It's one of the biggest online sales events ahead of Black Friday as Amazon makes up for its missed Prime Day during the summer with a massive two day sale extravaganza this week.
Starting at one minute past midnight on Tuesday October 13, thousands of deals will drop across the Amazon website as shoppers log on to make huge savings on top selling items.
Ahead of the full Prime Day sale, Amazon has launched some early bird deals on their key Alexa enabled devices, as well as money off several of their subscription services including Prime Video, Music Unlimited, Kindle Unlimited and Kids+
Amazon promises this year's sale - which was delayed from its usual summer slot while the world dealt with the pandemic - will have more deals than ever before.
There will be discounts across all categories including big savings on Amazon devices, plus up to 30% off toys and games, and up to 45% off across menswear, womenswear and childrenswear.
Today is also the last chance for shoppers to grab a £10 bonus to spend on Prime Day.
Amazon is offering Prime members who spend £10 with small businesses selling in Amazon’s store a £10 voucher to spend on Prime Day.
Prime members will also have exclusive access to more to the big sale deals as they drop. To take advantage of this early access you can sign up to a free 30-day trial at amazon.co.uk/primeday in advance of the event.
Early bird Prime Day deals to shop now include:
Echo Dot (3rd Gen) - £18.99 (RRP £49.99 a saving of £31)
Echo Show 5 - £39.99 (RRP £79.99 a saving of £40)
Echo Show 8 - £59.99 (RRP £119.99 a saving of £6)
Echo Auto - £29.99 (RRP £49.99 a saving of £20)
Echo Studio - £139.99 (RRP £189.99 a saving of £50)
Echo Flex - £13.99 (RRP £24.99 a saving of £11)
Echo Buds - £79.99 (RRP £119.99 a saving of £40)
Echo Dot (3rd Gen) + Amazon Smart Plug - £28.99 (RRP £74.98 a saving of £45.99)
Echo Dot (3rd Gen) + LIFX White Smart Bulb - £23.99 (RRP £64.98 a saving of £40.99)
Echo Dot v3 + Philips Hue Color Smart Bulb - £38.99 (RRP £99.98 a saving of £60.99)
Kindle Paperwhite - £79.99 (RRP £119.99 a saving of £40)
