We're now in the final hours of the Amazon Prime Big Deal Days sale. The 48-hour event comes to a close at midnight tonight, so you don’t have long to shop the best Prime Day discounts on everything from air fryers, vacuum cleaners and heated clothes airers to electric toothbrushes, laptops and TVs.
Yesterday was a huge day for home and kitchen tech, with price drops on top-rated air fryers from Ninja and Cuisinart, and a massive discount on our favourite Eufy robot vacuum. We also saw some rare deals on Apple gear, with the iPad and AirPods 4 hitting their lowest prices.
Whether you’re prepping for Christmas, upgrading your tech or hunting for everyday essentials at a discount, today is your last chance to grab a bargain. We’re expecting to see a fresh wave of deals dropping throughout the day, and the IndyBest team is here live to comb through the chaos and bring you the very best deals on products we’ve tried, tested and actually recommend.
I’ll be your guide to the sale this evening, so stick with me as we navigate the final stretch of the Prime Big Deal Days sale.
Read more: Best Amazon Prime Day 2025 deals, from Kindle to Xbox
Amazon Big Deal Days 2025
- Save £50 on the Apple Watch Ultra 2
- Save 35% on a Ninja dual zone air fryer
- Get an Amazon Fire TV stick HD for half price
- Save 25% on Loop earplugs
Well, that’s it
23:59 , Lois BornyAmazon’s Prime Big Deal Days sale has officially come to an end, which means it's goodbye from the IndyBest team and myself (for now). We hope our coverage helped you to save some cash on your wishlist. Until next time!
Elemis’s pro-collagen cleansing balm has 30% off
23:30 , Lois BornyLoved by our beauty writer Lucy Smith (in fact, it's one of her favourite products of all-time), Elemis’s pro-collagen cleansing balm currently has 30 per cent off (Amazon.co.uk). Ordinarily, it’s £52, but this Prime Day deal has brought the price down to £36.
Lucy describes the texture as being like sorbet that “transforms into a silky oil under the heat of your fingers”. Unlike a gel cleanser, she says it “allows you to give your lashes a massage without the fear of stinging or irritation”.
Whether you’re a fellow Elemis balm devotee, or you’re keen to see what the hype is about, now’s the time to add the cult classic to your basket.
Below, Lucy details why the product is a must-have for make-up removal.
My favourite cleansing balm for make-up removal is £15 off for Amazon Prime Day 2025
Theres still time to nab a bargain...
23:03 , Lois BornyRight now, the Amazon Fire TV stick 4K max is at its lowest-ever price (was £69.99, now £39.99, Amazon.co.uk). You can also nab a hefty saving on Shark’s powerpro cordless stick vacuum (was £249, now £159.99, Amazon.co.uk), and our tech critic’s favourite electric toothbrush (was £100, now £37.99, Amazon.co.uk) currently has a whopping 62 per cent off.
You’ll find more of the biggest and best discounts in our round-up below.
I’m a consumer editor and these are the best Amazon Prime Day 2025 discounts
Best Apple Amazon Prime Day deals
22:53 , Lois BornyApple very, very rarely discounts its own products, so Prime Day is one of your best chances to save on top-rated tech, including Airpods, iPads and Apple Watches.
Our tech critic Alex Lee has been rounding up the most impressive deals he’s seen in the sale. Some of his top picks include 12 per cent off the AirPods 4 with active noise cancellation (was £169, now £149, Amazon.co.uk), and 9 per cent off the Apple iPhone 16e (was £544, now £494, Amazon.co.uk). You’ll find more of the best offers in his edit below.
Our consumer editor loves Loop's earplugs – and now they're on sale
22:00 , Daisy LesterWhen it comes to sleeping earplugs, Loop is the gold standard. Our consumer editor Sabrina agrees. “Loop’s dream earplugs have earned their place on my bedside table, and I now don’t travel without them – but there’s no denying that they’re pricey.” Until now, thanks to an Amazon Prime discount.
Loop dream earplugs: Was £44, now £33, Amazon.co.uk
There’s a handy storage case included, making them easy to travel with and keep dust-free when not in use. With no awkward crevices, they’re easy to clean too. “Simply remove the ear tips (this requires a bit of a tug) and wipe them down, as well as the earplug body, with a damp cloth,” Sabrina said in her review.
You can get the earplugs for a record low price of £33.49 at Amazon right now. It’s rare to come across a discount on Loop earplugs, so if you want to try them for yourself, now’s the perfect time.
Loop earplugs ‘transformed my sleep’ and they’re now cheaper than ever
Don’t miss this deal on the Dyson airstraight
21:00 , Lois BornyIt's no secret that Dyson's prices are incredibly high. Fortunately, if you’ve been eyeing up the airstraight straightener’s for a while, you can save £165 on the tool in the Prime Day sale.
Dyson airstrait straightener: Was £449.99, now £284.99, Amazon.co.uk
Launched last year, Dyson’ innovative hair tool is designed to take your hair from wet to dry and straight by using airflow, which is also a way to reduce damage. When Global eCommerce editor Eva Waite-Taylor got to try out the straightness for herself, before giving them her first impressions review, she likened the results to how her hair looks "after a hairdresser blow-dries it into a straight style”.
There's no denying the tool is expensive, but the £165 discount does certainly soften the blow.
