Welcome to The Standard’s Amazon Prime Big Deal Days command centre.
This isn’t just another shopping extravaganza; it's a 48-hour showdown of digital discounts, uniquely designed to test your reflexes and your nerve - but not your bank balance.
We’re just over halfway through Amazon Prime’s Big Deal Days 2025, a sales event of two days packed with flash deals, limited-time offers and sitewide savings – all exclusive to Prime members. Running until midnight on October 8, this is one of Amazon’s biggest sale events outside Black Friday, and there are still plenty of deals to be found.
From sleek tech and beauty staples to fitness must-haves, Amazon’s slashing prices on everything that’s been crying out for a discount. But in a sea of flashing labels and limited-time offers, how do you separate the ‘great deal’ from the ‘just okay’?
Well, that’s where Standard Shopping’s blog comes in. Think of it as your personal filter, your deal radar, your bargain bodyguard.
Over the next 48 hours, we’ll be live-blogging the standouts, flagging the hidden gems, debunking the fluff, and rescuing you from buyer’s remorse. Whether you’re hunting for a state-of-the-art coffee machine, or just trying to see how many Alexa-enabled gadgets one household really needs — we’ve got your back.
So, fasten your seatbelts: the Prime Day ride begins now. Follow this space to skip the noise, and bag the biggest and best bargains.
Who can access Prime Day deals?
This sale is exclusive to Amazon Prime membership holders. If you’ve been putting off getting that subscription, there’s never been a better time.
For £8.99 a month, you’ll also be able to access fantastic, exclusive streaming content through Prime Video, major tunes through Amazon Music, and a wealth of other opportunities across gaming, reading, audio and entertainment.
How much is Amazon Prime membership?
It’s just £8.99 a month (or £95 a year if you’d rather pay annually). Students get a sweeter deal at £4.49 per month or £47.49 per year. If you’re still not sure, sign up for a 30-day free trial to try before you buy.
Key Points
"Like sleeping on a cloud" - The Simba pillow transforming sleep quality
23:30 , Abha ShahA good pillow can transform your life, helping you get that good quality kip that you need to function on all cylinders.
Sleep expert Simba has used space research in the design of its Stratos pillow, which is height and tension adjustable to ensure the perfect Goldilocks-esque fit. It's on sale right now, but be quick. With reviews like "it was worth EVERY PENNY, and I can't recommend it enough!", stocks won't last long.
Was: £109, now: £87
Always losing your keys or luggage? The tech that will always keep them in sight
23:15 , Abha ShahThe Apple AirTag is round like a coin and finished in always-appealing minimalist stainless steel and white.
It measures as measly 31.9 x 8.0mm and weighs in at an almost imperceptible 11g, meaning that once ensconced in a keychain and attached to your precious things, you’ll never really notice it’s there at all.
Was: £119, now: £84
Forever blowing bubbles
23:00 , Abha ShahWhether you like the idea of a nostalgic kitchen addition or want a more eco-minded way to drown your sparkling water addiction, SodaStream's sparkling water maker is a must-have.
The cordless and battery-free machine can do so much more than carbonate H20. Pick up some of the flavours in its menu to make your own supply of cola, lemonade and more at home.
Now 53% per cent off!
Was: £109.99, now: £52.24
Nothing to see here
22:45 , Abha ShahIt’s always cheaper to buy a handset outright instead of taking out a contract. It’s now a more affordable prospect thanks to Amazon Prime’s Big Deal Days where this Nothing Phone (3a) is part of the deal bonanza.
The device boasts 32MP front camera and can zoom by 30x, offering a new level to your picture-taking.
Was: £329, now: £269
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Good vibes only
22:30 , Abha ShahCustomers rave about this suction toy, now in Amazon’s Big Deal Days sale
This top-rated adult toy should live in every woman’s bedside cabinet. It’s discreet, has six speeds to play with and is waterproof, so you can use it practically anywhere.
Was: £99.99, now: £64.99
Are you getting enough? Magnesium, that is
22:00 , Abha ShahThe secret weapon for fitness professionals, we could all do with a little more magnesium in our lives. This Prime Day, magnesium supplements cost a little less with Nutrition Geeks' Magnesium Glycinate 3-in-1 Complex in the mix.
The vegan capsules offer high absorption to support relaxation and sleep while boosting energy naturally.
Was: £9.98, now: £8.99
Lip colour that stays put all day? It's a Wonder
21:30 , Abha ShahTired of lipstick that won't stick around all day? You need Wonderskin, the viral lip stain that lasts through hours of drinking, eating, chatting and laughing.
Available in a variety of pink, red and nude tones, the rich matte tint needs just 30 seconds to work its magic - and the payoff? Well, it lasts for hours.
Refreshingly low maintenance, I'll take one in every shade.
Was: £18, now: £14.45
A goose down duvet for 39% off? Yes please
21:15 , Abha ShahCall it a silver lining if you must, but wrapping yourself up warm in bed is one of my favourite things about winter.
It’ll be yours too if you invest in this luxe goose down duvet with a 13.5 tog rating, which comes with a breathable cotton shell and a 3D baffle box design to keep the stuffing evenly distributed.
