Amazon has launched Black Friday a week early with major discounts on the Echo Dot, Echo Show, Fire Stick TV and other devices.
The retailer has also cut the price of vacuum cleaners, headphones, laptops, kitchen appliances and smart phones among others as it launches Black Friday a week before the official date. The deals are live now and signal the beginning of the biggest shopping day of the year.
The biggest discount can be found on the Amazon Fire Stick TV Lite, which plugs into a television and allows users to watch streaming services.
The Fire Stick TV uses Amazon's voice-controlled Alexa and allows streaming of services including Netflix, Amazon Prime Video, Disney Plus and free services such as BBC iPlayer.
For Black Friday, Amazon has reduced the 'Lite' version of the Fire Stick £14.99, down from £30.
However, buying the Lite version could mean an even bigger discount - because it is possible to buy one without paying a penny in the early Black Friday sale.
Cashback website Topcashback is giving all new customers £15 in cashback when they spend £15 or more on Black Friday deals - and that includes Amazon's devices.
It means those who sign up and order the Amazon Fire Stick TV Lite will get £15 cashback on top of Amazon's discount. Users will have to add something else to their basket to take the spend over £15 to get the full £15 cashback and a free Amazon Fire Stick.