Cosy up with this discounted electric blanket
20:30 , Daisy LesterWith winter here, it’s time to hunker down at home. If you’re looking to stay cosy without turning the central heating on, this Silentnight electric blanket is the solution. The model has previously been named the best budget buy in our review of the best electric blankets – and is currently on sale.
Silentnight comfort control electric blanket: Was £42, now £28, Amazon.co.uk
Complete with three easy-to-use heat settings, the super snuggly felt material adds to the cosy warmth. “This is a great basic electric blanket and kept us noticeably warm, even on the lowest setting,” said household tester Caroline Preece. With 36 per cent off, it’s a must-have for winter.
Listen up to this Apple airpods 4 deal
20:00 , Daisy LesterWhen it comes to wireless earbuds, our tech experts say it’s hard to beat the AirPods 4 on price and quality. Now, you can score a rare saving thanks to Amazon Prime Day.
Apple AirPods 4: Was £119, now £105, Amazon.co.uk
In his review, tech critic David Phelan said: “The regular AirPods 4, with a neat design, tiny case, good battery life and excellent sound, are excellent. They are a big step forward from the entry-level second-generation AirPods they replace, but they’re also better than the third-generation AirPods, which used to cost a lot more.” Praised as small and light, he concluded that they “are the best-value AirPods ever.” Now, they’re even cheaper thanks to Amazon.
My trust pillow is on sale for Prime Day
19:30 , Daisy LesterOur top-rated pillow currently has 20 per cent off for Prime Day, bringing the price down to £87. I can attest to the quality, having slept soundly thanks to the pillow for years.
Simba hybrid pillow: Was £108, now £87, Amazon.co.uk
Our tester, Caroline Preece, loved that it adapted well whether you sleep on your side, back or even front, and appreciated its temperature regulating technology. In her review, she said: “I found that I flipped it less on warm nights, and it stayed a comfortable temperature whether put in a cotton case or used as is. The quality is also thoughtful, with smooth fabric on one side and cool tech on the other.”
Bookworms, the Kindle colorsoft is at its lowest-ever price
19:00 , Daisy LesterIf it’s a Kindle you’re after, the good news is that Amazon’s own-brand devices are among the heaviest discounted on Prime Day.
Kindle Colorsoft: Was £269, now £199, Amazon.co.uk
The Kindle Colorsoft is the first in the ereader range to have a colour screen, making it a particularly good choice for graphic novels, recipe books and travel guides. “Here the colours are more punchy and vivid, though still tending more to pastel than brightness,” said tech critic David Phelan in his review. With 26 per cent off, it has been reduced to its lowest-ever price (£199) since its 2024 release.
Or shop smarter and get the WH-1000XM4 for £170
18:21 , Steve HogartyIf you want that Sony ANC performance for a bit less, just go back in time one more year and grab the still-brilliant WH-1000XM4s. Personally, I think these look way better than the newer models, but your mileage may vary.
Sony WH-1000XM4 headphones: Was £229, now £170.05, Amazon.co.uk
The WH-1000XM4s are now two generations old but are still regarded as one of the best pairs of noise-cancelling headphones you can get. This deal brings them down to the same price as the flagship WF-1000XM5 earbuds. That’s incredible value for a near-perfect over-ear listening experience.
Save £50 on the best headphones of last year
17:47 , Steve HogartyThis isn’t technically a Prime Day deal, but it’s a discount all the same. The over-ear equivalent of the WF-1000XM5 earbuds, the WH-1000XM5 are our top pick of the best wireless headphones and have £50 off.
Sony WH-1000XM5 headphones: Was £299, now £249, Amazon.co.uk
The newer WH-1000XM6 aren’t a big enough upgrade to warrant the price difference – last year’s Sony flagship headphones offer impeccable noise cancellation, a supremely comfortable and lightweight design for all-day wear, and excellent sound.
The best Prime Day deals on Sony headphones
17:20 , Steve HogartyWhen it comes to noise-cancelling audio, Sony is the quiet champion. We consistently rate its flagship headphones and earbuds as the best you can buy, and for Prime Day there are discounts to found across Sony’s best audio tech.
Sony WF-1000XM5 earbuds: Was £219, now £179, Amazon.co.uk
iPhone users should aspire to owning the AirPods Pro, but for everyone else Sony has the best wireless earbuds you can buy. They boast class-leading noise cancellation that can silence a noisy train carriage and their sound quality is superb, delivering a rich, detailed and engaging listening experience.
Amazon Fire TV sticks are now cheaper than ever
16:50 , Steve HogartyA cheap way to upgrade your current TV, an Amazon Fire stick can add smart features and a much more responsive interface to your home setup.
Amazon Fire stick TV HD: Was £39, now £19, Amazon.co.uk
The dongle and remote control let you access entertainment from all of the most popular streaming services – including Netflix, Disney+, Prime Video and Apple TV+ – as well as watch live TV, listen to music and control your smart home with voice commands.
The AirPods 4 with ANC are just £149
16:19 , Steve HogartyThe latest generation of Apple’s non-Pro AirPods finally added the one feature everyone was screaming for: active noise cancellation, because of all the screaming.
Anyway, wish granted. The new buds have just received a £20 discount in the Prime Day sale.