Was: £111.95, now: £73.18
Pillow talk
21:00 , Abha ShahFor sleepers and snoozers fed up with inadequate pillows, this Amazon deal could be the ticket to a more restful experience. BedStory is offering its two-pack of hotel-quality pillows for 20 per cent off the RRP.
The down alternative is fully supportive and will suit most sleep styles, whether you prefer to nod off on your back or side.
Was: £33.99, now: £27.19
It techs two, baby
20:45 , Abha ShahLooking for Amazon tech deals? The Big Deal Days sale is the perfect time to buy. It’s when you’ll find everything from Kindles to Fires, Echos to Ring Video doorbells at rock-bottom prices.
We’ve rounded up the finest deals on Amazon here.
Glow get 'em - Amazon's sale includes skin perfecting beauty
20:30 , Abha ShahSend blackheads and enlarged pores packing with this exfoliating fluid from Paula's Choice. The gel and rinse-free formula contains 2% BHA to gently shed dead skin, revealing the smoother, fresher layer underneath.
One customer said: "it smoothed out the texture on my forehead and face. I’d go as far as saying it minimised my fine lines too!"
Was: £35, now: £27.65
Fancy a pair of smart curtains to open and close your blinds for you in the morning?
20:15 , Abha ShahThis nifty gadget uses magnets to pull and push the curtains together and can be operated by a phone app, so there’s not another remote control to remember (and inevitably lose).
It even works on heavy curtains weighing up to 15kg and operates super-quietly at 25dB. Oh, and it works with voice commands too! The future is here.
Was: £89.99, now: £67.49
These Amazon deals are on Fire
20:00 , Abha ShahWhen Amazon throws a big discount event, its own-brand line of home and personal tech is the first in line to get the deepest discounts.
From Kindles and Fires to Echoes and Ring Video Doorbells, there’s plenty of tech to bring your house up to spec.
Chop to it
19:45 , Abha ShahLooking for a way to make cooking prep a bit more fun? This wooden chopping board, made from carbonised rubberwood and oak, is just the ticket.
The striking pattern comes with a non-slip base to keep it steady on counters, and it comes with side handles carved into the inner sides, so it can double as a tray or grazing board too.
Was: £22.99, now: £25.49
End bedtime temperature wars with this electric blanket cut by more than 50%
19:30 , Abha ShahThey say you should never go to bed on an argument, and with Silentnight’s Dual Control Electric Blanket, the chances of that are greatly reduced. As the name suggests, the bed warmer allows you to control your side independently, so you can find the perfect level of toasty without affecting your bedfellow.
Was: £64.99, now: £30.39
Elevate your walls with this vintage-inspired art find from Amazon
19:15 , Abha ShahAn art gallery transformation for your walls? At this price, why not?
There are lots of prints and sizes to choose from, but with a new season approaching, ripe orchard fruit feels most fitting.
Was: £13.99, now: £11.89
Gordon Ramsay’s favourite cookware has 20% off the RRP
19:00 , Abha ShahAmazon’s current sale has many gems, but if you’re a chef, one of the best things you can spend your cash on is HexClad’s cooking set.
The seven-piece line-up of frying pans and a wok comes with glass lids so you can see how your meal is getting on without disturbing the cooking process.
The high-spec pans are induction and dishwasher-friendly, so cleaning them is a total breeze.
Yes chef.
Was: £439, now: £351.20
Hang 'em high - This collapsible clothes rack is ideal for travel
18:45 , Abha ShahWhether you need a temporary wardrobe or you want to find a way to hang your clothes properly when you’re travelling, this portable rack is a lifesaver.
The collapsible and extendable design is fitted with four non-slip feet, readying it for practically any surface, and it can hold nearly 8kg at its maximum capacity.
Was: £35.99, now: £27.99
Keep that new car smell for longer
18:30 , Abha ShahKeep your motor gleaming with VAX's spot cleaner, which comes with plenty of attachments to eliminate everyday dirt, stains, spills and even, er, pet accidents too.
One five-star review said: "Despite its small size, it delivers strong suction and removes stains quickly—ideal for dealing with spills on carpets, sofas, and even car seats."
Was: £139.99, now: £84
This adorable crab-shaped spoon holder is 41% off in Amazon's sale
18:15 , Abha ShahA cute crabby friend is exactly the kitchen helper you’ve been looking for.
The silicone design can rest on bubbling pans without picking up the heat, meaning you can keep used stirring spoons off the countertop.
Was: £16.90, now: £9.95
Is this the best phone deal in the Galaxy?
18:00 , Abha ShahGet one of 2025's hottest handset launches in your pocket for less this Prime sale.
Released at the start of the year, Samsung's Galaxy S25 Ultra is loaded with the latest AI features, boasts a whopping 1TB of storage and comes with an S Pen so you can draw, write and circle to search without smearing fingerprints all over the screen.
Was: £1549, now: £1309
Take 33% off the RRP of this Fitbit
17:45 , Abha ShahMake the world your gym with the Fitbit excellence that is the Inspire 3.
