99, Amazon.co.uk
If you’re short on space but still want a dual-drawer air fryer, this is the one I’d go for. Ninja’s double stack XL flips the usual layout on its head, stacking the drawers instead of placing them side by side. It’s a clever space-saving design that actually works, and is slimmer than some single-drawer models. You still get all the key features, including a sync function that lets you cook two different things at different temps and times. With £85 off for Prime Day, this is a standout deal on one of Ninja’s newest releases.
Save 30% on my favourite active noise cancellation headphones
08:13 , Alex LeeBose QuietComfort Ultra headphonesWas £449.95, now £319.95, Amazon.co.uk
This is one of the lowest prices I’ve seen on the QC Ultra. They’re the latest flagship model from Bose, with improved clarity and spatial audio that actually adds depth to your music. I’ve worn them on planes, trains and busy streets, and the noise-cancelling makes the world melt away. If you’ve been holding out for a Bose deal, this is the one to grab.
This Lenovo laptop has almost 50% off
08:08 , Alex LeeThis is the laptop I always recommend to friends when they want something no-fuss that just works. It’s reliable, fast enough for everyday stuff, and right now, it’s an absolute bargain.
Lenovo IdeaPad Slim 3, 14in: Was £437, now £239.99, Amazon.co.uk
Now almost 50 per cent off, the IdeaPad Slim 3 is seriously good value. It runs on an Intel Core i3 chip with 8GB of RAM, which is enough for emails, browsing, video calls and a bit of streaming without any stutters. It’s the kind of workhorse laptop you can rely on day-to-day, whether you’re working from home or just want something for casual use. At this price, you’d be hard-pressed to find better.
The Kindle Paperwhite has plummeted in price for Prime Day
07:53 , Alex LeeIf you’re serious about reading but want to ditch the bulk of physical books, Amazon’s Kindle Paperwhite is the one I always recommend. It’s rarely discounted, so seeing it in the Prime Day sale had my ears perk up.
Kindle Paperwhite: Was £159.99, now £124.99, Amazon.co.uk
Amazon’s mid-range Kindle has dropped by 20 per cent for Prime Day, making this the cheapest it’s been all year. In his review, tech writer Steve Hogarty said it strikes the perfect balance between features and price, with a warm-toned front light that’s easier on the eyes at night, a larger and sharper display, and slimmer bezels than the basic model. It’s also waterproof, has weeks of battery life, and feels as light as a paperback. If you’ve been on the fence, now’s a great time to make the switch.
Save 33% on this Garmin smartwatch this Prime Day
07:38 , Alex LeeLooking for a fitness watch this Prime Day? This is one of the most well-rounded options, and right now, it’s 33 per cent off.
Garmin vivoactive 5: Was £259.99, now £173.99, Amazon.co.uk
This is the watch our running writer Zoe Griffin called “one of the most underrated ways to improve your fitness”, thanks to its recovery insights and daily morning reports. It tracks all the usual metrics including runs, swims, heart rate and steps, but also monitors energy levels, sleep quality and stress, helping you decide whether to push or rest. She found the guided meditations genuinely helpful, and the body battery feature was great for tweaking her training schedule. It’s light enough to wear 24/7 and comes in four colours. At this price, it’s an excellent all-rounder.
Levi's 501 jeans are almost half-price for Prime Day
07:23 , Alex LeeThe Levi’s 501s are a classic for a reason. Sturdy, straight-leg jeans with just the right amount of structure, and right now they’re 40% off. Just be warned: sizes are already disappearing fast.
Levi’s 501 original fit jeans: Was £95.08, now £56.98, Amazon.co.uk
Nearly half price for Prime Day, these 501s are a staple. The original straight-leg cut is timeless, the denim is tough but comfy and they only get better with age. I’m a fan of the stonewashed black shade, which goes with everything – smart or casual. Just a heads up: not every size or colour is still available, so if you spot yours, I’d act quickly.
Save 40% on the Echo Dot this Prime Day
07:08If you just want a small, affordable Alexa speaker to stick in your kitchen, bedroom or hallway, this is the one I always recommend.