Apple AirPods 4 with ANC: Was £169, now £149, Amazon.co.uk
These are a huge upgrade over previous generations, offering a comfortable open-fit design and excellent sound quality, now with the added magic of being able to silence the world around you. At this price, it’s an opportunity to snag Apple’s affordable earbuds for less.
Amazon's popular smart display is almost half-price
15:50 , Steve HogartyIf you like the idea of Alexa but wish she had a screen to show you cooking videos and full-page ads for the Tom Clancy’s Jack Ryan limited series, the Echo Show 5 is exactly what you’re looking for.
Amazon’s compact smart display has been slashed by 44 per cent in the Prime Day sale, making it the perfect time to add a screen to your bedside table or kitchen counter.
Amazon Echo Show 5: Was £89.99, now £49.99, Amazon.co.uk
The Echo Show 5 packs a crisp 5.5in display into a compact design, perfect for a nightstand, bedside clock or office desk. You can use it for video calls, to watch Prime Video or YouTube, or just to see timers and weather forecasts at a glance. It does everything a regular Echo speaker can, but with the added convenience of a screen.
Why did I promise to share this?
13:09 , Steve HogartyAs promised, here’s my beloved Logitech MX Master mouse in all its grotesque glory.
Look, I’ve had it for a long time. And my phone’s camera picks up all sorts of grotty detail that isn’t as obvious in person. I guarantee your mouse looks just as disgusting, but trust me when I say it’s a great mouse.
My favourite mouse has a rare 19% discount
13:01 , Steve HogartyHere’s a personal recommendation for a piece of kit I use every single day. The Logitech MX Master 3S is, for my money, the best wireless mouse you can buy, and it’s just received a tidy 19 per cent discount for Prime Day.
In some kind of distorted celebration, I will shortly be posting a picture of my own mouse, which looks utterly revolting after years of use, so grab this one while it’s still clean and new.
Logitech MX Master 3S: Was £89.99, now £72.99, Amazon.co.uk
What makes this mouse so good? Its ergonomic design is comfortable for all-day use, the MagSpeed scroll wheel is a revelation for flying through long documents, and its ‘quiet click’ buttons are a blessing for anyone you share an office with.
Get an RTX 5070-powered gaming laptop with £250 off
12:41 , Steve HogartyWe’re on a gaming binge now. If you're looking for a genuine desktop replacement that can handle the latest games at high settings, this is a Prime Day deal worth paying attention to. The Lenovo Legion 5 is a proper powerhouse, and this £250 discount makes its premium price tag a little more palatable.
Lenovo Legion 5 gaming laptop: Was £1,549.99, now £1,299.99, Amazon.co.uk
This isn't your average mid-range machine; the Lenovo Legion 5 packs some serious, next-generation hardware. The star of the show is the Nvidia RTX 5070 GPU which, combined with a powerful Intel Core i7 processor and a massive 32GB of RAM, means this laptop is not messing around. It will chew through demanding games with ease, and the 15in OLED display with a 165Hz refresh rate will make them look absolutely incredible.
Boost your Switch storage with this essential SanDisk microSD card deal
12:20 , Steve HogartyIf you're a Nintendo Switch 2 owner, you'll know that the console’s internal storage fills up ridiculously quickly.
This Prime Day deal on a massive 512GB SanDisk microSD card is the solution to that problem, giving you a huge amount of extra space for your game library.
SanDisk 512GB Ultra microSDXC card: Was £36, now £29.34, Amazon.co.uk
MicroSD cards are the wild west when it comes to reliability, but SanDisk is one of the most trusted names in storage. This 512GB card is capacious enough to store dozens of digital games for your handheld console of choice, so you’ll spend less time deleting old titles and more time playing new ones.
Amazon's ring video doorbell is less than £40
11:59 , Steve HogartyFresh from the announcement of a new home security device, Amazon has discounted the Ring battery video doorbell. The design was dubbed the best budget buy by our tech reviewer, Alistair Charlton, in his review of the best video doorbells.
Ring battery video doorbell: Was £99, now £39.99, Amazon.co.uk
Noting that it “records at 1440p, which is a resolution slightly above Full HD, and has colour night vision”, he added that “it also has a lens wide enough to see visitors’ faces and parcels on the doorstep at the same time.” With a 60 per cent discount, this is the cheapest the Ring doorbell has ever been.
The Kindle colorsoft is down to its lowest-ever price
11:40 , Steve HogartyAmazon has slashed the price of the Kindle colorsoft signature edition by £70, bringing it down to a record low of £199.99. If you don’t mind having less storage and can go without wireless charging, the same discount applies to the standard model too, which has been reduced to £169.99.
Kindle Colorsoft Signature Edition: Was £269, now £199, Amazon.co.uk
The Kindle Colorsoft’s custom-built display uses colour filters and a clever LED system to render images and text in soft, pastel-like hues, which is perfect for bringing graphic novels, magazines, or just your favourite book covers to life. As this is the signature edition, you also get a massive 32GB of storage, wireless charging and an auto-adjusting front light, all packed into a premium, easy-to-hold design. If you've been waiting to upgrade your ereader, this is the one to get.
Save £50 on the Apple Watch Ultra 2
10:49 , Steve HogartyAmazon has knocked £50 off the Apple Watch Ultra 2, a rare deal on the most powerful and rugged smartwatch the company makes.