Small and light and available in a mustard yellow, the Inspire links to your phone and the Fitbit app therein over Bluetooth 5.0 and, alongside the colour AMOLED display, can be operated via two haptic buttons on the case.
Was: £84.99, now: £56.99
Sales smarts - 75-inch smart TV is in Amazon’s Prime sale
17:30 , Abha ShahFrom festive films to watching the new series of Celebrity Traitors, the next few months will be packed with great telly.
If you’re looking for a set to take your viewing experience to the next level, this 75-incher from Samsung is perfect. The 4K set comes with colour volume and Samsung Vision AI, plus all the shows you could hope to stream.
Now 32% off - Was: £1256, now: £849
Right hair right now
17:15 , Abha ShahThis three-in-one supplement promises to transform hair, skin and nails via a carefully curated selection of micronutrients: selenium, niacin or vitamin B3, zinc, iodine, vitamin C, and of course, biotin.
They work to stimulate collagen function, support your locks, and strengthen brittle nails. Consistency is key here, so stick with the supplements to maximise the results.
Was: £18.95, now: £9.66
Handpicked deals from your favourite Shopping team
17:00 , Abha ShahThere’s a lot of noise around Amazon’s Big Deal Days sale, but for expert recommendations that you can trust, it’s Standard Shopping you want on side.
We’ve curated discerning edits on everything from premium beauty to fashion, plus 20 of the best deals to jump on before stock runs out.
See the cream of the crop here.
Renter-friendly lighting that won't risk your deposit
16:45 , Abha ShahRenting is no longer an excuse for living in a poorly-lit space; not now you can get your hands on battery-operated spotlights.
These LED devices can be placed anywhere you need a little extra light, adding ambience to your space that the big light just can't rival.
Was: £23.99, now: £19.82
Fed up of the fuzz? This IPL hair removal device promises two years of smooth skin
16:30 , Abha ShahIf you’re looking for a way to reduce body hair, say hello to Ulike’s fuzz-busting gadget.
It comes with a smart skin sensor plus an ice cooling mode to make removal as pain-free as possible.
The kit also comes with a mini razor to get rid of strands in smaller, awkward areas and a pair of protective glasses to put on when its in use.
Was: £295, now: £275
Is this deal the perfect gift for your green-fingered foodi friend?
16:15 , Abha ShahGrow your own fresh herbs year-round with this smart tech device that features built-in sensors, Smart Soil, and an adjustable LED grow lamp.
Add basil, peppermint, lavender or coriander refills and have fresh flavour on hand no matter the season.
Was: £95, now: £79.99
This Amazon Fire TV stick is currently 57% off in the Prime Big Deal Days sale
16:00 , Abha ShahThe device revolutionises the TV watching experience, offering access to shows from iPlayer, Prime Video, Netflix, YouTube, and more in one place.
This streaming media player gadget supports Wi-Fi 6 and comes with a remote control with built-in Alexa functions. Simply plug it in to start advanced 4K streaming on shows, browse the web and access music and apps in mere minutes.
Was: £59.99, now: £25.99
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These are the best-selling products in Amazon’s Big Deal Days sale
15:48 , Abha ShahAmazon’s Big Deal Days sale is almost over, but that means the stats have come in on what the most popular buys have been so far.
The top 100 bestselling products span all categories, from tech and gaming to beauty and toys. And yes, air fryers are in the mix too.
I’ve picked out the best options from the top 100 products here.
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A supplement a day
15:45 , Abha ShahA healthy diet and great sleep are all good and well, but who doesn’t need a helping hand every now and again to boost their system?
With Amazon’s Big Deal Days sale running until midnight tonight, now’s the time to splash out on a great multivitamin for less. Wild Nutrition’s promises to boost focus, beat fatigue and support hormonal balance.
Was: £38, now: £30
Scents of occasion
15:30 , Abha ShahAftershave collection in need of a reboot? It’ll cost up to 61% less during Amazon’s Big Deal Days if you pick BOSS’s woody Bottled Night.
The 200ml EDT has been given a heavy markdown in the sale, making it perfect for a little self-gifting.
Was: £119, now: £46.75
This family-friendly air fryer can cook 10 portions at once
15:00 , Abha ShahIf you’ve been waiting for a whale of an air fryer deal, now’s your chance to lampoon a stunner.
From Breville comes this generous 11L appliance, which can make up to 10 portions of food at once - perfect for anyone with a big, hungry family or ravenous group of mates. With 12 cooking modes, there’s plenty of choice to rev up the dinner rota.
Was: £215.99, now: £119.99
Who knew Amazon did great fashion deals too?
14:45 , Abha ShahWhen it's hot one minute and cool the next, a biker jacket is the perfect thing to wrap around your shoulders. Vero Moda's comes in sizes XS - 2XL in a classic black, which goes with practically everything.
Was: £48, now: £33.96
Come fly with me
14:30 , Abha ShahIf you’re trying to keep a cheap holiday cheap, avoiding baggage fees is a must. Invest in a decent underseat bag, learn to roll all your clothes, and you’ll be laughing.