Echo Dot, 5th gen: Was £54.99, now £32.99, Amazon.co.uk
Now down to just £32.99 for Prime Day, the Echo Dot 5th gen is a brilliant budget smart speaker. It’s compact but packs a punch, with beefier bass and clearer vocals than the previous version, and the tap-to-snooze function is a nice bonus in the mornings. Plus it even has a temperature sensor. If you’re after an easy Alexa upgrade, this is well worth it.
The AirPods Pro 2 have plummeted in price this Prime Day
06:53 , Alex LeeI’ve been tracking the price of Apple’s gear for years, and it’s been months since I last saw the AirPods Pro 2 this cheap. I actually use them myself. They’re the earbuds I wear every day, and if you’ve been holding off, now’s the time to pounce.
Apple AirPods Pro 2: Was £229, now £179, Amazon.co.uk
Now down to their lowest-ever price, these are Apple’s best wireless earbuds by a mile. They’ve got smarter noise cancellation than the AirPods 4, noticeably better audio, and clever adaptive features that respond to your surroundings on the fly. Tech critic David Phelan rated them highly in his review, and I’d agree. They’ve held up brilliantly for me, especially since Apple keeps adding new features via software updates. At £179, they’re a steal
Save more than 50% on the Amazon Fire TV Stick 4K this Prime Day
06:34 , Alex LeeI’ve tested a lot of streaming sticks over the years, and nothing comes close to Amazon’s Fire TV Stick 4K. Right now you can pick it up for less.
Amazon Fire TV Stick 4K: Was £59.99, now £27.99, Amazon.co.uk
Reduced to just £28 for Prime Day, the Fire Stick 4K supports Dolby Vision, HDR10+ and Dolby Atmos, so films look and sound cinematic. With Wi-Fi 6 onboard, streaming is smooth even when loads of devices are connected. I also love the Alexa Voice Remote. I just ask it to launch apps, play something or turn off the lights, and it listens. If your TV’s feeling a bit slow or outdated, this is an easy fix.
The best beauty Prime Day deals include 30% off Elemis's pro-collagen cleansing balm
06:28 , Alex LeeThis morning, I’m starting with this Elemis cleansing balm that beauty writer Lucy Smith and the rest of the beauty team absolutely rave about.
Elemis pro-collagen cleansing balm: Was £49, now £35.28, Amazon.co.uk
Elemis’s pro-collagen cleansing balm is rich, buttery and packed with nourishing oils and marine extracts. It melts away make-up and grime in seconds, while the spa-like scent makes it feel like more of a treat than a chore. With a rare 30 per cent off for Prime Day, it’s a good time to try it out (or restock if you’re already a fan).
For more beauty deals, check out Lucy’s round-up below:
Amazon Prime Day has begun
06:13 , Alex LeeGood morning, and happy Prime Day. Amazon’s mammoth sale has begun, and for the first time ever, it’s lasting an entire four days instead of two.
I’ll be here all morning and throughout the early afternoon, sifting through all the top offers so you don’t have to. Whether it’s tech, home appliances, beauty or anything else, I’ve got you covered. Stay tuned – deals, coming right up.
Looking for a pressure washer?
Monday 7 July 2025 17:20 , Daisy LesterWhether you’re looking to smarten up your garden patio or clean up your car, a pressure washer is the best way to remove all that grime.
Kärcher K2 pressure washer: Was £149.99, now £99, Amazon.co.uk
Kärcher is a firm favourite of our testers, with several models featuring in our best pressure washers review. This K2 edition is ideal for bikes, garden tools, patios and garden furniture. It comes with access to the Karcher home and garden app, giving you a whole host of tips, tricks and instructions so that you can get the most out of your purchase.
Now reduced to £99, it’s at one of its lowest prices of the past year.
Your ultimate guide to the best Prime Day deals
Monday 7 July 2025 16:58 , Daisy LesterThat’s all from me today but senior tech critic Alex will be back bright and early tomorrow morning to kick off Prime Day proceedings.
In the meantime, make sure to browse our consumer editor Sabrina’s guide to the best Amazon Prime Day early deals, from beauty to tech.
Best deals for Amazon Prime Day 2025: Expert-tested recommendations
A rare saving on an Apple iPhone 16
Monday 7 July 2025 16:55 , Daisy LesterLooking to save big on the iPhone 16 this Prime Day? You’re in luck, as the 128GB model has already been discounted by Amazon.