Apple Watch Ultra 2: Was £659, now £609, Amazon.co.uk
.png)
The Apple Watch Ultra 2 comes in a virtually indestructible titanium case and hosts pro-level outdoor features like a multi-day battery life, a stunningly bright display that’s easy to read in direct sunlight, and advanced tracking for everything from deep-sea diving to mountain trekking.
Best beauty Amazon Prime Day deals
10:29 , Steve HogartyIf it’s discounts on beauty essentials you’re after, our experts have found the best Amazon Prime Day deals across make-up, skincare, haircare, body care and fragrance.
Whether you’re looking to give your skin some TLC (think moisturisers for dry skin and hydrating hyaluronic acid serums) or level-up your hair game with a new tool, like the Dyson airwrap, now’s a good opportunity to stock up.
I’ve found best beauty deals in the Amazon Prime Day sale from Elemis, Dyson and more
Save 35% on a Ninja dual zone air fryer
09:31 , Steve HogartyIf you’re in the market for an air fryer, Ninja’s dual zone model boasts six cooking functions and a generous 9.5l capacity. Now, it’s been reduced by £85 for Prime Day.
Ninja foodi max dual zone digital air fryer: Was £239, now £154.99, Amazon.co.uk
Our reviewer wrote that it feels “like one of Ninja’s most well-thought-out appliances” with “every cooking setting you could possibly need”. I’ve only seen it drop to this price once before, in Amazon’s summer Prime Day event, so now’s a good chance to snap up the offer ahead of Christmas dinner planning.
Stock up on batteries for less
09:15 , Steve HogartyIt might not be as exciting as a new laptop or a half-price telly, but everybody needs a healthy supply of AAA batteries on hand. Besides, some poor soul at Amazon went to the trouble of stacking 100 of them up for this gorgeous product photo.
Amazon Basics 100-Pack AAA batteries: Was £19.95, now £13.97, Amazon.co.uk
There’s nothing worse than being caught short on batteries (so long as you don’t take a moment to consider the countless things that are way worse than that). This cheap 100-pack from Amazon Basics means you’ll have a ready supply in the drawer for months, or even years. Or just carry handfuls of them around in your pockets with you everywhere you go. With 100 of them to spare, the world is your oyster.
Our favourite eco-friendly electric toothbrush is 20% off
09:01 , Steve HogartyThe stylish Suri toothbrush is one of the best electric toothbrushes I’ve had the pleasure of popping in my mouth. An alternative to the big brands, it’s just received a tidy 20 per cent discount.
Suri sustainable electric toothbrush: Was £75, now £60, Amazon.co.uk
As I noted in my full Suri electric toothbrush review, “it looks great in the bathroom cabinet, comes with smart accessories and the best travel case I’ve had the pleasure of slipping into my hand luggage.” Green credentials aside, it’s a brilliant brush, and this deal makes it even more appealing.
Save £230 on this powerful Lenovo laptop
08:47 , Steve HogartyIf you’re in the market for a new laptop, this is one of the best value deals I’ve spotted. Lenovo has knocked £230 off its excellent IdeaPad Slim 5, a brilliant mid-range machine with a couple of high-end specs that make it a real standout at this price.
Lenovo IdeaPad Slim 5 16in laptop: Was £699.99, now £469.99, Amazon.co.uk
The Lenovo IdeaPad Slim 5 hits the sweet spot between price and performance. The generous 16GB of RAM and capacious 1TB SSD elevate it above other laptops in this price bracket, while the decently powerful Intel Core i5 processor means you're getting a fast, responsive machine that can handle demanding tasks with ease.
Upgrade your TV with this Amazon Fire omni model
08:29 , Steve HogartyThe best budget buy in tech critic David Phelan’s guide to the best 4K TVs, the 50in Amazon Fire Omni has been reduced to its lowest-ever price – and it’s available to all customers, not just Prime members.
Amazon Fire omni QLED 50in TV: Was £649, now £359, Amazon.co.uk
“While it’s no match for the joys of OLED, the QLED picture here is bright and effective with great colour range and a dynamic look,” said David. He added that the TV sounds good, too, with “good clarity for the vocal tracks”. This deal lowers the cost of the set to just £360.
Shark’s powerful Pet Pro vacuum is now under £200
08:15 , Steve HogartyOne of Shark’s excellent Stratos cordless stick vacuums has just had a £110 discount, bringing this powerful cleaning tool below the £200 mark.
Shark Stratos Cordless Pet Pro Stick Vacuum: Was £312.17, now £199.99, Amazon.co.uk
The Pet Pro is packed with Shark’s best tech for tackling stubborn hair. Our tester Zoe was impressed in her round-up of the best Shark vacuum cleaners, saying: “No pet hair, clothing fluff or larger than usual objects came close to getting stuck in the brush, making it useful for busy households when there’s barely enough time to use it let alone untangle things that are clogging it up.”
Do you need Amazon Prime to shop the sale?
08:01 , Steve HogartyIf you want to take advantage of Prime Big Deal Days discounts on everything from skincare to heated airers, you have to be an Amazon Prime member. However, you can start a free 30-day trial now to access the deals, so long as you haven’t already used a trial before.
