Every year the Black Friday deals start earlier.
And this year Amazon has really upped its game by launching a sale almost two weeks in advance of the huge shopping day.
The online retailer has announced a jaw-dropping bargain on Apple Airpods as part of its event called 'Countdown to Black Friday'.
Cutting the price from £159 to £129, Amazon has slashed £30 off the iconic buds, which might not seem like much, but is a considerable discount for an item whose price tag rarely sees much movement, MirrorOnline reports.
Coming complete with charging case and cable, the same earphones will still set you back £159 at the Apple Store right now.
If you're an Amazon Prime member, you'll also get free delivery on the Apple Airpods.
Raved about for their statement design, the wireless earbuds are packed with high end technology, as well as having hands-free Siri activation, meaning you can skip songs, call your friends, start timers and operate many other controls simply by saying “Hey Siri”.
But the Airpods aren't the only impressive gadget to get a discount today, with Amazon launching an array of other offers as part of their countdown sale, before everything fully kicks off this Friday (22 November).