Apple iPhone 16: Was £799, now £698, Amazon.co.uk
In his review of the iPhone 16, tech critic David Phelan praised the smartphone’s “extremely useful camera control, the funky audio options and faster wireless charging.” He added, “feature after feature that you might have expected to be Pro-only is on the iPhone 16,” making it an excellent option if you’d been saving up for one of the pricier models.
This Oral B electric toothbrush is less than half price
Monday 7 July 2025 16:30 , Daisy LesterThe Oral-B iO9 electric toothbrush was picked in our review as the best for orthodontics, and praised as a premium option that “packs a punch” with its smart design and powerful clean.
Oral-B iO9: Was £500, now £219, Amazon.co.uk
Sitting just below the flagship iO10, the iO9 still offers “a similar suite of premium features,” according to our tester, including seven cleaning modes shown via intuitive LED graphics. It’s rare that you’ll need to pay full price for the iO9, as it’s often reduced at Amazon, particularly during Prime Day. Its oscillating action is noted to be “more effective than a sonic brush for cleaning around orthodontics,” making it ideal for those with implants or braces.
Best electric toothbrush deals to expect for Amazon Prime Day 2025
This expert-approved mattress is discounted
Monday 7 July 2025 16:10 , Daisy LesterMattresses are an essential but expensive product to invest in. So, when a sale roles around, we’re always on the hunt for deals on tried and tested brands. Ahead of Prime Day, one of our favourite budget mattresses is currently reduced by more than 25 per cent in the double size, thanks to Amazon.
Dormeo octasmart plus memory mattress, double: Was £699, now £439.96, Amazon.co.uk
While the mattress didn’t quite qualify for our most recent round-up of the best mattresses, our tester praised its breathability and impressive support, so it’s still one to consider, especially now that it’s on sale. “You get a lot of bang for your buck with the octasmart mattress, with the firm and supportive design not compromising on any comfort,” they said.
Get 5l of olive oil for nearly half price
Monday 7 July 2025 15:50 , Daisy LesterOlive oil has become increasingly expensive, with even the most amateur of home cooks feeling the price rise. So, this deal on a 5l bottle of olive oil caught our attention.
Filippo Berio extra virgin olive oil bulk bottle, 5l: Was £53.33, now £35.14, Amazon.co.uk
This is the lowest this size has ever dropped to, with plenty of olive oil for all your salad dressings, pasta dishes and barbecues this summer. If you love the taste of it, you can get it regularly delivered with Amazon’s ‘subscribe and save’ option, too.
Don't miss this deal on a Eufy robot vacuum
Monday 7 July 2025 15:30 , Daisy LesterRobot vacuums can take the hassle out of cleaning your home. Eufy is a big player in the world of cleaning appliances, with one model being named our best robot vacuum cleaner.
Eufy L60 robot vacuum cleaner: Was £249.99, now £159.99, Amazon.co.uk
The L60 has enough suction power to pick up standard household dirt like food crumbs and pet hair, but you’ll have to forgo features such as mopping and advanced obstacle detection that pricier models have. It’s currently reduced by 36 per cent as part of Amazon’s early Prime Day deals, so you’ll need to be a member to snap it up. We’ve only seen the price drop this low during last year’s Black Friday sale.
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This Shark fan is a heatwave essential, and it's on sale
Monday 7 July 2025 15:10 , Daisy LesterWith another heatwave on the way, you may be after a discounted fan. Enter: Shark’s nifty portable model, which is currently on sale ahead of Prime Day.
Shark FlexBreeze HydroGo misting fan: Was £129.99, now £99.99, Amazon.co.uk
Shark’s HydroGo portable fan combines the five fan speeds of the FlexBreeze, which we named our best cordless fan, with a fine mist, thanks to the addition of a 150ml water tank. Our reviewer found that the original FlexBreeze did a “great job of cooling the air to each side of the unit as well as directly in front of it”, so you can expect the same cooling power from this model.
Right now, you can save 24 per cent on the portable fan at Amazon. The price fell at the end of June, so we could see a further reduction when Prime Day starts tomorrow.