This VANKEV one has been measured for easyJet’s free bag requirements, so you know you won’t get caught out at the departure gate.
Was: £41.99, now: £34.84
Loop’s chic noise reducing headphones are in Amazon’s sale
14:00 , Abha ShahProtecting your hearing has never felt chicer thanks to Loop. The ear specialists have developed the Engage 2 ear plugs - and they’re now in Amazon’s Big Deal Days sale.
Pop them in to reduce noise by 16dBs, whether you’re at a gig, game or just want to drown out the din of London traffic.
Was: £29.95, now: £20.95
The LED mask that can turn back time
13:30 , Abha ShahIs in Amazon’s Big Deal Days sale! If you’ve ever been curious to try an LED mask, CurrentBody has put its red light therapy gadget in the sale with prices falling by £40.
It helps lessen the signs of ageing - goodbye, fine lines - and gives your complexion a brighter but more balanced look.
Was: £1071, now: £799
Time to act: This gorgeous Tommy Hilfiger watch could be on your wrist soon
13:15 , Abha ShahWith its navy silicone strap and bronze frame, this is some seriously sweet wrist candy from Tommy Hilfiger. The analogue design features day and date sub-dials, adding to the sports watch look, and is water resistant, so it will survive occasional and temporary dunking to 5ATM.
Was: £90.99, now: £74.99
Our Place’s cult cookware set is now at its lowest price for 30 days
13:00 , Abha ShahIf you’re talking aesthetic cookware, few do it with as much aplomb as Our Place.
From The Always Pan to the Wonder Oven, they brighten up your counter and make meal prep that much more fun.
Amazon has put the entire 13-piece cookware set in its Big Deal Days sale, making an upgrade feel, well, pretty inevitable.
Was: £295, now: £275
Sounds like a smashing deal
12:30 , Abha ShahYes, all TVs come with built-in speakers, but if you want to take your audio to the next level, a great soundbar is non-negotiable.
Amazon’s latest Prime sale makes the investment a little lighter on your wallet - this Sennheiser model is in the discount event, with more than £200 wiped off the RRP.
Was: £1071, now: £799
I tell all my friends to buy this exact travel pillow
12:00 , Abha Shah…because it actually works. Less of a pillow, more of a neck brace, Trtl has nailed the art of upright sleeping without developing a crick in your neck.
This wraparound pillow design supports the neck and shoulders while you catch your 40 winks, ensuring you land perfectly refreshed and ready to go.
Was: £59.99, now: £44.99
Deals on Dyson
11:30 , Abha ShahIt’s a parade-worthy event when Dyson’s innovative products go on sale.
They’re in Amazon’s Big Deal Days event right now, with everything from hair tools to hoovers in the mix, including the Airwrap i.d, knocked down by £120.
Stave off autumn's chill with CK's jacket, now in the Amazon sale
11:15 , Abha ShahWith the weather cooling, now is the perfect time to invest in a warm outer layer. CK's padded jacket is ideal for transitional weather and is in Amazon's sale in a variety of sizes and colours.
Was: £79.95, now: £67.95
Nivea’s grooming advent calendar is 53% off in the Prime Day sale
11:00 , Abha ShahSo often beauty advent calendars are geared towards women - what about the blokes, eh?
For the guys who want to take better care of their skin in December, Nivea Men’s 24-window advent calendar is the perfect buy.
The 2025 design is 53% off right now, making it perfect for bagging early and surprising someone special on December 1.
Was: £69, now: £28.50
Walk, walk, fashion baby
10:30 , Saskia KemsleyOctober’s a great month for a wardrobe refresh because it’s when cold season staples really become essential.
It could be a new pair of jeans, fresh basics, some knitwear, the latest sneakers or some party szn jewellery ready for December. Either way, you can browse everything from Tommy Hilfiger to GANT, Adidas and Swarovski in the sale.
Shop the best fashion deals in Amazon’s Big Deal Days here, as curated by a stylist.
One ring to rule them all
10:15 , Abha ShahWhat's that you're after, a subscription-free smart ring with battery life that lasts up to six days?
Find everything you're looking for in Ultrahuman's Ring AIR, which offers comprehensive fitness tracking, health monitoring and sleep stats all in one unassuming-looking wearable.
Was: £329, now: £279.65
Polly put the kettle on
10:00 , Saskia KemsleyNinja’s state-of-the-art kettle is a best seller every Prime Day for a reason. The sleek kettle comes equipped with six pre-set temperatures ranging from 60°C to 100°C at the touch of a button. My favourite feature is the quick boil, which produces enough of hot water for a cup of tea in under 50 seconds.
Was: £99.99, now: £64.99
Spot the difference
09:30 , Saskia KemsleyOne of our all-time favourites within the Vax range, the lightweight, portable, and packable SpotWash Home Pet-Design Duo is a brilliant stain-busting tool for those with smaller spaces and less ample storage solutions.
Was: £199.99, now: £96.99
Walkathon, anyone?
09:30 , Saskia KemsleyWalking treadmills are all the rage these days, especially when placed under WFH standing desks. Save a tenner on this 80cm option from Superun.