So is Amazon Prime really worth the monthly fee? I’ve put together a helpful guide to the benefits of the premium subscription service.
Our beauty editor's favourite CeraVe daily moisturiser is under £10
07:44 , Steve HogartyThere’s almost half off CeraVe’s best-selling AM Facial Moisturising Lotion, which combines all-day hydration with a dash of SPF50 protection. Don’t leave home without it.
CeraVe AM Facial Moisturising Lotion: Was £16.50, now £9.44, Amazon.co.uk
Our beauty editor Lucy is a huge fan of this one-and-done skincare essential, calling it “potentially her all-time favourite CeraVe product. This SPF truly ticks all the boxes: it has broad-spectrum, SPF50 protection and it’s lightweight, nourishing and undetectable under makeup.”
Beats Studio Pro headphones are almost half-price
07:32 , Steve HogartyPrime Day is delivering some big deals on classic audio gear this year. Case in point: Beats’ top-of-the-line over-ear headphones, the Studio Pro, are down to just £185 in the sale.
Beats Studio Pro: Was £349.99, now £185, Amazon.co.uk
These are Beats' flagship over-ear headphones from 2023, combining immersive sound with excellent active noise cancellation and a transparency mode for when you need to be aware of your surroundings. A fantastic (and cheaper) alternative to the AirPods Max, they support personalised spatial audio for a more cinematic experience and work seamlessly with both Apple and Android devices.
Sony's WH-1000XM4 headphones drop to a bargain price
07:17 , Steve HogartyThe legendary Sony WH-1000XM4 headphones, still some of the best you can buy, have a 26 per cent discount for Prime Day.
Sony WH-1000XM4 headphones: Was £229, now £170.05, Amazon.co.uk
While now two generations old, these headphones set the standard for active noise cancellation and audio quality when they launched, and they still outperform many newer and more expensive rivals. They topped our round-up of the best wireless headphones until Sony’s latest pair came along, and right now they’re down to just 170.
Eufy’s solar-powered security camera has 39% off
07:10 , Steve HogartyIf you want to add some smart security to your home without the hassle of wiring or constant battery charging, here’s a great Prime Day deal from trusted home tech brand Eufy.
eufy Security SoloCam S340: Was £179, now £109, Amazon.co.uk
The SoloCam’s integrated solar panel keeps the battery constantly topped up, so you almost never have to take it down to charge it. It features a dual-camera system, which combines a wide-angle lens for an overview with a telephoto lens for zooming in on details, while 360-degree pan-and-tilt control means you can see everything without any blind spots.
Ninja’s self-sharpening knife block has 42% off
06:55 , Steve HogartyThere’s nothing more dangerous in the kitchen than a dull knife, or potentially a bear, but Ninja has a clever solution. Its knife block and integrated sharpener has just been cleanly sliced by 42 per cent in the Prime Day sale.
Ninja Foodi StaySharp Knife Block: Was £179.99, now £104.99, Amazon.co.uk
This isn’t just a place to store your knives; it helps keep them permanently sharp too. The StaySharp block features an integrated sharpener, so you can restore your blade’s edge with just a few swipes before every use. The set itself includes five essential, durable stainless steel knives – a chef, bread, slicing, utility, and paring knife – plus a pair of kitchen scissors.
The AirPods Pro 2 are back down to £179
06:38 , Steve HogartyThough they’ve recently been superseded by the AirPods Pro 3, the second-generation of Apple’s premium earbuds are still excellent. If you’ve been waiting for a deal, they’ve just dropped to £179 in the Prime Day sale.
Apple AirPods Pro 2: Was £199, now £179, Amazon.co.uk
The AirPods Pro 2 were our top-rated earbuds for iPhone users for a reason: they deliver great sound quality, class-leading noise cancellation and a comfortable, secure fit. At this price, it’s a good time to see what all the fuss is about.
Do you need to be a Prime member?
03:00 , Daisy LesterUnlike Black Friday, if you want to take advantage of Prime Big Deal Days discounts, you must be a Prime member. A Prime membership costs £8.99 a month, or £95 if you pay annually. If you’re 18-22-years-old, you can pay £4.49 a month (half the standard price), and you can get a six-month trial to see if it’s for you.Perks include unlimited one-day delivery, access to Prime Video and the chance to shop Prime-exclusive deals.
However, if you’re unsure about adding another monthly cost to your bills, you can sign up for a free 30-day trial. This will give you full access to all the Prime member benefits, and you can cancel at any time during your trial to avoid being charged when it expires. Just bear in mind that this only works if you haven’t signed up for the free trial before.
Sleep easy with this Simba mattress deal
Tuesday 7 October 2025 23:30 , Daisy LesterYou can currently save 25 per cent on a single Simba hybrid pro – you won’t even find a discount this big if you buy directly from Simba.
Simba hybrid pro, single: Was £799, now £599, Amazon.co.uk
When tested by Zoë Phillimore, she found it “incredibly comfortable” and stayed “at a regular, comfortable temperature all night long”. If you’ve been waiting to upgrade your sleep setup, this is a Prime Day deal worth adding to your basket.