Clean up with these Prime Day vacuum deals
Monday 7 July 2025 14:50 , Daisy LesterHome appliances like air fryers, TVs and coffee machines are among the most discounted products during Prime Day - and vacuum cleaners are no exception.
Whether you’re after a cordless, handheld, corded, or robot vacuum cleaners, brands including Shark, Eufy and Dyson have all begun to slash their prices.
Shark cordless vacuum cleaner with anti-hair wrap: Was £279.99, now £178.99, Amazon.co.uk
We’re big fans of Shark vacuum cleaners at IndyBest, with its stratos anti-hair wrap vacuum earning the accolade of our best cordless vacuum. Its older models are worth a look too, including this anti-hair wrap cordless vacuum that currently has 36 per cent off at Amazon.
This expert-recommended SPF is half price thanks to Amazon
Monday 7 July 2025 14:30 , Daisy LesterWe all know SPF is a non-negotiable, but how do you go about finding the right formula for you? This tried and tested review of the best formula will certainly help you on your way. Better yet, one of the beauty editor-recommended formulas is half price in the lead-up to Prime Day.
Hawaiian Tropic hydrating protection sunscreen lotion SPF50: Was £16.89, now £7.50, Amazon.co.uk
Thanks to the addition of cocoa and shea butter, our tester found that Hawaiian Tropic’s SPF “it sinks in quickly and leaves the skin feeling supple and nourished”.
We named it our best budget body sunscreen, and now at Amazon, you can get it at more than half off.
Best beauty deals to expect for Amazon Prime Day 2025, including Color Wow and ghd
When is Amazon Prime Day 2025?
Monday 7 July 2025 14:10 , Daisy LesterAmazon Prime Day is one of the biggest sales of the year, second only to Black Friday. Amazon has confirmed that the next Prime Day sale will take place from Tuesday 8 to Friday 11 July. This is the first time the sales event has run for four days, so you’ll have even more time to shop for the best deals.
From the best shopping tips to top early offers, our consumer editor Sabrina is on hand with everything you need to know.
“Before you shop the Amazon Prime Day sale, make a wish list to avoid buying products that you don’t need,” she says. “Once the sale starts, use price history tools, such as CamelCamelCamel, to see if you’re truly getting a good deal or if you should hold off buying until the price goes down even further.”
For more, check out the below:
Best deals for Amazon Prime Day 2025: Expert-tested recommendations
Don't miss these Ninja Prime Day deals
Monday 7 July 2025 13:50 , Daisy LesterFrom its famous air fryers to the viral Ninja creami and slushi dessert tools, Ninja is the brand behind everything from exceptional blenders and slow cookers. It’s not just appliances, either; the brand also makes knives, bakeware, and pan sets.
But if you’ve shopped for Ninja products before, you’ll know that they can be expensive. That’s why Prime Day can be an excellent time to bag a bargain - and the early deals are rolling in.
Ninja Foodi dual zone air fryer: Was £218.99, now £169.66, Amazon.co.uk
This huge dual air fryer is regularly recommended by our team of experts. It has a huge 7.6L capacity and it’s exceptionally fast, especially when making frozen chips. This version lacks the probe thermometer in the model we tested, but it’s otherwise near-identical. Our tester called this air fryer an “indispensable kitchen companion”, and there’s now a 23 per cent discount.
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Best deals on household essentials, from toilet roll to washing up liquid
Monday 7 July 2025 13:20 , Daisy LesterPrime Day isn’t all about the big-ticket items, you can find equally good deals on daily essentials like detergent, washing capsules, kitchen roll, cleaning products and more. To save you scrolling through thousands of deals, our team of shopping writers have rounded up the best deals on weekly staples.
Fairy non bio platinum pods 120 pack: Was £36, now £27.21, Amazon.co.uk
This 2-pack of Fairy non bio pods beats supermarket prices at the moment, so if you’re nearing the end of your detergent, now is a good time to stock up. We named the liquid gel formula our best laundry detergent for sensitive skin, with our reviewer, Zoe, praising its cleaning power. “From everyday wear to tougher stains such as food spills and mud on kids’ clothes, it left everything looking fresh and spotless,” she said.