Was: £94.99, now: £84.99
Our cards are on the table
08:30 , Saskia KemsleyTruly. We’re bringing you the best possible fashion deals for Amazon’s October sale, and this chic and sophisticated cardholder from Tommy Hilfiger is one of them.
Was: £45, now: £20.85
Wake up and smell the bargains
08:00 , Saskia KemsleyWith the leaves turning and the first chill creeping into our mornings, there’s never been a better time to upgrade your at-home brew ritual.
Whether you’re after a compact espresso maker for your work-from-home desk or a fully automated grinder-and-brew powerhouse for weekend indulgence, this sale is shaping up to be a coffee lover’s playground.
Shop the best coffee machine deals for Prime’s Big Deal Days here
Listen-up!
07:30 , Saskia KemsleyYou’ve heard of tablescaping, but what about bookshelf-scaping? The art of curating the perfect bookshelf requires some interior mastery, but this shelf home speaker from Bang & Olufsen will make guests think you’re a veritable interiors and audio technical expert. Pretty and practical.
Was: £900, now: £640.99
The ultimate skincare magic wand
07:00 , Saskia KemsleyTherabody’s TheraFace Depuffing wand is a staple among the stars – especially when it comes to getting red carpet-ready. It delivers science-backed cold and heat therapy treatment in seconds to reduce puffiness, rejuvenate tired eyes and minimise the appearance of pores. Early mornings and late nights are no match for this gadget.
Was: £129, now: £199
Lumie, make Sunrise by Norah Jones my wakeup song
06:00 , Saskia KemsleyNever is a sunrise alarm clock more appreciated than during the depths of winter. The Lumie alarm clock wakes you with a gradual sunrise of between 15-90 minutes (you choose) with the ability to customise your wake-up sound.
Was: £229, now: £179
Exfoliation station
05:00 , Saskia KemsleyFOREO’s diamond microdermabrasion device (known as Kiwi) uses vacuum suction to empty pores, leaving them smooth, free of gunk and visibly minimised in minutes. It also utilises three Adamas diamond tips to exfoliate the top layer of skin, which helps to boost product absorption, reduce scarring and fade fine lines.
Currently 41% off.
Everyday skincare, the K-Beauty way
04:00 , Saskia KemsleyMeaning “everyday” in Korean, cult-favourite skincare brand Haruharu, beloved for its focus on natural ingredients, has been heavily discounted for Amazon Prime’s Big Deal Days.
Its beloved Black Rice Probiotics Barrier Essence could pass as a dupe for Rhode Beauty’s Glazing Milk, with additional skin-boosting benefits like a barrier-strengthening five-ceramide complex.
Shop the best Haruharu Wonder deals here
Shop the best beauty deals here
DIY and Craft heaven
03:00 , Saskia KemsleyEver wondered how all those TikTok and Instagram DIY-ers seem to be able to speedily and seamlessly cut, stick and iron-on a myriad of complicated designs? It’s through one of many Cricut maker machines.
These die-cutting machines are designed with the home-crafter in mind and make creating custom vinyl decals, specialised engravings, stickers, cake-toppers, premium birthday cards, and so much more accessible to the untrained but eager enthusiast.
The Cricut 3 mega bundle is currently 66 per cent off.
Was: £739.99, now: £249.99
Time is golden
02:00 , Saskia KemsleyOver 60 per cent off a present that is sure to delight your significant other come Christmas? That’s the beauty of Amazon’s Big Deal days. This Tommy Hilfiger gem features a yellow gold sunray dial embellished with dazzling crystals.
Was: £189, now: £78.99
Zip-it
01:00 , Saskia KemsleyMid-layers are the key to surviving the harshest winters. This 100 per cent cotton option from Gant is not only stylish, but incredibly practical. Right now, it’s 60 per cent off.
Was: £120, now: £48.55
Best believe I’m still bejewelled
Wednesday 8 October 2025 00:00 , Saskia KemsleyThanks to eye-catching contemporary designs and endorsements by the likes of Bella Hadid, Swarovski is experiencing quite the renaissance – and is set to be on many a Christmas wish list this season.
Was: £220, now: £119
Sugar and spice and everything nice
Tuesday 7 October 2025 23:30 , Saskia KemsleyFrom luxury brands like Elemis and Molton Brown to tried-and-tested favourites L’Occitane and Sanctuary Spa, with all of the Baylis & Hardings, Neal's Yards, Elizabeth Ardens and Olaplexes somewhere in between, you can bag an amazing range of brands for far less than the RRP thanks to Amazon’s Big Deal Days.
Stock up on your go-to products or buy that one formula you’ve been dying to try, which usually feels a little too expensive here.
Catch flights, not feelings
Tuesday 7 October 2025 23:00 , Saskia KemsleyA mantra made all the easier to follow thanks to this heavily discounted expandable hand luggage from American Tourister. It comes with a fixed, three digit recessed TSA lock, is lightweight and rollable thanks to double wheels.