How to get a free Amazon Prime membership
Tuesday 7 October 2025 23:15 , Daisy LesterIt’s officially Prime Day – and if you want to take advantage of the best deals on everything from skincare to heated airers, you do have to be an Amazon Prime member. However, we have some good news for those who aren’t sure about forking out £8.99 per month for membership: you can start a free 30-day trial to access the deals, so long as you haven’t already had a trial.
So what is Amazon Prime? Is it really worth the monthly fee? From free one-day delivery to a giant library of on-demand music, TV shows, tech writer Steve has rounded up everything you need to know about Amazon’s premium subscription service.
Eufy’s robot vacuum has huge £200 off
Tuesday 7 October 2025 23:00 , Daisy LesterThe Eufy X10 Pro Omni is our top-rated robot vacuum for one simple reason: it delivers a truly hands-off cleaning experience without cutting corners on performance. The powerful suction handles dust and pet hair with ease, while the dual spinning mop pads don’t just wipe the floor, they actively scrub it to attack dry stains.
Eufy X10 Pro Omni robot vacuum cleaner: Was £729, now £529, Amazon.co.uk
As our senior tech critic, Alex Lee, noted in his Eufy X10 Pro Omni review: “It excels at mopping, boasting a generous water tank that requires infrequent refills. From washing and drying the mops to emptying the bin bag, its automated, hands-off approach makes it really convenient. Plus, its customisable vacuum settings mean it is boffin-level smart. While the app initially bewildered me, I now can’t help but sing the X10’s praises.”
What is Amazon Prime Day?
Tuesday 7 October 2025 22:45 , Daisy LesterAmazon Prime Day is a sale event for Prime members. It’s usually held twice a year – once in the summer and again in October with Prime Big Deal Days, which kick-starts Christmas shopping. The event features deals across top brands, from Apple to Dyson and many more, as well as offers on Amazon’s own bestselling tech, including Kindle ereaders and Echo dot smart speakers.
Whether your kitchen appliances need an upgrade, you’re after some new tech, or your beauty stash needs a top-up, the IndyBest team of shopping experts are rounding up the top Prime Day deals you should know about.
Best Amazon Prime Day discounts, chosen by a consumer expert
This Dreamland heater is our top-rated model – and it's on sale
Tuesday 7 October 2025 22:30 , Daisy LesterIn a review of the best electric heaters, this model from Dreamland won the top spot. A must-have for heating your home in the winter, Dreamland’s fan heater is now on sale for Prime Day.
Dreamland silent power pure air fan heater: Was £119, now £64, Amazon.co.uk
“Perhaps the feature that impressed me the most was the built-in ioniser, which purifies the air as it heats”, said our reviewer, Rachael Penn. “This means that it can reduce dust, pollen and other particles in the air, making it ideal for those with allergies.” What’s more, it’s very quiet. “It was barely audible even on the highest fan setting, so it’s definitely one you could have on whilst you’re trying to relax or even sleep”, noted Rachael. The discount sees the heater reduced to its lowest-ever price, so there’s never been a better time to invest in an appliance that will keep you toasty
This Dreamland fan heater is half price for Amazon Prime Day
Best heated clothes airer deals
Tuesday 7 October 2025 22:15 , Daisy LesterWith autumn here, laundry has moved indoors – and if you’re looking to save on your energy bills, you need a heated clothes airer. Though significantly cheaper to run than tumble dryers, some of the best models can still set you back more than £100. Fortunately, the start of winter coincides with Amazon’s Prime Day.
From DriBuddi to Black+Decker and Amos, the team have rounded up the best heated clothes airer deals from trusted, tried-and-tested brands to make your decision easier.
Best heated clothes airer deals in the Amazon Prime Day sale 2025
Snap up a saving on the Apple iPad 11
Tuesday 7 October 2025 22:00 , Daisy LesterThe standard iPad remains the best tablet for most people, and this deal makes it even more appealing.
Apple iPad 11in: Was £329, now £284, Amazon.co.uk
.png)
This isn’t the all-singing, all-dancing Pro model, but it delivers a fast, fluid experience with a sharp and vibrant 11in display that’s perfect for everything from streaming Netflix to browsing the web and making video calls.
This anti-ageing skincare hero is reduced by 20%
Tuesday 7 October 2025 21:45 , Daisy LesterMedik8’s crystal retinal is a favourite when it comes to effective anti-ageing formulas – but it doesn’t come cheap. Thankfully, you can save
Medik8 crystal retinal 3 age-defying retinal night serum: Was £45, now £36, Amazon.co.uk
Ranking the strength 1 iteration as her top pick in a guide to the best Medik8 products, beauty editor Helen Wilson-Beevers commended how it has a “glossy yet fresh feel and sinks in quickly,” adding that it took to her skin well without sensitivity. Grab one for yourself while there's nearly £10 off.
Amazon Fire TV sticks are now cheaper than ever
Tuesday 7 October 2025 21:30 , Daisy LesterA cheap way to upgrade your current TV, an Amazon Fire stick can add smart features to your set-up. Now, one model is discounted to its lowest-ever price.
Amazon Fire stick TV HD: Was £39, now £19, Amazon.co.uk
The dongle and remote control let you access entertainment from all of the most popular streaming services – including Netflix, Disney+, Prime Video and Apple TV+ – as well as watch live TV, listen to music and control your smart home with voice commands.