Best household essentials deals to expect for Amazon Prime Day 2025
Upgrade your laptop for less
Monday 7 July 2025 13:00 , Daisy LesterIf your trusty old laptop is looking a bit tired, or maybe you’re gearing up for university or a new freelance gig, there are set to be plenty of Prime Day savings on devices from Lenovo, Dell, Apple, Asus and more.
If you don’t want to hang around for the official Prime Day kick-off, our tech critic Steve has rounded up the best early laptop discounts in the run-up to the sale - including deals on MacBooks and Lenovo ideapads.
Asus Vivobook S14: Was £899.99, now £749.99, Amazon.co.uk
This powerful but slim 14in laptop runs on the latest Snapdragon X Plus processor, giving it improved energy efficiency and an impressive 20-hour battery life, while the 16GB of RAM can comfortably handle multitasking the most demanding software. It comes expert-recommended by our tech critic.
Best laptop deals to expect in the Amazon Prime Day sale
How to get six video games for free this Prime Day
Monday 7 July 2025 12:40 , Daisy LesterTo celebrate the Prime Day sale, Amazon is giving Prime members six free PC games to keep forever.
The fan-favourite titles include Saints Row IV, Star Wars: Rebellion, Saints Row 2, Toem, Dungeon of the Endless Definitive Edition and Tomb Raider I-III Remastered.
A mix of both old and new games, some are must-plays and others are lesser-known hits you might have missed. Any free games you add to your account are yours to keep forever, even if you cancel your Prime subscription. To find out how to snap up the stellar offer, tech writer Steve has got a full lowdown below.
The best Apple deals from Amazon
Monday 7 July 2025 12:20 , Daisy LesterWhether you’re after a new iPad or a snazzy Apple Watch, Prime Day is the perfect time to take a bite out of Apple deals. From a discounted iPhone to a reduced MacBook, it’s the best time to bag a deal.
With deals set to land on 8 July, Prime Day is Amazon’s biggest shopping event of the year. While Apple products don’t go on sale all that often, Prime Day is one of the few times you’ll see meaningful discounts on the entire lot, and is the perfect summer warm-up to Black Friday.
True to form, senior tech critic Alex is on hand with the best Apple savings ahead of Prime Day.
How to get a free Amazon Prime membership
Monday 7 July 2025 12:00 , Daisy LesterAs always, you have to be a Prime member to shop this week’s sale, so today is your last chance to sign up ahead of the shopping event. Good news for those hesitant to spend £8.99 per month, you can start a free 30-day trial today to access the deals, so long as you haven’t already used up a trial.
So, what is Amazon Prime? Not only can you enjoy free one-day delivery, but it also gives you access to a giant library of on-demand music, TV shows, and movies.
If you’re sold, our tech writer Steve has rounded up everything you need to know about Amazon’s premium subscription service, including how to sign up.
This beauty expert-recommended CeraVe cleanser is on sale
Monday 7 July 2025 11:40 , Daisy LesterMuch loved for its efficacious formula and affordable products, CeraVe needs little introduction. If you’re looking to stock up your bathroom cabinet for less, Prime Day always sees plenty of deals on the skincare brand. Case in point: the below offer.
CeraVe hydrating cleanser for normal to dry skin: Was £12.50, now £8.08, Amazon.co.uk
If you’ve not yet tried CeraVe’s hydrating cleanser, this 35 per cent reduction is the perfect opportunity. With ceramides and hyaluronic acid, this milky face wash cleanses without sensitivity thanks to its fragrance-free formula. Testing it in her guide to the best CeraVe products, beauty editor Lucy Partington was wowed at how it “works to remove makeup and cleanses quickly and easily.” In fact, she loved it so much that she chose it as our best buy.
Find more of the best beauty deals in Lucy’s guide:
Best beauty deals to expect for Amazon Prime Day 2025, including Color Wow and ghd
Upgrade your TV for less this Prime Day
Monday 7 July 2025 11:20 , Daisy LesterWhether you’re upgrading to an 85in, 4K OLED cinema screen or you just want an affordable model for the bedroom, our tech writers have been busy rounding up the best TV deals to take advantage of in the Prime Day sales.
From Samsung to LG models, they’ve been handpicking offers on tried and tested televisions, so you know what’s worth buying. You can shop the best deals below.
