After months of speculation, it has been revealed that Amazon's annual sale for its Prime members will take place this year on October 13-14.
Typically set in July, this year the sale was postponed as the online shopping giant concentrated its efforts on delivering essentials to customers in lockdown.
But now, the retailer is promising to make up for it and has informed us that the two-day extravaganza will feature more than one million deals.
Here’s everything else you need to know about Amazon Prime Day 2020.
See more information on the individual product deals here:
- Best Prime Day deals on Amazon Alexa products: Echo, Kindle and more
- Best Amazon Prime Day TV deals: offers on TVs and home cinemas
- Best Amazon Prime Day laptop deals: Chromebook, Macbook and laptop offers
- Best Amazon Prime Day headphone deals on wireless, over ear and in ear models
- Best mattress deals for Amazon Prime Day 2020
- Best Amazon Prime Day gaming deals: PS4, Xbox One and Nintendo Switch offers
- Best Amazon Prime Day baby deals: offers on toys and baby products
What is Amazon Prime Day?
While the very first Prime day in 2015 was a 24-hour event, recent years have seen more discounts and offers spread over two whole days to give customers even more opportunities to bag incredible products at a fraction of the cost.
When is Amazon Prime Day 2020?
As we mentioned, the exact dates will be October 13-14.
This would make sense, as a sale next month would put it ahead of annual Black Friday sales which take place on November 27, after the US’s Thanksgiving holiday.
Which brands will be on sale on Amazon Prime Day?
Last year, the retail giant sold a staggering 175 million products as customers with Prime membership took advantage of the huge savings over toys, TVs, electronics, fashion, kitchen, home, food & drink, beauty, baby and Amazon devices, plus many more.
Brands like Philips, Toshiba, NESCAFÉ, LEGO, Nintendo, Shark, Samsung, Under Armour, Sony, Le Creuset and loads more premium names have already been pegged for inclusion.
Amazon Prime Day is the perfect time to pick up a big ticket item for less (hello new TV or mattress), secure Christmas and birthday gifts early, or just treat yo'self for a fraction of the RRP.
Amazon's pledge to small businesses:
This year, the event will have an extra special twist. Amazon is taking the opportunity to support small businesses with a £10 offer you'll want to know about.
When Prime members spend £10 with select small businesses from Monday September 28 to Monday October 12, they will receive a £10 voucher to spend on Prime Day.
Local innovators, artisans and entrepreneurs taking part include London-based Lavolio Boutique Confectionery, plant-based treat company Nudie Snacks, food and craft kit specialist Sandy Leaf Farm, clock and jewellery box business LC Designs, MD3 Skincare, The Pyjama Factory and homeware label Honeypot.
What kind of deals are on Amazon Prime Day?
If last year is anything to go by, we’ll see two types of discounts available in 2020’s sale: Lightning Deals and Deals of the Day.
As the name suggests, Lightning Deals will be flash sales, running for a short, fixed period with a limited number of products available. You need to be quick to grab them, because once they’re gone, they’re gone.
Meanwhile, Deals of the Day is slightly less of a mad scramble. They spotlight deals on a specific product that are good for the whole day.
All this, including unlimited delivery, with more products available for next-day or in some cases, same-day delivery.
As well as products, members should also be able to nab deals, offers and exclusive content from Amazon Music, Prime Video and Twitch Prime.
Are there any deals on right now?
Yes! There are early savings to be had with deals live from September 28. Here are our top picks:
- Ring Spotlight Cam - was: £199, now: £139
- Philips Series 5000 Trim-n-Flow PRO Technology Hair Clipper - was: £53.99, now: £34.99
- Toshiba 800 w 20 L Microwave Oven - was: £66.11, now: £55.99
- NESCAFÉ Dolce Gusto Genio S Automatic Coffee Machine - was: £89.99, now: £59.99
- Amazon's WiFi system eero 3-pack - was: £249, now: £149.40
- Indoor smart security camera Blink Mini - was: £34.99, now: £24.99
- Amazon Music - just £0.99 for four months
- 50 per cent off movies and TV shows to rent or buy on Prime Video
- Three months of Audible for free if you subscribe to Prime from September 27-October 28
- Three months of Kindle Unlimited for free if you subscribe to Prime from October 1-14
- Spend £15 on Kindle Books between October 1-12 and get a £5 book credit
- 50 per cent off Amazon Fashion - brands: Aurique, Iris & Lilly, find. and Truth & Fable
- 20 per cent off selected Amazon brands - AmazonBasics, Mama Bear, Solimo and Happy Belly
Amazon has a Daily Deals page which run for 24 hours. Here's where you'll find deals on a host of categories, from Amazon devices like Kindle, Echo and Alexa to furniture, kitchen tools, beauty and tech. There's also a Deals Under £15 section which should delight bargain-hunters.
Which brings us neatly to the next, crucial section...
Is it worth shopping on Amazon Prime Day or should you wait till Black Friday?
According to our friends over at Amazon, "Throughout Prime Day, members can shop with confidence that they’re getting low prices that won’t be beaten this year."
Do you need an Amazon Prime account to take part?
Yes. The sale is exclusively for Prime members so you need to be signed up if you want to bag all the bargains in Amazon’s annual sale. As well as next-day delivery on thousands of products, Amazon Prime membership also opens up a world of video, books and music streaming services.
Students can get in on the action with Amazon Student, which costs £3.99 a month, and comes with a whole raft of discounts and offers for those studying.
How much does Amazon Prime membership cost?
You can either pay £7.99 a month or pay a £79 annual fee.
If you haven’t signed up yet and you’re hesitating, you can try a free 30-day trial before the sale and see how you like it.
Get Amazon Prime membership now
What is included with an Amazon Prime membership?
There are over 150 million members who can have unlimited One-Day delivery on million of items and even Same-Day delivery.
It also includes; Prime Video, Prime Music with access to over two million songs, Audible Channels, thousands of books and magazines at Prime Reading, unlimited photo storage with Amazon Photos, Prime Gaming, early access to Lightning Deals and one free pre-released book a month with Amazon First Reads. You can also do your weekly food shop over at Amazon Fresh.
