Amazon has launched its first own-brand smart TV and soundbar in the UK, with both Alexa and the Fire TV experience built-in.
The "Fire TV Edition" smart TV, manufactured by JVC, is available in 40-inch, 49-inch and 55-inch sizes, and supports HDR10 and Dolby Vision technology.
Customers will be able to watch live TV through a Freeview aerial TV connection and streaming apps including ITV Hub, All 4, My5 and more.
Amazon Prime members can also subscribe to Prime Video Channels with an add-on subscription such as Eurosport Player and ITV Hub+.
In addition, they will have access to a catalogue of streaming movies and TV shows from apps including Netflix , Prime Video, YouTube, Disney Life, Curzon and Hayu.
The TV comes with an Alexa-powered Voice Remote, allowing users to control their entertainment, manage compatible smart home devices, switch inputs and more, using just their voice.
Meanwhile, the Nebula Soundbar, manufactured by Anker Innovations, is a soundbar speaker with the Fire TV experience built-in.
Users can connect the soundbar to their TVs to get all the benefits of Fore TV - such as 4K Ultra HD streaming, Dolby Vision and Alexa voice control - as well as rich sounds that will fill any room.
The soundbar also comes with a Voice Remote, so users can navigate the Fire TV experience, turn their compatible TV on and off, and control soundbar functions like power, volume and mute using Alexa.
"With the launch of the first Fire TV Edition smart TVs and soundbar in the United Kingdom, we are excited to be delivering new ways for customers to discover their next favourite show," said said Jorrit Van der Meulen, VP Amazon Devices International.
Amazon said that all its Fire TV Edition devices will have new Alexa skills, software features, and applications added regularly.
As well as providing new entertainment experiences, these will let you view and control your compatible smart home devices such as connected cameras, lighting and security systems.
You can also pair Fire TV Edition products with Echo devices, allowing you to issue voice commands without having to reach for the remote.
The new Amazon Fire TV Edition smart TV is available now at Currys PC World, with prices starting at £349.99. It is also available on Amazon.co.uk.
The Nebula Soundbar is available for pre-order on Amazon.co.uk for £179.99 and will begin shipping on October 21.