These electric toothbrush deals will make you smile
Monday 7 July 2025 11:00 , Daisy LesterAmazon Prime Day is known for mega discounts on electric toothbrushes, so there’s no better time to upgrade your current model.
In fact, some top models from Oral-B and Philips Sonicare are already discounted. Whether you're after smart features like AI brushing feedback, pressure sensors, or simply a reliable brush that leaves your teeth feeling professionally cleaned, there's likely to be a deal that suits your needs and budget.
Philips Sonicare DiamondClean smart: Was £399.99, now £203, Amazon.co.uk
In his review, Steve found the Diamondclean smart to be a premium electric toothbrush that combines sleek design with smart features. The standout detail is its “special charging glass,” which doubles as both a wireless charger and a regular rinsing cup: “a genuinely clever solution” for those mindful of bathroom aesthetics, even if not hugely practical.
The toothbrush itself is praised for its elegant look and long-lasting battery (lasting a week between charges). Plus, now you can grab one of your own with a 40 per cent discount.
Find more electric toothbrush discounts below:
Best electric toothbrush deals to expect for Amazon Prime Day 2025
Best power tool deals, from Bosch to Flymo
Monday 7 July 2025 10:43 , Daisy LesterWhether you need a lawnmower to get your garden in check or a cordless drill to tackle DIY, Prime Day is the time to invest in a new home improvement essential.
When it comes to investing in a new power tool, previous years have seen plenty of discounts on IndyBest tried and tested brands, including Black+Decker, Kärcher, Worx and Bosch. And you don’t even need to wait until the main event, as Lois has hunted down the best early offers.
Sizzling savings on air fryers
Monday 7 July 2025 10:21 , Daisy LesterLooking for an air fryer? You’re in luck, as the early Prime Day deals are only getting better. The kitchen appliances have soared in popularity over the past few years thanks to their ability to cook healthy meals using little to no oil. Plus, technology is improving with models offering roasting, baking, steaming, and pressure cooking.
However, prices vary. A good air fryer starts around the £60 mark, but the best models can reach more than £200. It’s always smart to see if you can grab an air fryer at a discount. From Ninja to Tefal, find top-rated discounted models below.
Best mattress Amazon Prime Day deals
Monday 7 July 2025 10:02 , Daisy LesterBehind Black Friday, Prime Day is the best time of the year to score a saving on big-ticket items like mattresses. Most people assume that Amazon isn’t a good place for sleep essentials, but there are some good bed deals hiding on the site.
Whether you’re ready to retire your worn-out mattress for something a little more luxurious or need an affordable option to kit out a guest room, there’s likely to be a deal to suit your budget. Previous years have seen impressive discounts of more than 40 per cent across the best tried and tested brands, including Simba, Stompa, Silentnight and Nectar.
From Dormeo to Silentnight, our resident sleep expert Sarah has rounded up the best mattress deals so far.
These are the best early Prime Day beauty deals
Sunday 6 July 2025 17:13 , Alex LeeBeauty is always one of the biggest categories on Amazon Prime Day, and if you’re looking to pick up some bargain buys for your makeup bag, beauty writer Lucy has you covered in her curated guide to the best early offers. You won’t want to miss it.
Best beauty deals to expect for Amazon Prime Day 2025, including Color Wow and ghd
Save 27% on this Amazon Fire TV
Sunday 6 July 2025 12:10 , Alex LeeLooking for a TV this Prime Day? There are a bunch of models already on offer, including Amazon’s own Fire TV range. Reduced by a massive 27 per cent, you can save hundreds of pounds on the Fire TV 55in Omni QLED series 4K.
Amazon Fire TV 55in Omni QLED series 4K TV: Was £749.99, now £549.99, Amazon.co.uk
For vibrant, clear and crisp pictures, you can’t go wrong with the Amazon Fire TV. Thanks to QLED technology you can expect all your favourite movies and shows to be leaping off the screen with vivid lifelike colours. This TV is, however, more than just a pretty picture. It’s made for streaming so you will have total easy access to all your favourite subscriptions from Netflix and Disney Plus to, of course, Amazon Prime Video and many more.
How to take part in Amazon Prime Day
Sunday 6 July 2025 09:00 , Alex LeeAmazon Prime Day 2025 kicks off next Tuesday, but how do you take part?