Don't miss this discount on the Dyson airwrap i.d multi styler
Tuesday 7 October 2025 20:30 , Daisy LesterI almost couldn’t believe this deal on Dyson’s airwrap id styler. It boasts six attachments and a sleek faux leather case. This cult multi styler is rarely on sale – so run, don’t walk.
Dyson airwrap i.d multi styler: Was £479, now £379, Amazon.co.uk
After testing the device for an in-depth review, beauty expert Elena Chabo praised the tool’s “speedy and effective” performance, describing how it took her hair from wet to voluminous and curly with ease. All in all, she found that the airwrap id excelled in its field and, with £100 off, now is a great time to snap one up for yourself for less.
Our tech critic says this is the best Dyson ontrac headphones deal he's seen
Tuesday 7 October 2025 20:15 , Daisy LesterAccording to our senior tech critic, Dyson’s ontrac cans are “absolutely beautiful headphones that are comfortable to wear and are super customisable.” Not only do they sound incredible, but have some of the best noise-cancellation he’s encountered.
Dyson ontrac wireless headphones: Was £449, now £269, Amazon.co.uk
Dyson's eye-wateringly expensive ontrac headphones are now reduced by 40 per cent in Amazon’s sale, which means you can save a massive £180. In senior tech critic Alex Lee’s review of the cans, he described them as “absolutely beautiful headphones that are comfortable to wear and are super customisable.” Praising the “incredible” sound, he added that they have “some of the best noise-cancellation" he's come across, and "boast really satisfying controls".
This Breville expresso machine is at the top of my wishlist
Tuesday 7 October 2025 20:00 , Daisy LesterWith a 2.8l water tank, smart look, integrated bean grinder and steam wand for whipping up lattes, cappuccinos and more, this machine has shot to the top of my wishlist – particularly with this Prime Day saving of 42 per cent.
Breville barista max espresso machine: Was £461, now £269, Amazon.co.uk
While we’re yet to try this exact coffee machine from Breville, a similar model from the brand features in our review of the best coffee machines, so this is a name you can trust with your morning caffeine fix.
This Dyson airdrop dupe is half price
Tuesday 7 October 2025 19:30 , Daisy LesterTikTok’s most famous alternatives to the Dyson airwrap is the Revlon’s one-step dryer, which has garnered millions of views on the app. It’s one of our favourite ways to achieve a salon-worthy blow dry at home, having earned a spot in previous round-ups of the best hot brushes.
Revlon one step dryer and volumiser: Was £49.99, now £24, Amazon.co.uk
“Giving us a quick volume boost without the accompanying frizz, Revlon’s styler delivers just the right amount of oomph,” they said. Now, the hair tool has been reduced by nearly 50 per cent, so there’s no better time to purchase.
Don't sleep on this Simba pillow deal
Tuesday 7 October 2025 19:15 , Daisy LesterOur top-rated pillow currently has 20 per cent off for Prime Day, bringing the price down to £87. I can also attest to its comfort, having slept soundly thanks to the pillow for years.
Simba hybrid pillow: Was £109, now £87, Amazon.co.uk
Our tester, Caroline Preece, loved that it adapted well whether you sleep on your side, back or even front, and appreciated its temperature regulating technology. In her review, she said: “I found that I flipped it less on warm nights, and it stayed a comfortable temperature whether put in a cotton case or used as is. The quality is also thoughtful, with smooth fabric on one side and cool tech on the other.”
This expert-tested dehumidifier is reduced for Prime Day
Tuesday 7 October 2025 19:00 , Daisy LesterHelping to tackle mould, condensation and damp in your home, dehumidifiers are a must-have during the winter months. Right now, you can save more than 20 per cent on this tried and tested appliance, thanks to this Amazon Prime Day deal.
Duux bora smart dehumidifier, 20l: Was £299, now £235, Amazon.co.uk
When IndyBest reviewer Joanne Lewsley tested the slightly larger, 30l version of this dehumidifier, she was seriously impressed. “What really sets it apart is its smart functionality,” said Joanne. The model comes complete with a laundry drying mode, child lock and night setting. “Despite its powerful performance, the bora is impressively quiet,” said Joanne. Overall, she found this dehumidifier to be a “solid all-rounder that’s big on features and easy on the ears”.
A rare saving on the Apple AirPods 4
Tuesday 7 October 2025 17:47 , Daisy LesterThe latest generation of Apple’s standard AirPods now comes with the one feature they were always missing: active noise cancellation (ANC). If this is tempting, you can save £20 on them for Prime Day.
Apple AirPods 4 with ANC: Was £169, now £149, Amazon.co.uk
The new buds offer comfortable open-fit design, the ability to silence the outside world when you need to focus and excellent sound quality, according to The Independent’s tech critic, David Phelan. "Listening to music is exemplary, even with noise-cancelling off, offering decent breadth of sound and fidelity in vocals and mid-range notes," he said in his review.
Level up your fitness with this discounted Peloton bike
Tuesday 7 October 2025 17:45 , Daisy LesterIf you’ve been tempted by a Peloton bike, now’s the time to take the plunge, thanks to a rare discount in Amazon’s Prime Day sale. Helping to level up your fitness from the comfort of your own home, the bike plus is an upgrade to its predecessor.