Was: £145, now: £79.90
Stay fit as a fiddle this winter
Tuesday 7 October 2025 22:30 , Saskia KemsleyTrack your personal health and exercise stats with ease thanks to this bargain on the Google Fitbit Inspire 3, which comes with six months of premium membership. It’s on sale in three pretty hues: morning glow, pastel pink and onyx black.
Was: £84.99, now: £59.99
Rapunzel, Rapunzel!
Tuesday 7 October 2025 22:00 , Saskia KemsleyLet down your silky smooth, Olaplex-treated hair!
The No.4 Bond Maintenance Shampoo is beloved by professional hairdressers and at-home beauty enthusiasts alike. It replenishes, nourishes and strengthens locks for a salon-fresh ‘do every hair wash.
Currently 33% off.
Was: £28, now: £8.90
Feel the beat
Tuesday 7 October 2025 21:30 , Saskia KemsleyOne of the best audio deals we’ve come across thus far, you can grab yourself a pair of Beats Fit Pro wireless, noise-cancelling headphones for an incredibly impressive 55 per cent off. Featuring flexible yet secure wing tips for premium comfort, spatial audio with dynamic head tracking and other special enhancements from the Apple H1 chip – they’re a sound investment indeed (pun intended).
Was: £219.99, now: £100
Is it a bird? Is it a plane?
Tuesday 7 October 2025 21:00 , Saskia KemsleyIt’s a premium, ultra high-tech beauty device from Swedish skincare saviour FOREO – which is offering a plethora of discounts across its range for Amazon’s Big Deal Days. Bring your beauty routine into the modern tech sphere with a FOREO device this winter, whether it be with the Luna cleansing brush, the Bear microcurrent toning device, or the Kiwi microdermabrasion machine.
Shop the best FOREO deals here
All mixed up
Tuesday 7 October 2025 20:30 , Saskia KemsleyWe’re spinning in circles over this eye-watering KitchenAid bargain. 37 per cent off a sleek, shiny and sophisticated 4.8L stand mixer? Just in time for Christmas bakes? Don’t mind if we do.
Was: £549, now: £347.20
Flip, fold and flex
Tuesday 7 October 2025 20:00 , Saskia KemsleyA workhorse’s best friend, the Lenovo IdeaPad Flex3i Chromebook practically defines versatility. Featuring crisp visuals on a 15.6-inch display, optimised audio, touch-screen interface, and powerful Intel N-Series processors packed into a less than 2kg shell, it’s the ultimate companion for those who often travel with work.
Was: £349.99, now: £159.99
Self-care starts here
Tuesday 7 October 2025 19:30 , Saskia KemsleyBed Head’s cult-favourite recovery shampoo and conditioner is a dream for dry, straw-like and damaged hair. Formulated to rejuvenate sorry locks while removing dirt and grime, this duo also fights frizz and softens tousles to deliver an all-over shine.
Was: £31.50, now: £11.99
Vanquish stubborn stains for good
Tuesday 7 October 2025 19:00 , Saskia KemsleyEvery bustling household needs a spot cleaner, fact. Whether your home is full of pets, kiddos or both, the Shark StainForce Cordless Spot Cleaner will help relinquish the panic that sets in as soon as something is spilled on carpets or upholstery. Combining Shark’s most powerful stain-fighting formulas with strong, sturdy, cordless sunction power – you simply can’t go wrong.
Currently 41 per cent off.
Was: £169.99, now: £99.99
Read all about it!
Tuesday 7 October 2025 18:30 , Saskia KemsleyLiterary deals are the unsung hero of Amazon’s Big Deal Days. Whatever your literary poison may be, the October sale is a perfect time to stock up on steamy, intellectual or spooky winter reads. Slippers and hot chocolates at the ready.
Looking fit
Tuesday 7 October 2025 18:00 , Saskia KemsleyBy far one of the more discreet fitness trackers, Google’s FitBit is a brilliant investment for those who don’t need to answer calls and texts on their smartwatch, but still relish in all the classic, techy bells and whistles. It comes equipped with up to 10 days of battery life, is water-resistant up to 50m, tracks your heart rate, stress, sleep and more.
Was: £84.99, now: £59.99
Oh so pretty
Tuesday 7 October 2025 17:30 , Saskia KemsleyMaybelline’s New York Lash Sensational Sky High mascara is a perennial best-seller for a reason. The washable, flake-free mascara instantly lengthens and volumises lashes with just one swipe – from root to tip. Though available in a myriad of eye-catching hues (if you’ll pardon the pun), the classic black has the best deal for Prime’s Big Deal Days.
Was: £12.99, now: £6.39
Shop the best beauty deals here
Muscle maximiser
Tuesday 7 October 2025 17:00 , Saskia KemsleyUp your creatine ante this Prime Day with the help of Warrior’s Micronised Creatine Monohydrate, which is currently a whopping 50% off. The easy-to-blend powder is not only vegan-friendly, but also formulated to help maximise lean muscle gains and gym performance while boosting performance and recovery.
Was: £19.99, now: £9.99
Fire bargains
Tuesday 7 October 2025 16:30 , Saskia KemsleyWhen Amazon throws a big discount event, its own-brand line of home and personal tech is the first in line to get the deepest discounts. In Shopping terms, it’s as sure as death and taxes, although a darn sight jollier than either of those two. Luckily, that sale has finally arrived.