You need to be a Prime member to shop the sale. It costs £8.99 per month or £95 when paying for a year up-front. If you haven’t been a Prime member in the last 12 months, you can get a 30-day free trial, which will still gain you access to the sale.
Get the cult Maybelline mascara for almost half-price
Saturday 5 July 2025 16:55 , Alex LeeThe beauty writers here at The Independent absolutely rave about the Maybelline sky high mascara. Right now, it’s almost half-price with this early Prime Day offer.
Maybelline New York lash sensational sky high mascara: Was £12.99, now £5.98, Amazon.co.uk
If it’s a lash-lengthening formula you’re after, beauty writer Lucy has found the deal for you. This TikTok and beauty editor-approved mascara from Maybelline needs to be on your shopping list.
Amazon's just dropped this deal on a Shark vacuum cleaner
Saturday 5 July 2025 12:00 , Alex LeeLooking to upgrade your vacuum? Amazon has slashed the price of a number of its bestselling cleaners from top-rated brand Shark, including this one, which comes with a huge 26 per cent discount.
Shark corded upright vacuum cleaner NZ801UKT: Was £299.99, now £222.25, Amazon.co.uk
A leading brand when it comes to household appliances, I’m a big fan of Shark at IndyBest and this upright cleaner is a real steal. A versatile machine, it comes with some nifty pet-related tricks up its sleeve, including a soft roller that works in conjunction with an anti-hair-wrap brush to catch longer hairs. It also has a handy lift-away feature, which allows the cylinder to disconnect from the body of the vacuum, giving you more flexibility to clean hard to reach places with ease.
This Shark fan is a heatwave hero, and it's 15% off
Saturday 5 July 2025 09:00 , Alex LeeStruggling in the heat? You can save 15 per cent on this IndyBest-approved Shark fan this Prime Day.
Shark FlexBreeze portable fank: Was £199, now £169, Amazon.co.uk
This is one of the niftiest little fans I’ve ever seen. It converts from a floor fan to a desk fan, so you can choose how you want to use it. “If you want to feel like you’re sitting by a pool even when you’re just on your balcony, this has an InstaCool misting attachment that can be connected to a hose pipe to spray you with a light mist of cool water as well as a gentle breeze,” our appliance writers said in their review.
Save over £50 on the Ninja Crispi air fryer this Prime Day
Friday 4 July 2025 19:00 , Alex LeeLooking for an air fryer this Prime Day? One of the best Ninja models I’ve ever tested is currently on sale.
Ninja Crispi air fryer: Was £179.99, now £124, Amazon.co.uk
I absolutely adored this air fryer when I put it to the test. Unlike usual air fryers, this model combines a glass bowl with an air frying lid for compact, clever storage. It’s perfect for meal prep; you can cook a meal for work in the small 1.4L bowl, put the included travel lid on, and put it in the fridge for easy commuter meals. Simple.
I'm expecting the AirPods Pro 2 to go on sale this Prime Day
Friday 4 July 2025 18:00 , Alex LeeAs a tech journlist, I’m looking forward to seeing offers on the AirPods Pro 2. Rarely ever discounted, it’s times like this when I finally see them slashed in price.
While they’re not on sale yet, they’re almost certainly going to get a discount for Prime Day. They’re something Amazon’s discounted every year since they launched. I’ve got all the details on the best early Apple offers in my article below:
We're covering all the latest deals
Friday 4 July 2025 17:00 , Alex LeeWhile the team and I will be hand-picking the best deals right here on the liveblog, if you prefer a more curated feed of the best deals, you’ll want to read our extensive series of shopping guides for the best deals in every shopping category.
If you want the best early Prime Day deals overall, your first port of call will be the main guide below.
Here, I’ll be rounding up the best deals live as I see them.
Best deals for Amazon Prime Day 2025: Expert-tested recommendations
Amazon Prime Day is almost here
Friday 4 July 2025 16:23 , Alex LeeHello everyone, Amazon Prime Day is almost here, meaning bargains are just around the corner.
Welcome to The Independent’s live rolling coverage of the ecommerce giant’s biggest sale of the year.
I’m The Independent’s senior tech critic, and the team and I will be here from now until the end of the event, bringing you all the best early offers and latest deals. Hand-picked deals, coming right up.
