Shopping on Amazon just got better as the online giant has launched a new search feature to help you find the perfect clothes.
Similar to the Shazam music finder, StyleSnap is an AI powered feature on the Amazon app that allows shoppers to upload an image of an item of clothing.
The app will then instantly find the same product or hundreds of similar options from Amazon Fashion , meaning you can find steal the style of your favourite celebrity.
The clever search feature will also consider various factors such as brand, price range and customer reviews - which is handy for finding the best deals around.
Shoppers can use the StyleSnap tool to find dresses, tops, bottoms, shoes and bags for men and women only.
What's more, influencers from Amazon's current programme - The Drop - can even get commission from any purchases they inspire.
John Boumphrey, Vice President of Amazon Fashion Europe said, “We are dedicated to continuously creating new experiences for customers to discover the products they want and love. StyleSnap enables customers to shop visually for products that have inspired them. We are excited to see what customers think.”
But Amazon isn't the only retailer offering a visual search feature.
, which similarly lets users take a picture or upload an image and then search its products for similar clothes or styles.
StyleSnap is currently only available to UK and Germany, but is expected to roll out in other countries too.
The search feature is sure to come in handy for anyone shopping over Black Friday and Christmas .