From Kindles to Firesticks and Alexa-powered speakers, shop the best deals on Amazon-own tech here
A whole new world
Tuesday 7 October 2025 16:00 , Saskia KemsleyDelve into a world of mixed reality with the help of the Meta Quest 3, which can turn any room into your own personal cinema, fitness studio or fantasy adventure. You can pull up multiple screens at once to browse the web, invite friends to watch live concerts, and blend digital objects into the room around you with ease.
Was: £379.99, now: £299.99
Hot Pants
Tuesday 7 October 2025 15:30 , Saskia KemsleyWhether purchased as an early stocking filler or as an essential stock-up, you can’t go wrong with a half-price multipack of Calvins. Bad Bunny, who?
Was: £42, now: £22.87
Commuter’s dream
Tuesday 7 October 2025 15:00 , Saskia KemsleyCancel out the hustle and bustle of your morning commute with the help of a new pair of AirPods 4 – equipped with all the good stuff, like personalised spatial audio, up to five hours of listening time on a single charge, and up to 30 hours of listening time using the handy case.
Was: £119, now: £105
The ultimate guide to jaw-dropping deals
Tuesday 7 October 2025 14:30 , Saskia KemsleyUnsure of what exactly you're looking for during Amazon’s October sales, but know you don’t want to miss out? We’ve got you covered with a dedicated guide to the best of the best for the Big Deal Days. Whether you fancy a brand-new Dyson Airwrap, a KitchenAid Mixer or a pair of fuzzy slippers for cosy season, there’s something for everyone at fabulously discounted prices.
Hair for days
Tuesday 7 October 2025 14:00 , Saskia KemsleyEveryone wants a Dyson Airwrap to be waiting for them under the Christmas tree this year. Realised in a gorgeous patina and topaz colour, this Multi-Styler and Dryer is 21% off for Amazon’s Big Deal Days.
Was: £479.99, now: £379
Do your teeth a favour
Tuesday 7 October 2025 13:30 , Saskia KemsleyA whopping 62 per cent off, give your dental hygiene routine a major upgrade thanks to Amazon’s October sales with this Oral-B iO2 electric toothbrush. Promising 100 per cent cleaner teeth than a manual option, it’s tough on plaque, gentle on gums, and has three quiet intensity levels.
Was: £100, now: £37.99
An Apple deal a day
Tuesday 7 October 2025 13:00 , Saskia KemsleyIf you’ve been waiting for the perfect moment to buy a brand-new Apple handset, let this be it. The iPhone 16e is 10 per cent off for Amazon’s Big Deal Days – a deal that equates to £55 worth of savings. Built for Apple Intelligence, the phone is powered by an ultra-powerful A18 chip, has a supersized battery life, a 48MP two-in-one fusion camera, an all-new action button for accessing your favourite features, and so much more.
Was: £439, now: £494
Fix up, slice sharp
Tuesday 7 October 2025 12:30 , Saskia KemsleyA blunt kitchen knife is a dangerous kitchen knife. Stay on the cutting edge with this epic 33 per cent off deal from Ninja. The brand, best known for its powerful air fryers, has moved into the kitchen tool space, with its StaySharp Knife Block a standout offering.
The set comes with five knives and a pair of scissors to slice, dice, chop and trim like a pro.
Was: £179.99, now: £149.99
The winner takes it all
Tuesday 7 October 2025 12:00 , Saskia KemsleyBe a winner, not a loser, thanks to Apple's Bluetooth fobs, which means you'll never misplace your precious stuff again.
Sold as a set of four, the tiny gadgets can be attached to bags or slipped into a wallet or on a key fob, allowing you to track their whereabouts if and when they go walkabout through the Find My app. Set-up is as easy as one tap.
Was: £119, now: £89
Lit deals on Amazon's Firestick for Prime Big Deal Days
Tuesday 7 October 2025 11:30 , Saskia KemsleyGet the best of on-demand telly with Amazon's genius Fire Stick. The genius TV tech supports HD streaming and has voice-command through Alexa, making it easier to find your next must-watch. It's perfect for travel too - simply plug in when you get to your destination and catch up on all your favourite shows in minutes.
Find all the best Firestick options to snap up here.
Hey Mr DJ
Tuesday 7 October 2025 11:00 , Saskia KemsleyIs audio gold missing from your life? Give your personal sound system an upgrade thanks to Amazon’s deal on Bang & Olufsen’s wireless speaker. The waterproof device has three microphones and can go for 18 hours at top volume.
Was: £259, now: £170
My precious
Tuesday 7 October 2025 10:30 , Saskia KemsleyThe A-list's favourite health accessory is one of the best deals in Amazon's Prime Day sale. Oura's Gen3 fitness ring monitors your sleep quality, workout efforts and more. Oh, and the battery lasts absolutely ages too. One ring to rule them all.
