- A new report by Enders Analysis found that over 50% of individuals in the UK who watched pirated content on a physical device in 2025 used an Amazon product.
- The report states that Amazon’s Fire Stick streaming device enables piracy on an “industrial scale” by allowing illegal live streams of sporting events.
- The trend is reportedly costing “billions of dollars in piracy” through lost broadcaster revenues.
- Other big tech firms like Google and Meta are accused of “ambivalence and inertia” for allowing the problem to continue.
- Amazon stated they are “vigilant in our efforts to combat piracy” and have made changes to Fire Sticks to deter illegal content streaming; digital piracy is rising across the UK and Europe due to financial issues and costly streaming services.
IN FULL
Amazon Fire Sticks used for over half of the pirated material streamed on devices
