Amazon has launched a new version of its Kindle, but this time it's aimed at children.
The new e-reader, Kindle Kids Edition , aims to help youngsters improve their reading and vocabulary skills.
It includes a protective case and a one-year free subscription to 1,000 child-friendly books in the Kindle book store, the tech giant confirmed on Monday.
The device also attempts to make reading fun with achievement badges to help motivate young readers to complete the next chapter, as well as features including a vocabulary builder and the existing 'Word Wise' aid.
Parents will also be pleased to know that it also comes with a two-year "worry-free guarantee", which means it can be replaced any time during that period for free if it becomes damaged or lost.
The new e-reader also features parental controls so that adults can monitor their children's activities.
The expansion follows Amazon's successful range of Kids Edition Fire tablets, which provides child-appropriate content through its Fire For Kids Unlimited subscription service.
Kindles remain as one of their most popular devices seeing as they offer several weeks of battery life and access to thousands of books in one place, available on the go.
The child's version will go on sale later this month on October 30 for £100.
Amazon's head of devices in the EU, Eric Saarnio, said: "With unlimited access to over 1,000 new and popular books in Fire For Kids Unlimited, kids can easily find books to match their interests and can bring a library of books with them wherever they go - all on a single, lightweight device.
"We build kids' products from the ground up, with three ideas in mind: first, kids want a device experience designed just for them; second, parents don't want to worry about the content their kids are viewing; and third, parents want tools they can trust to help manage their kids' device usage."
He added: "Fire For Kids Unlimited provides the perfect balance between giving kids access to the content they love within a place that's theirs, while providing parents with peace of mind knowing what their kids are enjoying is appropriate.
"Whether immersed in a good book, playing a game, or watching a movie, kids can enjoy fun content in an experience built just for them."
