Wallets at the ready: Amazon has announced another Prime sale for autumn.
Continuing its trend of holding an October sale, as it has done for the last two years, the event is back - and it promises to be bigger than ever.
Called Amazon Prime Big Deal Days, it will be the third big discount sale the retail giant has held this year, following a spring event and, of course, the flagship Amazon Prime Day, which took place in early July 2025.
A busy few months of hosting and celebrating lie ahead, so Amazon's October sale offers an excellent time to replace tired appliances and electricals well ahead of the festive period.
Need a deeper freezer to store all your Halloween party canapes? A smart TV to hunker down in front of and watch winter movies with family? Or how about an air fryer to help make Christmas lunch this year? Amazon will have it all, and then some.
When is the Amazon Prime Big Deal Days sale?
The event will kick off on October 7, running until midnight on October 8. That means 48 hours of epic deals, plenty of time to cross off everything on your wishlist.
Can anyone take advantage of the deals?
Like the tentpole Amazon Prime Day held in the summer, this event is open to Prime members only. If you haven't signed up yet, now's the perfect time to do it - you won't be able to take advantage of the deals otherwise.
What deals can I expect in the sale?
This year, Amazon has promised savings of up to 40 per cent across all categories: think home, kitchen, electronics, toys, fashion, and beauty & self-care and across popular brands such as Crocs, De’Longhi, Levi’s, Ninja, and OURA.
Is Amazon Prime worth signing up for?
As someone who has paid for a subscription for more than six years, I can wholeheartedly vouch for its use.
From watching blockbuster releases on Prime Video (not to mention viral shows like The Summer I Turned Pretty and The Girlfriend) to ordering last-minute home improvement tools when I want to DIY over the weekend, my Prime membership is one of the most used subscriptions I have.
Members also have access to endless reading materials in Amazon Reading, while gamers can plug into Amazon’s Twitch service, a huge library of epic games to discover, download and get lost in. There are lots of other perks too, like free Deliveroo delivery and money off recipe boxes.
How much does Prime membership cost?
It's priced at £8.99 a month, or £95 for an annual fee, which works out to just 26p a day (on the yearly option). If you’re in education, Student Prime memberships cost £4.49 a month, or £47.49 annually, so if you’ve got a student living under your roof, why not get them to sign up for the whole household and save half price on standard membership fees?
The other option is to sign up for a free trial to see how you like it - and take advantage of those juicy October Prime Big Deal Days while you're at it.
Are there deals available now?
On Amazon, deals are a daily occurrence. While they’re not at sale prices just yet, I’ve spied plenty of bargains ready to be scooped up right now, across home, tech, furniture, food and drink and more.
Shop now
Ninja Foodi StaySharp Knife Block with Integrated Sharpener Deluxe 6-Piece Set
Available in 5, 6 and 12-piece sets (the largest set includes six additional steak knives), the Ninja StaySharp Knife Block is a brilliant kitchen accessory investment if you’re not the type of home chef that switches between multiple different brands and types of knives depending on your mood, or what you’re cooking.
The StaySharp Knife Block streamlines the home kitchen experience tenfold and is a value-for-money investment in owning consistently sharp knives – without the need to purchase an additional, likely cumbersome and fiddly v-groove knife sharpener.
The included knife set, no matter which option you go for, consists of a selection of elegant, perfectly weighted, and brilliantly designed 22-degree blades. Equipped with delightful ergonomic handles, they have the look and feel of a professional set at a fraction of the cost.
Was: £179.99
Buy now £149.99, Amazon
Apple 2025 MacBook Air 15-inch Laptop with M4 chip
It’s rare to see discounts on Apple’s latest MacBook Air. But, naturally, Amazon Prime Day is an exception. Right now, there’s over £150 off this 2025 version.
Was £1,199
Buy now £1049.00, Amazon
Philips 5000 Series NA555/09 Dual Basket Steam Air Fryer, Brushed Steel
Philips' fryer not only offers two roomy side-by-side baskets (one 6L and one 3L) to cook different ingredients at varying temperatures, but the larger of the two can also handle steam cooking.
Proving air frying need not only be reserved for making guilty pleasures like chips and chicken wings that much more saintly, the steam cook addition is ideal for health-conscious diners, keeping the inside succulent while crisping up the exterior of various ingredients. Use it for fish, veggies, dumplings - even cookies! - knowing you're preserving up to 87 per cent more nutrients than boiling.
