The countdown is on for Amazon’s Prime Big Deal Days, which officially kick off tomorrow (7 October). But you don't need to wait until the main event shop the best deals – early offers are dropping thick and fast, including savings on a Fire TV stick and Kindle Colorsoft, as well as Color Wow and Oral-B.
Across the two day event (it concludes on 8 October), thousands of savings are expected on everything from air fryers, vacuum cleaners and heated clothes airers to electric toothbrushes, laptops, TVs and more. And I’ll be keeping my eye out for savings on big-ticket items from the likes of Apple, Ninja, Dyson and more. It really is the perfect warm-up to Black Friday 2025.
The team and I will be handpicking the best deals in this blog, as well as rounding up the top Amazon offers in our guides – most of the products we’ve reviewed ourselves. Without further ado, here’s all the latest news, deals and intel on Amazon’s October Prime Day.
Read more: Best deals ahead of Amazon Prime Day 2025, from Kindle to Xbox
Amazon Big Deal Days 2025
- Best early beauty Prime Day deals
- A rare saving on the Apple iPad 11
- Sizzling saving on a Tefal air fryer
- The Kindle colorsoft is at its lowest-ever price
Upgrade your electric toothbrush this Prime Day
15:30 , Daisy LesterIf you’re in the market for an electric toothbrush, look no further than the Oral-B iO2, which was considered the best electric toothbrush in tech critic Steve Hogarty’s extensive review.
Oral-B iO2: Was £100, now £42, Amazon.co.uk
“There isn’t a dentist in the world who could tell the difference between the iO2’s results and those of an Oral-B brush costing ten times as much,” he said in his review. We’ll be keeping an eye out for even more discounts when Prime Day deals drop tomorrow.
Listen up to this Apple AirPods Pro 2 deal
14:32 , Daisy LesterPraised by tech critic David Phelan, the Apple AirPods Pro 2 boast decent audio and active noise cancellation. David’s review found that they feature some stellar adaptive audio features that react to your environment in real time.
Apple AirPods Pro 2: Was £229, now £199, Amazon.co.uk
While there’s currently a modest saving of 13 per cent to be had at Amazon, these were reduced to their lowest-ever price in July’s Prime Day sale. With the AirPods Pro 3 now available to buy, there might even be more of a discount in tomorrow’s sale.
Why you can trust IndyBest’s Amazon Prime Day coverage
13:30 , Daisy LesterIndyBest’s reviews experts and consumer editor Sabrina track the prices of popular products year-round and have covered Amazon Prime Day and other major sales events for years, so we know how to spot a good deal from a bad one. On top of knowing our way around a sale, we are experts in our respective fields. We’ve spent countless hours testing and reviewing everything from smartphones, tablets and headphones to mattresses, air fryers and vacuums.
Within our Amazon Prime Day guides, we only recommend deals on products we’ve tried and tested or that come from brands we trust. That means we bring you genuine savings on products we think you’ll love as much as we do.
Best early beauty Prime Day deals
12:27 , Daisy LesterHas your moisturiser run out? Maybe you’re running low on eye cream. Or are you in the market for a new luxury hair treatment? The good news is that Amazon Prime Day kicks off tomorrow, with hundreds of deals expected across premium make-up, skincare and haircare. In the meantime, our beauty writer Lucy has rounded up the best early offers.
Color Wow dream coat spray: Was £27, now £19, Amazon.co.uk
A non-negotiable step in my haircare regimen, Color Wow’s dream coat anti-frizz treatment is a reliable way to keep strands looking sleek, smooth and static-free. In Lucy’s review, she loved how the formula kept her hair straight and added some serious shine and gloss, even after a day in the rain. It often goes on sale during Prime Day, so I’ll be sure to let you know if the price drops further than the current 30 per cent discount.
A rare saving on the Apple iPad 11
Sunday 5 October 2025 20:00 , Daisy LesterLaunched in March, the all-new 11th-generation iPad currently has a modest 6 per cent discount at Amazon, which is about the cheapest you’ll find it for right now.
Apple iPad 11th-generation: Was £329, now £307, Amazon.co.uk
Replacing the 10th-gen model, it boasts a faster A16 Bionic chip, USB-C charging, and double the storage, with 128GB as standard. It still features the same bright 10.9in Liquid Retina display, making it the best-value iPad in Apple’s lineup right. I’ll certainly be looking out for bigger discounts on the tablet as we approach Black Friday.
Sizzling saving on a Tefal air fryer
Sunday 5 October 2025 17:00 , Daisy LesterTaking the hassle out of meal times, air fryers are a must-have kitchen appliance. We’re expecting plenty of huge savings during the sale, but in the meantime this Tefal deal is a highlight.
Tefal easy fry dual zone digital air fryer, 8.3l: Was £179.99, now £99.99, Amazon.co.uk
If you’re looking for a more compact dual air fryer, this one currently has £80 off at Amazon. Like the other Tefal model on this list, this is a good option if you want to cook multiple parts of a meal at once, such as chicken and chips, or even a steak with a side of potatoes.
Clean up with this Dyson gen5detect deal
Sunday 5 October 2025 12:00 , Daisy LesterOur favourite Dyson vacuum is £90 off on Amazon, in the run-up to the Prime Big Deal Days sale.
