Amazon Fashion is today launching its ‘try before you buy’ service in the UK, marking the online retailer’s latest effort to take market share in the fashion space.
With Prime Wardrobe, available exclusively to Amazon Prime members, shoppers can order between three and eight fashion items for free delivery, try them on at home, and only pay for the items they wish to keep.
As part of an introductory offer, shoppers will be offered discounts depending on the number of items they choose to keep – beginning with £5 off when they choose items worth £100 or more and £20 discounts if they keep items worth £200 or more. They can then return any unwanted items free of charge within seven days.
“Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost,” said Xavier Garambois, Vice President of Amazon EU Retail.
The UK is the third country to join the service, which started in the US in June and launched in Japan last week.
Brands like Calvin Klein, Tommy Hilfiger, Levi’s, Esprit, Miss Selfridge, Lacoste, Love Moschino, Ted Baker, New Balance, LK Bennett and Vans will be available to shop alongside all of Amazon’s private label fashion brands.
The launch of Wardrobe follows the opening of Amazon’s first European fashion pop-up in London last week.
For full details of the introductory offer visit amazon.co.uk/pw-promo