The best part? The larger basket comes with steam cleaning, so there’s no need to scrub away at stubborn stains. We just wish this worked on the smaller basket too.
Was: £249.99
Buy now £189.00, Amazon
Oral-B iO9 Black Onyx Electric Toothbrush with Charging Travel Case
Ensure a gleaming pair of chops for 2024 and beyond with the gift of Oral-B's iO9 toothbrush. It offers seven modes to personalise your twice-daily brushing habits and once paired with the app, offers 3D tracking to ensure you're getting a dentist-level of clean. It comes with a charging travel case so you won't have to go without when you're away from home.
Was: £500
Buy now £200.00, Amazon
Duux Threesixty 2 Smart Fan Heater
A machine with figurative firepower, the Duux ThreeSixty is a great smart heater designed to warm up small and medium-sized rooms quickly and efficiently.
Cylindrical in design, it uses a fan to cascade heat from the top, flooding the room with warmth to keep you in blissful toastiness. There's no worry about having it on while you're working or watching TV; it has a Quiet Mark accreditation, which means you'll barely notice it when it's on.
The Dutch-made device is a sturdy little thing that's available in a choice of white or grey, but still features a tip-over safety switch in case of accidental knocks, and auto shut-down in case it overheats. Control three heat settings on the unit or via a smartphone app.
We've found that using it for a few hours in the evening is enough to keep the room cosy all night long. A smart winter investment in more ways than one.
Was: £119.99
Buy now £80.00, Amazon
Shark SmoothStyle Heated Brush and Comb
Everyone deserves good hair days. Shark's hot brush, the SmoothStyle, can be used on both wet and dry hair, using three temperatures to tame locks, add volume and leave it with a mirror shine. The supersized brush means Hollywood-worthy curls are never far away.
The tool is blissfully light at less than 1kg and comes with a carry case so they can pack it for trips away too.
Was: £99.99
Buy now £56.98, Amazon
Philips Viva Collection Compact Juicer
Best for: a mini juicer for countertops with limited space
If kitchen worktop space is a concern, this juicer from Philips may be your best bet. Mini but mighty, it offers all the produce-squeezing benefits of its peers.
Add your pineapples, carrots or lime in the top of the device and get up to 1.5L of juice in one fell swoop - that’s enough to hydrate the whole family or to get a batch to drink over the next few days.
This is a really easy device to use with no complications, mess or fuss. Cleaning is also super simple thanks to the brand’s Quick Clean technology. The only time this may cause a little bit more work is if the filter gets blocked. But even then, it’s easy to fix - just dismantle the transparent container and empty.
Was: £75
Buy now £69.00, Amazon
Amazon Fire TV 43-inch Omni QLED series 4K
Best for: Amazon fans
If you’re already deeply embedded in Amazon’s tech ecosystem, with an Echo in every room and Alexa built into your socks, then this is definitely worth looking at. It’s built around a 4K HDR QLED panel in a variety of sizes up to 65 inches, and has the same Fire TV experience you’ll know if you’ve ever plugged a Fire streaming stick into any other telly, along with the ambient display that shows pictures when in standby and Alexa widgets too. There are mics built into the TV so you can use voice control directly, without relying on a remote or nearby Echo device, but you’re very much locked into the Amazon experience here, as you might expect.
There are four HDMI ports, but only one hits the 2.1 standard, with the others lagging behind at 2.0. This means you’ll need to be careful which port you plug into if you want to use the newer features with an external device.
Was: £549.99
Buy now £359.99, Amazon
JHY DESIGN Rectangular Tabletop Fire Bowl Pot with Four-sided Glass
Consider it an active piece of art. This fire bowl protects viewers from the flames with four glass panels, giving you an unobstructed 360 view. The vent-free design can be placed practically anywhere in the house (given there’s enough clearance around it) to add gentle warmth and a cosy ambience.
Was: £30.98
Buy now £29.99, Amazon
eufy L60 Robot Vacuum Cleaner
It's about time those robots started earning their keep. Robot vacs, once the future, are now here, ready and waiting to clean your floors with just a few simple commands. It uses laser navigation and edge cleaning to leave hard floors and carpets spick and span.
Buy now £189.99, Amazon
Braun All-in-One Style Kit Series 7 MGK7470
Get all your grooming needs sorted under one roof with Braun's styler. It can manage 16 jobs in one, from tidying up designer stubble to sorting out hair - heck, even manscaping. The battery-powered tool comes with a razor to see to those finer details.
Was: £99.99
Buy now £67.99, Amazon