Dyson gen5detect: Was £349, now £269, Amazon.co.uk
Tester, Siobhan Grogan, was impressed by the vacuum’s battery life and efficiency. “My carpet looked like it had been deep cleaned after a quick once-over with this vacuum. Hair never tangled around the cleaner head, either – quite an achievement in my home,” she said.
Xbox fans, don't miss this deal
Sunday 5 October 2025 08:00 , Daisy LesterGamers, Microsoft’s official Xbox controller is currently at its lowest-ever price at Amazon (£39.99), with a 33 per cent discount.
Xbox wireless controller: Was £59, now £39, Amazon.co.uk
IndyBest’s senior tech critic, Alex Lee, says it’s one of the top controllers for PC gaming, so this is a deal not to be missed. We’ll be sure to let you know if any other Xbox gaming equipment is on offer during the Prime Big Deal Days sale.
Bookworms, the Kindle colorsoft is on sale
Saturday 4 October 2025 20:00 , Daisy LesterAmazon’s own-brand devices are among the discounted products on Prime Day – and I’ve spotted an early deal available to all customers, in the Kindle ereader range.
Kindle Colorsoft: Was £269, now £198, Amazon.co.uk
The Kindle Colorsoft is the first in the range to have a colour screen, which will help to enhance graphic novels, recipe books and travel guides. “Here the colours are more punchy and vivid, though still tending more to pastel than brightness,” said tech critic David Phelan in his review. With 26 per cent off, it has been reduced to its lowest-ever price (£199) since its 2024 release.
This electric toothbrush is half price
Saturday 4 October 2025 16:00 , Daisy LesterLooking for an electric toothbrush deal? This budget-friendly toothbrush from Oral-B “delivers a reliable, thorough clean”, according to IndyBest tech critic Steve Hogarty. Now, it’s on sale with 50 per cent off.
Oral-B pro 3: Was £100, now £49, Amazon.co.uk
He found that his teeth “felt fresh and thoroughly scrubbed” after using this device, which earned a spot in Steve’s roundup of the best electric toothbrushes. As is the case with Amazon’s toothbrush deals, the price of this model often fluctuates. Right now, there’s 50 per cent off, which puts it about £18 cheaper than its average price for the rest of the year.
Amazon Fire TV sticks are now cheaper than ever ahead of Prime Day
Saturday 4 October 2025 12:00 , Daisy LesterThe online retailer ramped up excitement for Prime Day early on 1 October by unveiling a whole host of new own-brand devices – then it reduced prices across its existing range to record lows. One of the top deals we’ve spotted is on the Fire TV stick, which is now cheaper than it has ever been.
Amazon Fire stick TV HD: Was £39, now £19, Amazon.co.uk
Whether your TV doesn’t have smarts or the interface is a little slow and clunky, an Amazon Fire TV stick is a cost-effective way to upgrade your existing TV. The dongle and remote control let you access entertainment from all of the most popular streaming services – including Netflix, Disney+, Prime Video and Apple TV+ – as well as watch live TV, listen to music and control your smart home with voice commands. The device is one of tech critic Steve’s favourite streaming devices – and now you can pick it up at its lowest-ever price.
Best early Amazon Prime Day deals for 2025
Saturday 4 October 2025 08:00 , Daisy LesterWhether you’re after an air fryer and vacuum cleaners or heated clothes airers and electric toothbrushes, our team of shopping experts have been rounding up the best early deals in the Amazon Prime Day sale – you can find the top offers below.
The deals are only going to get better when the sale kicks off on Tuesday – so watch this space.
Best deals ahead of Amazon Prime Day 2025, from Kindle to Xbox
Do you need to be a Prime member?
Friday 3 October 2025 21:00 , Daisy LesterIf you want to take advantage of Prime Big Deal Days discounts, you must be a Prime member. A Prime membership costs £8.99 a month, or £95 if you pay annually. If you’re 18-22-years-old, you can pay £4.49 a month (half the standard price), and you can get a six-month trial to see if it’s for you.Perks include unlimited one-day delivery, access to Prime Video and the chance to shop Prime-exclusive deals.
However, if you’re unsure about adding another monthly cost to your bills, you can sign up for a free 30-day trial. This will give you full access to all the Prime member benefits, and you can cancel at any time during your trial to avoid being charged when it expires. Just bear in mind that this only works if you haven’t signed up for the free trial before.
When is the next Amazon Prime Day sale?
Friday 3 October 2025 19:00 , Daisy LesterThe Prime Big Deal Days sale (also known as Prime Day) is returning on Tuesday 7 October and will run until 11.59pm on Wednesday 8 October. Unlike the four-day Prime sale we saw over the summer, you’ll only have two days to shop the deals this October.
In the meantime, you can shop the best deals in our handpicked guide:
Best deals ahead of Amazon Prime Day 2025, from Kindle to Xbox
What is Amazon Prime Day?
Friday 3 October 2025 16:42 , Daisy LesterAmazon Prime Day is a sale event for Prime members. It’s usually held twice a year – once in the summer and again in October with Prime Big Deal Days, which kick-starts Christmas shopping. The event features deals across top brands, from Apple to Dyson and many more, as well as offers on Amazon’s own bestselling tech, including Kindle ereaders and Echo dot smart speakers.