Was: £249, now: £199
Two is better than none
Tuesday 7 October 2025 10:00 , Saskia KemsleyIf you're looking to upgrade home security, look no further than this exclusive Amazon bundle. It pairs a Ring video doorbell with Amazon's Echo speaker, allowing you to see and speak to whoever is at your front door without getting off the sofa.
They can be used independently or linked together to make your home both smarter and safer.
Was: £154.98, now: £69.98
Cook it up
Tuesday 7 October 2025 09:30 , Saskia KemsleyIdeal for students and small homes, the Ninja Crispi is a portable air fryer that allows you to cook from practically anywhere. The 3.8L design can make up to six portions in that shock-resistant glass PowerPod and is multi-use: use it to roast, recrisp and keep warm as well as air fry. What a powerhouse.
Was: £179.99, now: £129
“Alexa, add all to basket”
Tuesday 7 October 2025 09:00 , Saskia KemsleyIf there's one thing Amazon treats its Prime customers to on Big Deal Days, it's serious reductions on its own-brand gadgets.
Now's the time to upgrade your home tech and entertainment with Amazon's impressive discounts on everything from Kindles to Fire TV sticks, this year down to a shockingly low price.
Find the best Amazon tech deals to pick up on Prime Big Deal Days 2025
A deal that’ll have you buzzing
Tuesday 7 October 2025 08:30 , Saskia KemsleyBid farewell to unruly beards and wave hello to your smoothest electric shave yet with he help of the Philips Series 300 Wet and Dry.
With 5D pivot and flex heads which follow the contours of your face for a closer and more comfortable shave, you’ll no longer need the “my cat attacked me” excuse.
Was: £139.99, now: £54.99
Beauty is in the eye of the deal-holder
Tuesday 7 October 2025 08:00 , Saskia KemsleyIt’s bargains galore in the beauty section for Amazon Prime’s Big Deal Days 2025. From top-notch luxury brands like Clarins, Elemis and Olaplex to beauty tech from the likes of ghd, Babyliss and more – the deals are astronomically good this year.
Shop the best beauty deals in the Amazon sale here
Brushing up on the best deals
Tuesday 7 October 2025 07:30 , Saskia KemsleyIt's a run, don't walk scenario here, thanks to Amazon who has slashed the cost of this Oral-B electric toothbrush by a not-too-shabby 64 per cent.
The sinkside hero promises to leave gnashers gleaming, and it comes with a travel case so you can take it on hols too.
Was: £280, now: £160
Smooth operator
Tuesday 7 October 2025 07:00 , Saskia KemsleyWhat to do with body hair is a personal choice, but if you're looking to banish the fuzz, it doesn't have to mean endless trips to the salon.
Invest in future summertime convenience by bagging Philips' Lumea device, which comes with different attachments to use on various parts of the body.
Strawberry legs? Don’t know her.
Was: £509.99, now: £349.99
Boss the floss
Tuesday 7 October 2025 06:00 , Saskia KemsleyThe obsession with flossing spans dances to dental care. Ensure your pearly whites sparkle with Waterpik's cordless water flosser, which comes with three pressure settings to keep plaque at bay.
Was £85.46 now £69.99
Your morning brew, improved
Tuesday 7 October 2025 05:00 , Saskia KemsleyLet’s be real – brilliant coffee machines don’t come cheap. There’s never a better time to invest in a brand-new bean-to-cup delight or espresso-only beauty than an Amazon sale. From high-tech Sage devices to classic pod Nespresso machines, we’ve curated a selection of the best deals on offer for Amazon Prime’s Big Deal Days 2025
Shop the best coffee machine deals here
Hair to stay
Tuesday 7 October 2025 04:00 , Saskia KemsleyIf your mornings are as rushed as ours, you'll appreciate anything that gives you speedy results. Say goodbye to bad hair days with this three-speed Remington hairdryer, which comes with ionic technology as standard to minimise frizz and flyaways.
Was: £56.99, now: £19.99
Don’t get FO(am)MO
Tuesday 7 October 2025 03:00 , Saskia KemsleyMemory foam pillows are prized for their ability to prevent and protect against stiff necks.
This shape-retaining ergonomic option by Hydomi not only provides supportive relief but also helps open up airways for a healthier, more oxygenated sleep.
Was: £35.99, now: £22.55
There's Method in the Big Deal Days madness
Tuesday 7 October 2025 02:00 , Saskia KemsleyPrime Day can be a chance to save money on the essentials so you can splurge on the stuff you actually want. Cleaning discounts may not be the sexiest deals on offer, but the savings sure are.
Was: £16, now: £9.92
Roll out the red carpet for Hollywood-level curls
Tuesday 7 October 2025 01:00 , Saskia KemsleyWhether you’re after Hollywood-style curls or more of a beach babe look, you can achieve the hair of your dreams with Remington’s PROluxe rollers.
Curls will set on two different types of roller - there are eight medium-sized ones and 12 large - in as little as five minutes, making it more effective than a blow dry for most hair types. And, with 20 rollers, you can section and cover the entire head effectively so no strand goes uncurled.
Was: £59.99, now: £43.99
Click here to read the full blog on The The Standard's website
