What will Amazon sell?
Amazon will offer customers hundreds of Morrisons products through its existing services, including fresh, frozen and chilled foods. Amazon will be able to choose which Morrisons products it sells and their price because the agreement is a standard wholesale deal between a retailer, Amazon, and a supplier, Morrisons. Amazon is unlikely to undercut Morrisons’ prices dramatically, however, because the supermarket chain could choose to pull out of the deal. The full list of products has not been released but Amazon says it will include orange juice, chocolate, spaghetti and soup.
When will Morrisons products be available on Amazon?
The partnership will start within the “coming months”.
Do I need to switch from Morrisons.com to Amazon?
No. Morrisons online service and supermarket will not be affected.
Will Morrisons products be available nationwide on Amazon?
Yes, although one-hour deliveries through Prime Now are currently available only in London, Birmingham, Newcastle, Manchester and Liverpool.
Will I be able to buy Morrisons products as part of a wider shop on Amazon including other brands?
Yes, Morrisons products will appear on Amazon in the same way that thousands of other brands do.
Why has Morrisons signed up with a rival retailer?
Amazon offers Morrisons another way to sell its products. Morrisons is one of the country’s biggest food manufacturers, producing much of its own-brand food. Its factories have empty capacity after the company closed shops, so this is a way to utilise them more effectively. Amazon is growing quickly in the grocery market and has powerful ambitions, with or without Morrisons, so this gives the Bradford-based retailer a way to benefit from its growth.