Peloton indoor exercise bike plus: Was £1,199, now £1,539, Amazon.co.uk
In senior fitness writer Harry Bullmore’s review, he praised the HD touchscreen and boosted surround sound. “The resistance on the new bike can automatically match the instructor’s resistance during an on-demand class, which I really appreciated as it saved me from faffing around mid-workout,” he added. With 30 per cent off, you’re saving nearly £600.
My favourite fake tan face drops are on sale
Tuesday 7 October 2025 17:30 , Daisy LesterThe Tan Luxe facial tanning drops earned a five-star rating from me in my guide to the best face tanners. I fake tan year-round, and Tan Luxe’s formula gives me a warm glow during the cold winter months.
Tan Luxe the face self-tan drops: Was £36, now £21, Amazon.co.uk
Boasting both bronzing and skincare benefits, the tanning drops work to strengthen the skin barrier, improve elasticity and firmness, and hydrate and soothe. Boasting a caramel guide colour, the drops are incredibly easy to apply. Nearly 40 per cent off in Amazon's sale, now's your chance to maintain that summer glow through autumn and winter.
The Dyson nural supersonic hair dryer is less than £300
Tuesday 7 October 2025 17:18 , Daisy LesterThe Dyson supersonic nural hair dryer has received a rare 30 per cent off in the Amazon Prime Day sale, so if you've been wanting to invest, now's the time to do it.
Dyson nural supersonic hair dryer: Was £399, now £299, Amazon.co.uk
Having launched last year, the nural model uses sensors and other smart features to automatically adjust heat based on distance from the scalp, improving moisture retention and preventing heat damage. Featuring in our round-up of the best hairdryers, our tester, who has afro hair, said: "I found it to be an absolute game changer. It also dries hair ultra fast due to its powerful airflow. With it, I could easily blow dry my medium-length afro hair in less than 10 minutes." Beauty writer Lucy Smith also tested the tool on her type 1 hair, and found that her locks were "left smoothed and healthy looking”.
Looking for a heated airer deal?
Tuesday 7 October 2025 17:15 , Daisy LesterA traditional winged design, this heated airer offers a convenient 18 drying bars and the ability to hold 10kg of washing. These appliances are a must-have during the winter months, when drying clothes outside isn’t possible.
Black+Decker heated clothes airer: Was £69, now £60, Amazon.co.uk
As it's relatively lightweight at 3.5kg and folds flat for storage, Black + Decker’s heated airer would be ideal for someone who isn’t turning over mountains of washing a week, but wants to save money where they can. While it's not a specific Amazon Prime Day deal, I’ve found it reduced to £60.99 – and you don't have to be a member to save.
Gamers, save 24% on the Meta Quest 3S
Tuesday 7 October 2025 17:00 , Daisy LesterPremium VR headsets often carry eye-watering price tags, but that’s not the case with Meta models. Following the success of the impressive Meta Quest 3, the company launched the Meta Quest 3S, an even more affordable mixed-reality device offering similar performance.
Meta Quest 3S: Was £279.99, now £287, Amazon.co.uk
Senior tech critic Alex Lee wrote in his Meta Quest 3 review: “If you’re new to VR (or mixed reality), then the Quest 3S is the best entry-level device you’ll find.” He added that the headset “runs like a dream, has a full-colour passthrough and has a wealth of VR games and mixed-reality experiences to explore”. Now, you can get your hands on one for even less, with almost £100 off.
Upgrade your electric toothbrush with this Oral B deal
Tuesday 7 October 2025 16:47 , Daisy LesterTech critic, Steve Hogarty, rated this the best electric toothbrush in his review, and it has been reduced by a huge 62 per cent – unusually for a toothbrush deal, this is the cheapest it has ever been on Amazon.
Oral-B iO2: Was £100, now £37, Amazon.co.uk
The iO2 strips back all the bells and whistles of pricier models in the iO range, “while keeping the all-important, premium, oscillating brush head technology”. There are also plenty of features to help with brushing, including a pressure sensor and a 30-second timer.
Save 35% on a Ninja dual zone air fryer
Tuesday 7 October 2025 16:30 , Daisy LesterIf you’re in the market for an air fryer, Ninja’s dual zone model boasts six cooking functions and a generous 9.5l capacity. Now, it’s been reduced by £85 for Prime Day.
Ninja foodi max dual zone digital air fryer: Was £239, now £154, Amazon.co.uk
Our reviewer wrote that it feels “like one of Ninja’s most well-thought-out appliances” with “every cooking setting you could possibly need”. I’ve only seen it drop to this price once before, in Amazon’s summer Prime Day event, so now’s a good chance to snap up the offer ahead of Christmas dinner planning.
The Amazon echo dot is nearly half price
Tuesday 7 October 2025 16:15 , Daisy LesterChoosing between Echo smart speakers is tricky, but this deal could make the decision easier for you. Amazon has slashed its price on the 5th-generation speaker by 45 per cent.
Echo Dot, 5th generation: Was £54, now £29, Amazon.co.uk
“The Amazon Echo Dot is the baby in the Amazon Echo range”, senior tech critic Alex explained in their review. “But don’t be deceived by its diminutive, spherical and slightly squat size – this speaker Alexifies every room in your home on a budget, while still delivering decent sound and good smarts”.
